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Samsung gaining fruitful growth in key market, Xiaomi surrendered?
Xiaomi dominated the world’s second-largest smartphone market – India – for the past five years. However, consumers in India no longer prefer Xiaomi’s good-looking cheap smartphones, as Samsung is now focussing on advancing its Galaxy A series.
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According to data compiled by Counterpoint Research via (Reuters), Xiaomi’s smartphone market radically plunged in India. In 2022, the Chinese phone maker kept the crown in the first three quarters, which transferred to Samsung at last, ending a five-year streak of dominance.
Samsung’s focus on mid-range portfolio and anti-China sentiments
Counterpoint data consists of market share records of the Indian smartphone industry since the end of 2017. As you can see in the chart below, Xiaomi was the market leader in almost every quarter, as Samsung started to lose its grip from Q2 2018 through Q1 2020.
During this time period, the South Korean tech giant didn’t think about Xiaomi’s expansion in the country, which gave an easy lead to rivals. At the same time, Samsung didn’t bring affordable phones with rock-solid specs to warm up the competition.
Seeing the downturn, Samsung restarted to focus on its Galaxy A lineup to gain the market share that it handed over to Xiaomi. This bold move helped the Korean vendor to spread its reach among consumers with affordable phones, better specs, longer software support, and secure/reliable phones.
During the same period, anti-China sentiments started to spread in the Indian smartphone market due to a severe military clash in late 2020. Due to consumers boycott of Chinese products, Xiaomi saw a market decline, which ended up surrendering dominance to Samsung in the last quarter.
In 2023, Samsung will continue to grow in the Indian smartphone, which the research chart heavily indicates. At the same time, the market decline of Xiaomi is expected to be continued further, giving an easy win to Samsung and hopes to Apple.
Earlier, it was noticed that Samsung’s top-line Galaxy smartphones were stuck on older Google Play System Update versions. Google sent out new updates to those Galaxy devices following several reports by users and media publications.
Well, the situation is the same on certain Galaxy models, mostly in Europe. GalaxyClub reports that their Galaxy S23, Z Fold 5, Galaxy A33, and other devices are lagging behind in Play System Update. In particular, various handsets are stuck on July 2023 Play System version, which is over five months old now.
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The Galaxy S20 series makes it even more colorful, which currently does not progress beyond the May 1 update. Sometimes a manual check is followed by the message “Your device is up to date” or “Updates are temporarily unavailable.”
On the other hand, the Galaxy A52 got November 2023’s Play System update, while the Galaxy A53 September’s. You can check when your Galaxy received the last Google Play System Update via Settings -> Security & privacy -> Updates -> Google Play System Update.
// GalaxyClub
Samsung officially launched the Galaxy S23 FE in South Korea. Releasing tomorrow, this smartphone combines premium performance, an unrivaled camera, and a stylish design. The price starts at 847,000 won, it will be available in four colors including Mint, Graphite, Purple, and Cream.
In addition, Samsung.com and the Gangnam Experience Store will sell two exclusive color options – Indigo and Tangerine. The company also started “Galaxy perFEct Program for customers of the Galaxy S23 FE.
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Customers who purchase the Galaxy S23 FE through this program can receive compensation for 50% of the factory price if they return the used product after 24 months.
Samsung will give away either the Galaxy Smart Tag 2 or a 25W PD charger (power-saving type) to customers who activate the Galaxy S23 FE by December 22. Customers who purchase can select the gift they want through the Samsung.com app.
Galaxy S23 FE has an iconic design that succeeds the S23 series. A floating camera and a small-sized camera hole were used, and durability was enhanced with an aluminum frame. With an IP68 waterproof and dustproof rating, you can use it with confidence without worrying about dust or moisture.
// Samsung
Samsung is developing solid-state battery technology to replace the current electrolyte battery. Meanwhile, Samsung Galaxy devices are unlikely to get a solid-state battery (AKA battery of dream) unit 2027.
According to a new report, Samsung SDI formed a new team to promote commercialization of solid-state battery (ASB). The team will be led by Go Joo-young, head of the marketing team of the large-scale battery business unit.
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Through the new organization, the South Korean tech giant plans to accelerate project speed with customers and expedite the commercialization of ASB. Samsung SDI aims to commercialize ASB by 2027.
Samsung SDI is focusing on the development of all-solid-state batteries with an energy density of over 900 Wh/L by adopting sulfide-based technology, which can achieve the fastest lithium-ion flow (ion conductivity) per unit volume.
The ASB is a next-generation battery, which transfers ions between the positive and negative electrodes, from liquid to solid, improving safety and performance. It has advantages such as higher energy density than conventional lithium-ion batteries and lower risk of fire or explosion.
// KEDGlobal