Samsung official confirms next Galaxy Unpacked in Korea, says ‘it is important’

Lee Young-hee, Head of Global Marketing Office at Samsung Electronics reportedly disclosed that the new foldable smartphone-centric Galaxy Unpacked event would be held in South Korea.

During a meeting with reporters (via Yonhap), President Lee briefly replied “Because Korea is meaningful and important,” to the reporter’s question, “Why are you holding Unpacked in Seoul?”

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Previously, the South Korean tech giant organized its in-person Galaxy Unpacked events in New York and San Francisco, in the US. However, the next Unpacked is going to be held in Samsung’s home ground for the first time.

These remarks are interpreted as considering the importance and symbolism of the South Korean market. Notably, the official further said that the schedule or venue has not yet been finalized, but Seoul or Busan is likely.

Besides, Tae-moon Noh, head of Samsung’s MX division, avoided answering the question, “Where is the Unpack held?, saying, “Today, I want you to focus only on Ho-Am. I’ll tell you when it’s decided.”