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Samsung helps Porsche revive the legend of 1952 with The Wall
Recently, Samsung and Porsche held a car unveiling event at the “Porsche Center Santa Fe” in Mexico on The Wall. At the event, Porsche unveiled the “911 Carrera Panamericana Special” using Samsung “The Wall” display.
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At this event, Samsung The Wall was used to provide participants with a high-resolution and large-scale immersive viewing experience, maximizing the visual effect at the moment the vehicle was unveiled.
The highlight of the event was, of course, the unveiling of the limited edition ‘ 911 Carrera Panamericana Special’, launched to coincide with the 75th anniversary of the Porsche sports car.
The video showing the process from the first Porsche model that successfully completed the legendary 1952 “Panamericana Mexico” racing competition to the present left a deep impression on the participants.
The video was screened on The Wall’s all-in-one super-large screen, and the story commemorating Porsche’s historic achievements in traditional long-distance endurance races over several days was evaluated to have been further enhanced with the lively colors of The Wall.
“For Samsung, it has been an honor to partner with Porsche in creating this event which showcases the highest quality image technology available in the Mexican market,” said Ana Laura Lira, director of B2B sales at Samsung Electronics Mexico.
Know Samsung’s The Wall
The Wall can be installed in a modular form, so it can be placed in any design you want regardless of shape, proportion, or size. In addition, The Wall at this event provided a highly immersive experience by eliminating the boundary between the screen and the wall through a near-zero bezel.
The Wall boasts a high standard not only in size but also in terms of image quality. The “Neural Quantum Processor” installed in The Wall analyzes, optimizes, and displays images, and the “Black Seal” technology controls the contrast ratio and details to express a near-perfect black color.
Moreover, Samsung’s premium display is packed with “Ultra Chroma” technology to enable intense and natural color production, and the narrower color wavelength implements more accurate colors than existing LED displays, providing a realistic viewing experience.
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As per official confirmation from Samsung, the Android 15-based One UI 7.0 Beta program has been delayed until late 2024. I wanted to see how the Samsung Galaxy phone owners feel about this wait.
As a writer and proud Samsung Galaxy device owner, I recently conducted a poll on X (previously known as Twitter) that sparked quite a conversation among the Team Galaxy: “Can you switch to another brand just because Samsung delayed the One UI 7.0 beta program?” The results were telling — over 75% of participants voted ‘No‘, indicating a strong brand loyalty that persists even in the current situation. The poll result shows that the delay hasn’t turned away the majority of Galaxy users.
Note: The poll was small but it proved the point that the Galaxy phone users are loyal despite the delayed One UI 7.0 beta program. Check the post below.
There’s a different poll by another X user, who asked a similar question, where a bigger audience participated. It also produced the almost same result. You can check the post below.
It proves that Team Galaxy is strong and loyal to the brand. For the reader, who is not aware of the current progress, Samsung was expected to release the One UI 7.0 beta program by end of the July 2024.
However, Samsung decided to delay this beta program, without any official reason for this decision. As per discussion in the tech community and social media groups, Samsung is working on the stability and the integration of new features, which has significantly changed its update timelines this year.
Read More:
- Here’s why delaying the One UI 7.0 Beta Program is good for Samsung Galaxy users
- Why I will skip the first One UI 7.0 beta on my Galaxy S24 Ultra
Apple doesn’t want to enter the Samsung-led foldables market without technological uniqueness. The company has been absent from the rapidly growing foldable segment, which recently welcomed a triple foldable handset from Huawei.
According to Kipost, Apple is seeking its own supply chain of ultra-thin glass technology. The company desires to have its own control over some particular aspects. The move is to differentiate technological innovation from Samsung.
Samsung is expected to supply OLED panels for foldable Apple products. Ultra-thin glass, which is a crucial component in foldable screens, is largely controlled by Samsung D. The reason is the company’s saturation in the international market.
Apple doesn’t reportedly want everything to be done by display manufacturers. If it happens, the company won’t have anything to differentiate its product from rivals. The desire is necessary as Apple is already too late in the market.
Apart from ultra-thin glass, the US tech giant is looking to attain control over supply chain management too. The company is also exploring backplate technology, to ensure critical areas of demonization without any hurry.
UTG is a key material used in foldable displays, which is responsible for flexibility and durability. Backplate in foldable devices often refers to the component that supports the display, which should be durable for long-lasting products.
The report suggests Apple wants uniqueness in two crucial materials—UTG and backplates. This means Samsung Display won’t be able to breathe freely even after being the main foldable panel supplier for Apple’s future foldable devices.
Japan’s KDDI selected Samsung as the main vendor for 5G expansion. Samsung’s vRAN will be deployed by KDDI starting next year for 5G expansion. The company will provide 4G and 5G O-RAN-compliant vRAN solutions in Japan.
Samsung today confirmed selection by KDDI as a key 4G and 5G O-RAN compliant vRAN provider for their Open RAN deployment in Japan. The partnership with KDDI will help Samsung strengthen its role in Japan’s 5G expansion.
“Together with KDDI, we are thrilled to take this significant step and strengthen our presence in Japan,” said Junehee Lee, Executive Vice President, Head of Global Sales & Marketing, Networks Business at Samsung Electronics.
The South Korean tech giant noted that it’s bringing vRAN 3.0 solution, a full suite of O-RAN compliant radios supporting low- and mid-bands including advanced Massive MIMO radios and third-party radio integration support.
Kazuyuki Yoshimura, Chief Technology Officer of KDDI: “Today’s announcement represents KDDI’s dedication to bringing innovative technologies to Japan. We are proud to deliver a cutting-edge and reliable radio access network.”
Key features of Samsung CognitiV Networks Operations Suite (NOS) will also be offered. The features streamline the onboarding, deployment, and operation processes, enabling KDDI to transform its widespread network efficiently.
Beyond that Samsung and KDDI will expand the reach of Open RAN in the coming years. For now, KDDI’s Open RAN network will feature enhanced capabilities for improved energy efficiency, optimized performance, and intelligent automation.