News
Samsung will continue to revolutionize Galaxy graphics with AMD Radeon
Samsung Electronics and AMD (Advanced Micro Devices, Inc.) are expanding their strategic partnership in the field of next-generation high-performance and low-power Radeon graphics design assets (IP). Radeon is a graphics processing unit (GPU) brand developed by AMD.
Samsung announced that it will expand and apply next-generation graphics solutions developed based on AMD ultra-low-power, high-performance Radeon GPU design assets to the Exynos lineup to deliver console-like graphics on Galaxy mobile.
Through this, the Korean tech giant plans to provide a high-performance and high-definition gaming experience comparable to console games on various devices other than smartphones and expand the R&D ecosystem for next-generation graphic solutions.
After this multi-year partnership, it’s expected that mid-range Exynos processors will also feature AMD Radeon GPU for enhanced graphics. As the company is developing its dream chip for future flagship models, it’s fairly trying to establish Exynos as a mid-range chip.
“Together with AMD, Samsung has been revolutionizing mobile graphics, including our recent collaboration that brought ray tracing capability to mobile processors for the first time in the industry,” said Seogjun Lee, Executive Vice President of Application Processor (AP) Development at Samsung Electronics.
“We are excited Samsung selected multiple generations of our leadership high-performance Radeon graphics to advance the next generation of Samsung Exynos solutions,” said David Wang, Senior Vice President of the Radeon Technologies Group at AMD.
Back in 2019, Samsung Electronics and AMD signed a license to use high-performance graphic design asset architecture (RDNA) and jointly developed GPU (Graphics Processing Unit) ‘Xclipse’ based on RDNA2 to be installed in mobile APs in 2022.
Samsung Xclipse used in the Galaxy S22 series (Exynos 2200 processor) was the world’s GPU with hardware-accelerated ray tracing and variable rate shading features for console-like gameplay on mobile devices. Ray tracing is a technology that realistically expresses even images formed by light reflecting off objects.
Must read | Galaxy S23 Graphics: Regular Vs Ray Tracing
Samsung has reportedly experienced a decrease in smartphone sales in October 2023. In particular, the company’s smartphone sales dipped 8 percent year-over-year, and 2 percent compared to September 2023.
According to Hana Securities (via Revegnus), Samsung smartphone sales slowed down in October 2023 due to the lack of new launches. At the same time, Apple spent a fruitful October due to its recently released iPhone 15 series.
Follow our socials → Google News | Telegram | X/Twitter | Facebook | WhatsApp
Despite intensified competition in the mid-range market, the sales of Samsung’s Galaxy A series remained steady. Talking about flagships, the S23 series and Z Flip/Fold 5 sales remained strong compared to their predecessors.
The 9-month sales of the Galaxy S23 reached 25.06 million units (S23 Ultra 11.63 million, S23 Plus 4.52 million, S23 8.91 million), surpassing the S22’s corresponding sales of 20.32 million units by 23%.
Apart from this, the 3-month sales of the Galaxy Z5 series recorded 4.86 million units (Z Flip 5: 3.08 million, Z Fold 5: 1.79 million), a 4% increase over the Z4 series’s 4.68 million units (Z Flip 4: 2.87 million, Z Fold 4: 1.81 million).
Samsung Smartphone Sales in October 2023:
– Experienced an 8% decrease compared to the same month last year and a 2% decrease compared to the previous month.
– Due to the absence of new models that could boost sales.
– However, despite intensified competition in the mid-range… pic.twitter.com/J558ABOk1e— Revegnus (@Tech_Reve) November 28, 2023
With the help of Chinese display maker CSOT, Samsung is indirectly planning to acquire LG Display’s LCD factory in Guangzhou, China. It’s worth mentioning that CSOT is an affiliated company with which Samsung Display holds a 10.38%.
According to the report, market watchers predict that Samsung will support the acquisition as CSOT is an ally. Samsung’s main TV lineup is LCD panel-based QLED TV, and experts believe that this is an effort to maintain a high-quality LCD panel supply chain.
Follow our socials → Google News | Telegram | X/Twitter | Facebook | WhatsApp
As the Chinese display manufacturer BOE is mentioned as a competitor for the acquisition of the Guangzhou LCD factory, it is analyzed that the South Korean tech giant is trying to keep it in check by taking over the company through a Chinese company.
The sale of the Guangzhou LCD plant between LG Display and China’s Skyworth, which was carried out until recently, was canceled. After negotiations with Skyworth broke down, Chinese display makers; CSOT and BOE are actively pursuing acquisitions as latecomers.
Given this situation, if BOE takes over LG Display’s Guangzhou LCD factory, it will inevitably be inconvenient for Samsung. Accordingly, it is believed that Samsung is trying to keep BOE in check by supporting CSOT, another acquisition candidate and affiliate.
A new report says that Apple will mass produce the Vision Pro Mixed Reality headset in December this year. The company, which is considered to have “relocated” its industrial chain outside China, is turning to rely again on supply chains in China.
Apple will mass-produce the Vision Pro in December this year, with the first batch of 400,000 units in stock. Around 2024, the sales target is 1 million units, reaching 10 million units in the third year. The proportion of Apple Vision Pro’s mainland supply chain has increased significantly to about 60%.
Follow our socials → Google News | Telegram | X/Twitter | Facebook | WhatsApp
Jiemian News reports that the US tech giant has started to communicate with the supply chain about the second and third-generation Vision Pro products, hoping that the cost and price will be further reduced, thereby achieving greater sales.
Vision Pro is Apple’s first-gen mixed reality product released in June this year. This month, the company held its second media experience meeting, and media including CNET and the Wall Street Journal all spoke highly of this product’s “spatial video” and other experiences.