News
Samsung considers Bing for Galaxy, Google wants to live on
The AI-powered Microsoft Bing search engine reportedly attracted Samsung to steal the default Galaxy search engine honor from Google. The New York Times reviewed internal messages, revealing Google’s reaction to the Samsung threat was “panic.”
Last month, Google employees were shocked to hear that Samsung was considering replacing Google with Microsoft’s Bing as the default search engine on Galaxy smartphones and tablets. The reason could be the integration of artificial intelligence but it’s uncertain.
Google’s estimated $3 billion annual revenue was at stake with the Samsung contract.
Developed by OpenAI, ChatGPT became the most serious threat to Google’s dominance in the search engine, forcing it to launch its own AI chatbot Bard in hurry. To make Samsung stick with Google, it has signed a new contract and reportedly working on GIFI and MAGI.
What are MAGI and GIFI?
To keep its search engine users’ first choice, Google is working on project MAGI, which is under development by a team consisting of designers, engineers, and executives. As reported, Google search would offer users a far more personalized experience than the current one.
“Not every brainstorm deck or product idea leads to a launch, but as we’ve said before, we’re excited about bringing new A.I.-powered features to search, and will share more details soon,” said Lara Levin, a Google spokeswoman.
GIFI, on the other hand, is also in Google’s pipeline as another AI-derived addition to the search engine. The company is crafting GIFI, a tool that may take on Bing AI Image Generator. This tool is likely to be added to search results so users can get access with fewer taps.
Samsung-Google Friendship Continues…
As Samsung wondered about replacing Google with Bing as a default search engine on Galaxy devices, it became the biggest threat to Google, for dominance and revenue. For the last 12 years, Galaxy devices offer Google as the default search engine, which would live on further as the new contract is under negotiation.
Samsung ships millions of Galaxy devices with the Android operating system every year. Android is owned by Google and it sounds way too odd that the best-selling Android smartphones prefer using Microsoft’s Bing as a search engine over Android’s native Google search.