Samsung helps Porsche revive the legend of 1952 with The Wall

Recently, Samsung and Porsche held a car unveiling event at the “Porsche Center Santa Fe” in Mexico on The Wall. At the event, Porsche unveiled the “911 Carrera Panamericana Special” using Samsung “The Wall” display.

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At this event, Samsung The Wall was used to provide participants with a high-resolution and large-scale immersive viewing experience, maximizing the visual effect at the moment the vehicle was unveiled.

The highlight of the event was, of course, the unveiling of the limited edition ‘ 911 Carrera Panamericana Special’, launched to coincide with the 75th anniversary of the Porsche sports car.

The video showing the process from the first Porsche model that successfully completed the legendary 1952 “Panamericana Mexico” racing competition to the present left a deep impression on the participants.

The video was screened on The Wall’s all-in-one super-large screen, and the story commemorating Porsche’s historic achievements in traditional long-distance endurance races over several days was evaluated to have been further enhanced with the lively colors of The Wall.

“For Samsung, it has been an honor to partner with Porsche in creating this event which showcases the highest quality image technology available in the Mexican market,” said Ana Laura Lira, director of B2B sales at Samsung Electronics Mexico.

Know Samsung’s The Wall

The Wall can be installed in a modular form, so it can be placed in any design you want regardless of shape, proportion, or size. In addition, The Wall at this event provided a highly immersive experience by eliminating the boundary between the screen and the wall through a near-zero bezel.

The Wall boasts a high standard not only in size but also in terms of image quality. The “Neural Quantum Processor” installed in The Wall analyzes, optimizes, and displays images, and the “Black Seal” technology controls the contrast ratio and details to express a near-perfect black color.

Moreover, Samsung’s premium display is packed with “Ultra Chroma” technology to enable intense and natural color production, and the narrower color wavelength implements more accurate colors than existing LED displays, providing a realistic viewing experience.

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