Business
India’s Fire-Boltt makes Apple happy with ‘sweet’ Samsung overtake
Apple leads the worldwide smartphone market, while India’s Fire-Boltt managed to surpass Samsung in the first quarter of 2023. To proceed ahead, it’s important to mention that there’s no comparison between smartwatches manufactured by Samsung and Fire-Boltt. Here’s why:
Types of smartwatches:
- HLOS smartwatch: Smartwatch running a high-level OS, such as Watch OS (Apple) or Wear OS (Samsung), with the ability to install third-party apps.
- Basic smartwatch: Smartwatch running a lighter version of an OS, with no ability to install third-party apps.
Counterpoint Research recently published its market analysis of the worldwide smartwatch market. The data revealed that Apple continues to lead the smartwatch market, while India’s Fire-Boltt surpassed Samsung for the first time in terms of numbers.
Apple
In the first quarter of 2023, Apple’s shipment volume fell 20 percent year on year. As a result, the company’s market share dropped to 26 percent, which was 32 percent in the first quarter of 2022.
Fire-Boltt
For the first time, Fire-Boltt surpassed Samsung, resulting in ranking second on the global market. The Indian brand has approx 3x shipments increment compared to the previous year with 57 percent growth QoQ.
Samsung
Samsung secured an incredible 15 percent shipments increment in key market North America, but a decline from other markets made it lose the runner-up position on the chart. The company’s global shipments declined by 21 percent QoQ and 15 percent YoY.
Huawei
Huawei’s shipments in China declined by 14 percent YoY, but it has increased shipments in India, LATAM, and MEA, limiting its overall decline in global shipments to 9%.
Samsung ranked first in market share in the global smartphone market in Q3, 2023. TrendForce report says that Samsung led the global Q3 smartphone market, recording a market share of 19.5%.
Overall production in the third quarter increased by 11.5% compared to the previous quarter to 60.1 million units. During the same period, Apple’s production increased by 17.9% to 49.5 million, thanks to iPhone 15.
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Third place was taken by Xiaomi (13.9%), followed by Oppo (12.6%) and Transion (8.6%). 6th place is Vivo (8%). Meanwhile, global smartphone production reached 308 million units, a 13% increase compared to the previous quarter and a 6.4% increase from the previous year.
Huawei’s re-entry into the flagship smartphone market targeting Apple has had a significant impact in China. Huawei is aiming to expand its high-end flagship series, focusing on the Chinese domestic market next year, so Apple “We plan to attack directly”.
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In Q3 2023, Samsung and Apple’s market share slightly declined, while an underdog Chinese phone brand appeared on the top 5 chart. In a recent development, Canalys published market research data for the third quarter, revealing Tanssion as the fifth best-seller globally.
According to the info, Samsung and Apple lead total sales with 20% and 17% market share, yet both have fallen from their 22% and 18% levels in 2022. However, Tanssion, the maker of Tecno, Itel, and Infinix phones, climbed from 6% global market share last year to 9% in 2023, a 50% jump.
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Apart from this, Xiaomi matched last year’s share only by “recovering” from a terrible first half of 2023. At the same time, OPPO has fallen steadily over the past two years, while fellow BBK brand vivo lost the top-5 slot it’s owned for years.
Overall, the global smartphone market underwent a slight drop of 1% in Q3 2023. Bolstered by regional recoveries and new product upgrade demand, the smartphone market recorded a double-digit sequential growth in Q3, ahead of the sales seasons.
Recently, research agency Counterpoint Research published their latest analysis. The report reveals that Samsung continued its leadership in the third quarter of 2023, while Apple remained in the second spot. However, both OEMs faced a decline of 1 percent year over year.
According to CR, slower consumer demand is the main factor in the dwindling sales. The market did see a slight 2 percent growth in Q3 compared to Q2, likely driven by last month’s iPhone 15 series launch. Samsung secured 20 percent market share, while Apple grabbed 16 percent sales.
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The Galaxy A-series was the key driver for the South Korean smartphone maker. Apple came in second with 16 percent of the market while Xiaomi rounded out the top three with its 12 percent share. Oppo (10 percent) and vivo (8 percent) were the remaining brands in the top five charts.
The newly released iPhone 15 series will help Apple score a lead over Samsung in the fourth quarter of the year. The results will arrive by early next year, and it’s expected that the US phone maker could surpass Samsung. Major camera upgrades and USB-C helped Apple register strong sales.