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Samsung crushed Apple which flew high in Q4 last year
The international market is seeing an economic slowdown, leading to reduced sales. While the iPhone 14 lineup helped Apple fly high in Q4 last year, the Galaxy S23 series helped Samsung snatch its crown back from the iPhone maker in Q1 2023.
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According to TrendForce, Samsung crushed Apple in Q1 2023, thanks to the Galaxy S23 flagships. Samsung managed to grab 24.6% of the market, which is a 5.5% increase QoQ as compared to Q4 2022. However, the company has seen a decline of 16.7% YoY.
Samsung observed a slight surge in Q1 production thanks to the launch of its Galaxy S23 series, reaching 61.5 million units—a 5.5% QoQ rise. However, TrendForce predicts a nearly 10% drop in Q2 production due to weakening demand for new models.
In the first quarter of this year, Apple was second-place with 21.3% of the market. That’s a huge 27.5% decline Apple faced compared to the fourth quarter of last year. It’s an 11.9% decline compared to the same period last year (Q1 2022).
Completing top 5 spots:
- OPPO was third-placed with 10.7% of the market, seen a decline of 17% QoQ, and 33.8% YoY
- Xiaomi was fourth-placed with 10.6%, with 27.4% decline QoQ, and 40.4% YoY
- Vivo was fifth-placed with 8%, seen a 14.2% decline QoQ, and a 12.3% decline YoY
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One UI 7 dev Beta arriving in late 2024, fans left waiting!
Samsung confirmed One UI 7 Beta coming by the end of this year for developers. We were guessing a short and limited Beta availability this year. In a shocking development, the company announced One UI 7 rollout will start next year.
We observed a major reshuffle in Samsung’s software strategy this year. The company fueled many features in the One UI 6.1 update. The One UI 6.1.1 is also a big update, which expanded in much time as compared to previous versions.
One UI 7 Beta was not announced in August, its usual release month. September was also left waiting and seemingly October will also change nothing. Samsung says, One UI 7 Beta will release for developers by the end of this year.
Previous Beta activities still had wider availability among users. However, we don’t expect the same to repeat this year with One UI 7. With “developers” the company might have meant to a limited audience for a limited period.
The Beta release is scheduled for later this year, quite close to January’s Stable debut. So, flagship Galaxy users have to be satisfied with One UI 6.1.1 features. The next big thing would arrive when you would have guessed the 7.1 release.
At SDC24, the company also teased core design elements of the One UI 7. The firmware will bring a new user experience focused on simple, impactful, and emotive design. The home screen layout will also add intuitive grid functionality for better UX.
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Does iOS 18 set a new standard that One UI 7 can’t meet?
Apple and Samsung’s mobile software bring their own set of features and innovations, but the question remains: does iOS 18 set a new standard that One UI 7 can’t meet? Let’s explore the strengths of both OSs and see how they compare.
iOS 18 is available on compatible Apple iPhone models internationally. Samsung is paying the price of reliance on the Android operating system. The delay in Android 15 seemingly caused One UI 7 Beta to be delayed and delayed.
Apple’s software is well known for its fluid animations and reliable functioning. Samsung is trying hard to challenge iOS reign but lags behind. Galaxy phones are literally unable to make sensible use of cutting-edge hardware specifications.
iOS 18 comes with many design enhancements, including updated widgets and improved notification management. These changes make a major impact on everyday usage, providing a more seamless and visually appealing user experience.
Apple Intelligence’s inclusion will help iOS lead further. The company has collaborated with OpenAI for AI capabilities on the iPhone. The software is deeply integrated with AI to deliver a seamless and reliable user experience.
It doesn’t mean iOS 18 is unbeatable.
iOS 18 is difficult to defeat but not impossible for Samsung’s One UI 7. The Galaxy AI suite is far ahead in terms of usability against Apple Intelligence. Galaxy phones have countless AI tricks that Apple would be able to adopt in years.
Samsung has to work on system stability and performance. The software always shines with its customization capabilities. The Galaxy’s hardware should be optimized for Android, so the processor, display, and camera would offer the most.
Whether you pick iOS or One UI, depends on your priorities. If you love the customization and openness of Android, One UI will be your first choice. Meanwhile, if you aren’t a power user and prefer reliable + stable UX, iOS would attract you.
One UI and iOS have their strengths. Samsung is expected to introduce the One UI 7 at the SDC24 event today. We are guessing the Stable rollout could be promised without the commencement of Beta testing activity as it’s already delayed.
News
Samsung ‘ready to contest’ Epic’s lawsuit, Google disclaims involvement
Google clarified after Epic Games sued Samsung over One UI’s Auto Blocker feature. The company disclaims involvement in the creation or functioning of Auto Blocker. Meanwhile, Samsung said it is ready to contest a legal battle with Epic Games.
Recently, Google’s Head of Android Security and Privacy, David Kleidermacher, called Epic’s latest lawsuit a “meritless and dangerous” move. The executive clarified that Google did not request Samsung to “create” the Auto Blocker feature.
🧵Epic’s latest lawsuit is a meritless and dangerous move. Google did not request that Samsung create their Auto Blocker feature. (1/5) https://t.co/WFrPXAje9Z
— David Kleidermacher (@DaveKSecure) October 1, 2024
Following David’s clarification, MishaalRahman asked him about the functioning of Auto Blocker. He, then, explained that Google has no role in Samsung shipping Auto Blocker enabled by default in new Galaxy devices with One UI 6.1 and later.
TheVerge reached out to Samsung for a follow-up on the recent controversy. The company would not confirm or deny whether it worked with Google on Auto Blocker, but said “ready to contest” with Epic. Here is the full statement of a Samsung spokesperson:
- Contrary to Epic Game’s assertions, Samsung actively fosters market competition, enhances consumer choice, and conducts its operations fairly.
- The features integrated into our devices are designed in accordance with Samsung’s core principles of security, privacy, and user control, and we remain fully committed to safeguarding users’ personal data. Users have the choice to disable Auto Blocker at any time.
- We plan to vigorously contest Epic Game’s baseless claims.
Epic Games, in its lawsuit, claimed that Samsung intentionally crafted Auto Blocker to benefit Google. Epic highlighted that Samsung first debuted Auto Blocker and started shipping it enabled by default after a few months.
Samsung launched Auto Blocker in late 2023, which started arriving enabled by default in newer One UI versions. The feature disables app sideloading to secure your device against any unauthorized app installation.