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Samsung partners with LOUD, a leading eSports organization from Brazil

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Samsung Loud Brazil

During Unbox & Discover, an event in which Samsung’s new 2023 TV portfolio was presented and held this week in São Paulo, Samsung revealed its unprecedented partnership with LOUD, one of the largest electronic sports and content organizations from Brazil.

Founded in 2019, LOUD accumulates titles in successful game championships such as League of Legends and Valorant, in addition to working with a select group of influencers in segments such as lifestyle and digital entertainment.

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With the aim of getting even closer to the gaming community and publicizing the TVs and monitors of the gamer line, Samsung formed with LOUD two squads of athletes who will participate in events, championships, internet content, and special actions representing Neo QLED televisions. and Odyssey monitors.

The Neo QLED Gaming TV squad will be formed by the specialized athletes from the Valorant team, in addition to influencers Coringa, Coreano, Voltan, and oCastrin, who will also be part of the new Neo QLED Gaming TV campaign that will be launched soon.

Samsung Loud Brazil

The Odyssey team will be formed by the League of Legends team and influencers Yayah and Robo. Starting this partnership, Loud’s squad will be the protagonists of the campaign to launch the new Neo QLED Gaming TV, which is being developed by DRUID Creative Gaming.

Another novelty announced during Unbox & Discover was the confirmation of Samsung’s participation in the Brasil Game Show 2023, which will feature the brand’s ecosystem, ranging from Odyssey monitors to Neo QLED Gaming TVs, smartphones such as the Galaxy S23 Ultra, and the Galaxy Book 3 Ultra and more.

This year, the company’s stand will be twice the size of the last edition and will offer several attractions during the five days of the fair, which will take place between October 11th and 15th. The event will also feature the presence of LOUD squads in various activities and interactions with the public.

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9 Samsung Galaxy devices will get Circle to Search feature this week

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Samsung devices Circle to search feature

Samsung‘s Galaxy S24 series introduced the Google-powered Circle to Search feature, which is now set to expand to more Galaxy devices with the One UI 6.1 update. The Circle to Search feature expansion has been officially confirmed for more Google Pixel and Samsung Galaxy models.

Google and Alphabet CEO Sundar Pichai announced that Circle to Search will be available on more Pixel and Samsung Galaxy devices this week. He also noted that this feature would allow users to translate text on their screen without switching between applications.

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One UI 6.1 update will bring the Circle to Search feature to nine Samsung devices, including the Galaxy S23, Galaxy S23 FE, Galaxy S23 Plus, Galaxy S23 Ultra, Galaxy Z Flip 5, Galaxy Z Fold 5, Galaxy Tab S9, Galaxy Tab S9 Plus, and Galaxy Tab S9 Ultra.

Following the Pixel 8 and Pixel 7 series, this feature is also now scheduled to be released for the Pixel 6 series, Pixel Fold, and Pixel Tablet starting this week.

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Samsung’s Bespoke AI Combo shines in outdoor ads at Korea’s major landmarks

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Samsung Bespoke AI Combo

Samsung is enhancing its presence with the ‘Bespoke AI Combo’ through outdoor advertisements at major landmarks across Korea. The advertisement highlights the product’s efficiency, showcasing its ability to wash and dry clothes swiftly using AI technology.

Since the 8th of March, the campaign has reached 20 significant locations, leading to outstanding sales of over 1,000 units in just three days and a total of 3,000 units in 12 days.

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The company has showcased the ‘Bespoke AI Combo’ at prominent locations in Korea including Yeouido The Hyundai Seoul, Seoul COEX, Seoul Famille Station, Gangnam Station, Starfield Suwon, Busan Shinsegae Department Store Centum City Branch, and Shinsegae Department Store Daegu Branch.

Samsung is set to expand its marketing efforts for the ‘Bespoke AI Combo’ with a TV advertisement scheduled for the 23rd, complementing its existing outdoor campaign.

Furthermore, this year, Samsung continues to advance its AI home appliance line, introducing products like the Bespoke Jet AI and Bespoke Grande AI, strengthening its position as a leader in AI-powered home appliances.

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Apple faces US DOJ lawsuit over alleged iPhone monopoly

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Apple US DOJ iphone monopoly

The US Department of Justice (DOJ) has filed a lawsuit against tech giant Apple, accusing the company of maintaining an illegal monopoly in the smartphone market. The DOJ accuses Apple of violating the Sherman Antitrust Act.

The suit claims Apple has restricted third-party app growth, limited cloud and game-streaming services, forced continued iPhone purchases for messaging, diminished non-Apple smartwatch functionality, and prevented third-party digital wallet use.

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In a press conference, US Attorney General Merrick Garland highlighted issues such as the App Store’s fee system, degraded third-party accessory experiences, and relies heavily on Messages. The case, backed by 16 state Attorneys General, could have significant implications for Apple’s business practices and the broader tech industry.

The US DOJ said in a release about the suit:

Apple exercises its monopoly power to extract more money from consumers, developers, content creators, artists, publishers, small businesses, and merchants, among others.”

Apple US DOJ iphone monopoly

Apple also responded by defending its innovation and user-focused approach, warning that the lawsuit could hinder its ability to deliver the seamless technology integration users expect. Check the entire response of Apple below.

At Apple, we innovate every day to make technology people love — designing products that work seamlessly together, protect people’s privacy and security, and create a magical experience for our users. This lawsuit threatens who we are and the principles that set Apple products apart in fiercely competitive markets.

If successful, it would hinder our ability to create the kind of technology people expect from Apple — where hardware, software, and services intersect. It would also set a dangerous precedent, empowering the government to take a heavy hand in designing people’s technology. We believe this lawsuit is wrong on the facts and the law, and we will vigorously defend against it.”

VIA

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