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Samsung unveils 89-inch micro LED: No bezel, immersive viewing
On April 27, Samsung introduced the 89-inch micro LED for the first time at ‘AWE 2023’, China’s largest consumer electronics exhibition held at the New International Expo Center (SNIEC) in Shanghai, China from the 27th to the 30th.
AWE is one of the world’s top three consumer electronics and electronics industry fairs, with around 1,200 global companies participating this year. Samsung plans to release the world’s first 89-inch micro LED in China at the end of next month.
In the future, it aims to introduce the 89-inch micro LED to Korea, Middle East, North America, and Europe. Last year, the company released a 110-inch micro-LED with a plan to strengthen its penetration into the premium market by expanding its lineup to 76, 101, and 114-inch models, with the 89-inch this time.
Micro LED realizes the best picture quality by emitting light and color on its own without a backlight or color filter. In addition, it can be installed in the form of a module, so the shape, proportion, and size can be freely adjusted.
Unlike existing TVs, there is no bezel (border), so it provides an immersive viewing experience. In addition to Micro LED, Samsung Electronics will showcase Neo QLED, OLED, Lifestyle TV, Bespoke household appliances, and Galaxy S23 series at this exhibition.
“We are going to dominate the super-premium TV market in China,” said Kim Chul-ki, vice president of Samsung Electronics’ Visual Display Business Department.
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Samsung users stay loyal despite One UI 7.0 Beta delays
As per official confirmation from Samsung, the Android 15-based One UI 7.0 Beta program has been delayed until late 2024. I wanted to see how the Samsung Galaxy phone owners feel about this wait.
As a writer and proud Samsung Galaxy device owner, I recently conducted a poll on X (previously known as Twitter) that sparked quite a conversation among the Team Galaxy: “Can you switch to another brand just because Samsung delayed the One UI 7.0 beta program?” The results were telling — over 75% of participants voted ‘No‘, indicating a strong brand loyalty that persists even in the current situation. The poll result shows that the delay hasn’t turned away the majority of Galaxy users.
Note: The poll was small but it proved the point that the Galaxy phone users are loyal despite the delayed One UI 7.0 beta program. Check the post below.
There’s a different poll by another X user, who asked a similar question, where a bigger audience participated. It also produced the almost same result. You can check the post below.
It proves that Team Galaxy is strong and loyal to the brand. For the reader, who is not aware of the current progress, Samsung was expected to release the One UI 7.0 beta program by end of the July 2024.
However, Samsung decided to delay this beta program, without any official reason for this decision. As per discussion in the tech community and social media groups, Samsung is working on the stability and the integration of new features, which has significantly changed its update timelines this year.
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Apple prioritizes uniqueness before rivaling Samsung foldables
Apple doesn’t want to enter the Samsung-led foldables market without technological uniqueness. The company has been absent from the rapidly growing foldable segment, which recently welcomed a triple foldable handset from Huawei.
According to Kipost, Apple is seeking its own supply chain of ultra-thin glass technology. The company desires to have its own control over some particular aspects. The move is to differentiate technological innovation from Samsung.
Samsung is expected to supply OLED panels for foldable Apple products. Ultra-thin glass, which is a crucial component in foldable screens, is largely controlled by Samsung D. The reason is the company’s saturation in the international market.
Apple doesn’t reportedly want everything to be done by display manufacturers. If it happens, the company won’t have anything to differentiate its product from rivals. The desire is necessary as Apple is already too late in the market.
Apart from ultra-thin glass, the US tech giant is looking to attain control over supply chain management too. The company is also exploring backplate technology, to ensure critical areas of demonization without any hurry.
UTG is a key material used in foldable displays, which is responsible for flexibility and durability. Backplate in foldable devices often refers to the component that supports the display, which should be durable for long-lasting products.
The report suggests Apple wants uniqueness in two crucial materials—UTG and backplates. This means Samsung Display won’t be able to breathe freely even after being the main foldable panel supplier for Apple’s future foldable devices.
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Samsung bolsters role in Japan’s 5G expansion with KDDI
Japan’s KDDI selected Samsung as the main vendor for 5G expansion. Samsung’s vRAN will be deployed by KDDI starting next year for 5G expansion. The company will provide 4G and 5G O-RAN-compliant vRAN solutions in Japan.
Samsung today confirmed selection by KDDI as a key 4G and 5G O-RAN compliant vRAN provider for their Open RAN deployment in Japan. The partnership with KDDI will help Samsung strengthen its role in Japan’s 5G expansion.
“Together with KDDI, we are thrilled to take this significant step and strengthen our presence in Japan,” said Junehee Lee, Executive Vice President, Head of Global Sales & Marketing, Networks Business at Samsung Electronics.
The South Korean tech giant noted that it’s bringing vRAN 3.0 solution, a full suite of O-RAN compliant radios supporting low- and mid-bands including advanced Massive MIMO radios and third-party radio integration support.
Kazuyuki Yoshimura, Chief Technology Officer of KDDI: “Today’s announcement represents KDDI’s dedication to bringing innovative technologies to Japan. We are proud to deliver a cutting-edge and reliable radio access network.”
Key features of Samsung CognitiV Networks Operations Suite (NOS) will also be offered. The features streamline the onboarding, deployment, and operation processes, enabling KDDI to transform its widespread network efficiently.
Beyond that Samsung and KDDI will expand the reach of Open RAN in the coming years. For now, KDDI’s Open RAN network will feature enhanced capabilities for improved energy efficiency, optimized performance, and intelligent automation.