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Samsung collabs with Malaysian brands to reimagine Galaxy Z Fold and Flip user interface and experience
Samsung Malaysia has partnered with top local organizations and universities to unlock new possibilities for mainstream foldable UI/UX alongside the Galaxy Z Fold and Galaxy Z Flip as committed to re-imagining the foldable experience for Malaysians.
The first partners in the initiative – AmBank, Family Mart, Maxis, Pay4U, and ZUS Coffee, have enriched the user experience of native apps with capabilities from Samsung and the Android platform.
At a recent sharing session themed “Reimagining Foldables for Malaysians”, they demonstrated their application optimization through the flexible use of screen extension and multi-angle folding usage. In the future, Samsung will add more partners including Gigi Coffee, Golden Screen Cinemas, TGV Cinemas, and Zapp.
In addition, Samsung is planning to hold a hackathon in partnership with local universities, where students will come up with ideas for foldable apps. This is in line with its ESG mission to empower young Malaysian talents and inspire them to make waves in the tech sector.
Luke Au, the Head of Product Marketing, Mobile eXperience, Samsung Malaysia said:
“At Samsung, we are passionate about making mobile innovation relevant to consumers. In our bid to mainstream foldable smartphones, we are collaborating with homegrown brands to create unique, local Galaxy Z experiences on their apps that Malaysians use on a daily basis, and bring them closer to their hearts. We invite more local organizations to be a part of this industry collaboration and deliver better experiences to their customers.
Samsung’s executive chairman Jay Y. Lee (Lee Jae-yong in Korean) topped the Forbes 2024 Richest Korean list for the first time. On April 17, Forbes revealed that the Samsung boss is the richest in South Korea, with his assets increasing by $3.5 billion, bringing his total net worth to $11.5 billion.
Thanks to a rise in Samsung’s stocks, Samsung’s Lee jumped to the top of the Forbes 2024 Richest Korean list. Notably, the company’s stocks significantly hiked after the revelation that it’s developing high-bandwidth memory chips used in AI computing for NVIDIA.
Forbes 2023 Richest Korean, Kim Byung-ju, slipped to second this year with assets worth $9.7 billion. The third place went to Seo Jung-jin, honorary chairman of Celltrion, with assets of $7.5 billion.
Cho Jung-ho, chairman of Meritz Financial Group, ranked fourth with $6.2 billion, and Chung Mong-koo, honorary chairman of Hyundai Motor Group, was fifth with $4.6 billion.
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Samsung established an AI chip design-dedicated Advanced Processor Lab in Silicon Valley, US. Formerly known as the Advanced Institute of Technology, Samsung’s SAIT is said to have formed the new Lab to strengthen its AI chip R&D in the US.
BusinessKorea reports that the new Samsung Advanced Processor Lab to focus on developing next-gen AI semiconductor design assets in the US. The assets are said to be focused on the RISC-V area, which serves as a foundational design asset for semiconductor chip design.
Samsung’s initiative with RISC-V is interpreted as a move towards technological independence. Therefore, the company is expanding its R&D organization in Silicon Valley, aiming to enhance design capabilities to disrupt the market currently dominated by NVIDIA.
Amid the booming AI era, the market of advanced semiconductors is also expanding. Samsung has completed the development of its Mach-1 AI semiconductor and supplied prototypes to global firms including Korea’s Naver. The company has also started the development of Mach-2.
Under the CHIPS Act, Samsung received huge subsidies to boost investment in the US. It’s worth noting that the Biden govt awarded a 12% subsidy of Samsung’s total investment, which is significantly higher than Intel and TSMC’s subsidy.
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Samsung’s first 3nm Exynos 2500 chip could outpace Snapdragon 8 Gen 4 in power efficiency. Both chipsets will power the next-gen Galaxy flagships, scheduled for an early 2025 launch. Recent input suggests that Exynos is returning as a tough rival to Snapdragon.
The Exynos 2500 will be made on Samsung’s 2nd-gen 3nm process technology. The S24’s Exynos 2400 chipset impressed the industry with significant improvements over its predecessor. The company appears to be leveling up the game next year.
Thanks to the cutting-edge process node, Samsung’s next Exynos could finally surpass its Snapdragon counterpart in power efficiency. The company may utilize its advanced FOWLP in the Exynos 2500 to make it run at higher clock speeds at the same power consumption level.
Qualcomm is facing power efficiency concerns with its recent Snapdragon chips. Due to reduced efficiency, phone makers are forced to bring up to 5000mAh battery. Samsung apparently seized this opportunity to bring back its in-house Exynos back to the contest.
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