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Galaxy S23 saved Samsung in Q1, eyes on Z Flip/Fold 5 for H2 2023
Despite Samsung reported sluggish Q1 performance, the MX (mobile experience) division announced improved performance thanks to strong sales of the Galaxy S23 series in 2023. It seems that the overall deficit was avoided as the MX division filled up the deficit in the semiconductor division.
According to Samsung Q1 2023 Results, the MX and network divisions recorded 31.82 trillion won in sales and 3.94 trillion won in operating profit in the first quarter, thanks to Galaxy S23. Sales decreased by 1.7% compared to the same period last year, but operating profit increased by 3.1%.
The poor sales performance is believed to be attributable to a decrease in sales in the network division, mainly in major overseas markets such as North America and Southwest Asia, but the increase in operating profit is evaluated as an effect of improved performance in the MX division.
Rocking S23 sales saved Samsung MX
In the market, it is estimated that the sales profit of the MX division has exceeded 3 trillion won due to the sales of the Galaxy S23 series. The S23 series, which was released in February 2023, has already surpassed 1 million sales in South Korea, and it is said that 11 million units have been sold globally.
In addition, it sold 1.7 times more than its predecessor in major Latin American countries such as Brazil, 1.5 times more than the Galaxy S22 series in Europe, and 1.5 times and 1.4 times more sales in the Middle East and India, respectively.
The Galaxy S23 series is estimated to have sold about 11 million units in the first quarter, which is an increase of about 50% compared to the previous S22 series. As a result, Average Selling Price is estimated to have improved by more than 25% compared to the previous quarter.
Prep for H2
Regarding the MX division, Samsung said, “Operating profit has improved significantly for flagships, A series, and tablets due to streamlining process operation.” Furthermore, in the second half of this year, Samsung plans to expand its market share by unveiling new foldable phones – Z Fold 5 and Z Flip 5.
For the second quarter, the company said, “We plan to expand sales centering on the flagship and Galaxy A series through regional model operation efficiency, up-selling (top-tier model sales) strategies, and various consumer sales programs.”
Samsung’s premium wireless earbuds making a comeback this year. Last year, the company didn’t launch premium earbuds, but brought the first pair of FE-branded Galaxy Buds. Samsung is expected to launch Galaxy Buds 3 Pro in the next Unpacked, which features a 500mAh battery case.
The Galaxy Buds 3 Pro case packs a 500mAh battery, first spotted by 91mobiles. The Buds 2 Pro also brings a charging case with a 500mAh battery. Apart from TUV certification, the product has also surfaced on India’s BIS certification site, confirming its imminent debut.
In particular, the upcoming Galaxy earbuds are listed with the model number EB-BR630ABY on TUV and BIS. Each earbud of the Galaxy Buds 2 features a 58mAh battery and Samsung might ship the Buds 3, at least, with the same battery capacity.
April is about to end and the next Unpacked will likely be held in mid-July this year. Samsung’s Buds 3 Pro may be unveiled alongside new foldables and wearables. In addition, the company may also release its first smart ring, the Galaxy Ring.
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Samsung launched a new 50W charging adapter (EP-T5020) with dual ports. The product is available in select European countries and we hope the company will soon bring it to more markets. As there’s no phone capable of charging over 45W speed, the 50W adapter is still worth buying.
The New Samsung 50W adapter brings dual ports, allowing users to charge two Galaxy phones at 25W simultaneously. When both ports are used, the adapter will distribute 25W each, making it easier to get two Galaxy devices charged at the same time.
To get 50W speed (USD PD PPS protocol), you need to use the first port, usable to charge Galaxy Book laptops. For additional convenience, the secondary port is capped at 25W charging speed. This means you are not required to charge two devices to get 25W output.
Galaxy S24 Ultra, S24 Plus, S23 Ultra, S23 Plus, and M55 5G are some Samsung devices that support 45W fast charging. Most Galaxy phones and tablets have 25W charging support, which is not much less than Samsung’s 45W brick.
While the availability is limited, the 50W brick can be owned for €69.90. Meanwhile, Samsung also sells 65W triple-port EP-T6530, which you can buy for Galaxy Book laptops. Future Galaxy flagships should bring even more faster charging tech, it’s a long-standing demand.
Image: Roland Quandt
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Samsung’s IT service unit will participate in this year’s Dell Technologies World event. Sungwoo Hwang, President and CEO of Samsung SDS, will give a keynote speech at DTW 2024. The event will also be attended by the CEO of NVIDIA Corp. and other industry giants.
Taking place in Las Vegas from May 20 to 23, DTW is an annual IT exhibition hosted by Dell Technologies Inc. On the first day, Samsung SDS’ Sungwoo will take the stage as a keynote speaker. He will speak on “The Future of Generative Artificial Intelligence (AI) and Hyperautomation.”
Apart from Samsung SDS CEO, Michael Dell, chairman of Dell Technologies, Bill McDermott, chairman of ServiceNow, and Jensen Huang, CEO of NVIDIA will also present the keynote speech at Dell Technologies World 2024 event.
Samsung SDS highlights that the term “Hyperautomation” refers to a technology that automates office tasks seamlessly through Generative AI. This is the first time that the South Korean tech giant is participating in the event as a keynote speaker.
“Hwang was invited by Dell to participate as a keynote speaker alongside industry giants,” a Samsung SDS official said. ”We therefore expect various business discussions to take place.“
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