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Samsung gaining fruitful growth in key market, Xiaomi surrendered?
Xiaomi dominated the world’s second-largest smartphone market – India – for the past five years. However, consumers in India no longer prefer Xiaomi’s good-looking cheap smartphones, as Samsung is now focussing on advancing its Galaxy A series.
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According to data compiled by Counterpoint Research via (Reuters), Xiaomi’s smartphone market radically plunged in India. In 2022, the Chinese phone maker kept the crown in the first three quarters, which transferred to Samsung at last, ending a five-year streak of dominance.
Samsung’s focus on mid-range portfolio and anti-China sentiments
Counterpoint data consists of market share records of the Indian smartphone industry since the end of 2017. As you can see in the chart below, Xiaomi was the market leader in almost every quarter, as Samsung started to lose its grip from Q2 2018 through Q1 2020.
During this time period, the South Korean tech giant didn’t think about Xiaomi’s expansion in the country, which gave an easy lead to rivals. At the same time, Samsung didn’t bring affordable phones with rock-solid specs to warm up the competition.
Seeing the downturn, Samsung restarted to focus on its Galaxy A lineup to gain the market share that it handed over to Xiaomi. This bold move helped the Korean vendor to spread its reach among consumers with affordable phones, better specs, longer software support, and secure/reliable phones.
During the same period, anti-China sentiments started to spread in the Indian smartphone market due to a severe military clash in late 2020. Due to consumers boycott of Chinese products, Xiaomi saw a market decline, which ended up surrendering dominance to Samsung in the last quarter.
In 2023, Samsung will continue to grow in the Indian smartphone, which the research chart heavily indicates. At the same time, the market decline of Xiaomi is expected to be continued further, giving an easy win to Samsung and hopes to Apple.
Samsung US partnered with Technogym to bring a fitness app to Daily+. The Technogym introduces personalized fitness routines with equipment-based and bodyweight exercises for a comprehensive home workout experience.
A study* says more than half of Americans say their favorite place to exercise is at home. Grabbing this opportunity, Samsung joined forces to launch a new Technogym app on the Daily+ platform for 2024 Smart TVs in the US.
Samsung says Technogym will offer more than 130 sessions to help you reach your goals. The fitness application on Samsung Daily+ is set to elevate your at-home workouts and makes it easy to keep wellness at the center of your routine.
Additionally, the app provides a broad and diverse library of video training sessions, including strength, yoga, cardio, Pilates, meditation and body weight-based exercises. It offers workouts for different skill levels, from beginner to advanced.
The platform will also refresh the workouts feed by regularly publishing new workouts. Users can also download the Technogym mobile app to access personalized profile and effortlessly track workout history across devices.
The newly released Technogym app on Samsung Daily+ is available in a basic version that’s free for all users, with the option for a premium subscription that provides access to exclusive, more in-depth workout content.
* Source: Statista: Home fitness in the United States – statistics & facts
Samsung has unveiled a new feature for its SmartThings platform called Home Insight at SDC24. This feature makes smart home management easier and more efficient by using artificial intelligence (AI).
Jaeyeon Jung, the Executive Vice President of SmartThings, explained that Home Insight is designed to understand how people live in their homes. It provides helpful home reports and personalized recommendations based on how you use your devices, your preferences, and even the time of year.
Samsung Home Insight makes it easier for people to manage their smart homes. For example, if you often forget to turn off the lights during the day, Home Insight can remind you to do so.
To make these features easy to access, Samsung introduced the Home Insight Widget, which will be available on the new Galaxy Tab S10. This means users can turn their tablets into a controller for managing various smart devices, all from one app.
It is expected that Samsung will soon expand the SmartThings Home Insight feature through a new update. Currently, you can access this feature in the Galaxy Tab S10 series.
Last month, Samsung launched the Galaxy Tab S10 series. The Galaxy Tab S10 Ultra features a massive 14.6-inch panel, while the Tab S10 Plus sports a 12.4-inch screen. Both models have premium Dynamic AMOLED 2X displays and offer a vibrant yet natural viewing experience.
Galaxy Tab S10+/Ultra unveiled: Samsung shows Apple the ‘REAL’ anti-reflective screen
Samsung will be expanding a selection of new One UI 7-powered Galaxy AI experiences beyond its flagship devices into the Galaxy A series and continue to bring Galaxy AI to the entire Galaxy ecosystem.
At SDC24, Sally Hyesoon Jeong announced the expansion of new Galaxy AI features to A series with One UI 7. Not all, but a selection of new Galaxy AI experiences included in the upcoming software will be shared with A series.
Galaxy A36 and A56 could be launched around March next year. New features of these phones will be expanded to select older models such as the Galaxy A35 and A55. You can expect much more to come to your phone in the first half of next year.
Recently, Samsung released the Circle to Search feature for Galaxy A35 and A55. The company will debut new Galaxy A phones next year. These devices could be equipped with even more AI-powered features as per hardware specs.
Samsung has not revealed much at the Developer Conference yesterday. The One UI 7 is still under development, with Beta will be releasing later this year. The final version will go official with the Galaxy S25 series next year.
The company is exploring a brand new UX design. The Android 15-based One UI 7 will bring a fresh new look to the entire interface. The company is also integrating AI across its portfolio to enhance customer experiences.