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Samsung gaining fruitful growth in key market, Xiaomi surrendered?
Xiaomi dominated the world’s second-largest smartphone market – India – for the past five years. However, consumers in India no longer prefer Xiaomi’s good-looking cheap smartphones, as Samsung is now focussing on advancing its Galaxy A series.
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According to data compiled by Counterpoint Research via (Reuters), Xiaomi’s smartphone market radically plunged in India. In 2022, the Chinese phone maker kept the crown in the first three quarters, which transferred to Samsung at last, ending a five-year streak of dominance.
Samsung’s focus on mid-range portfolio and anti-China sentiments
Counterpoint data consists of market share records of the Indian smartphone industry since the end of 2017. As you can see in the chart below, Xiaomi was the market leader in almost every quarter, as Samsung started to lose its grip from Q2 2018 through Q1 2020.
During this time period, the South Korean tech giant didn’t think about Xiaomi’s expansion in the country, which gave an easy lead to rivals. At the same time, Samsung didn’t bring affordable phones with rock-solid specs to warm up the competition.
Seeing the downturn, Samsung restarted to focus on its Galaxy A lineup to gain the market share that it handed over to Xiaomi. This bold move helped the Korean vendor to spread its reach among consumers with affordable phones, better specs, longer software support, and secure/reliable phones.
During the same period, anti-China sentiments started to spread in the Indian smartphone market due to a severe military clash in late 2020. Due to consumers boycott of Chinese products, Xiaomi saw a market decline, which ended up surrendering dominance to Samsung in the last quarter.
In 2023, Samsung will continue to grow in the Indian smartphone, which the research chart heavily indicates. At the same time, the market decline of Xiaomi is expected to be continued further, giving an easy win to Samsung and hopes to Apple.
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9 Samsung Galaxy devices will get Circle to Search feature this week
Samsung‘s Galaxy S24 series introduced the Google-powered Circle to Search feature, which is now set to expand to more Galaxy devices with the One UI 6.1 update. The Circle to Search feature expansion has been officially confirmed for more Google Pixel and Samsung Galaxy models.
Google and Alphabet CEO Sundar Pichai announced that Circle to Search will be available on more Pixel and Samsung Galaxy devices this week. He also noted that this feature would allow users to translate text on their screen without switching between applications.
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One UI 6.1 update will bring the Circle to Search feature to nine Samsung devices, including the Galaxy S23, Galaxy S23 FE, Galaxy S23 Plus, Galaxy S23 Ultra, Galaxy Z Flip 5, Galaxy Z Fold 5, Galaxy Tab S9, Galaxy Tab S9 Plus, and Galaxy Tab S9 Ultra.
Following the Pixel 8 and Pixel 7 series, this feature is also now scheduled to be released for the Pixel 6 series, Pixel Fold, and Pixel Tablet starting this week.
Starting this week, we’re bringing Circle to Search to more Pixel and Samsung phones, foldables and tablets. And soon, you can use Circle to Search to instantly translate whatever’s on your screen without switching apps. pic.twitter.com/bgUcUh7K9v
— Sundar Pichai (@sundarpichai) March 27, 2024
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Samsung’s Bespoke AI Combo shines in outdoor ads at Korea’s major landmarks
Samsung is enhancing its presence with the ‘Bespoke AI Combo’ through outdoor advertisements at major landmarks across Korea. The advertisement highlights the product’s efficiency, showcasing its ability to wash and dry clothes swiftly using AI technology.
Since the 8th of March, the campaign has reached 20 significant locations, leading to outstanding sales of over 1,000 units in just three days and a total of 3,000 units in 12 days.
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The company has showcased the ‘Bespoke AI Combo’ at prominent locations in Korea including Yeouido The Hyundai Seoul, Seoul COEX, Seoul Famille Station, Gangnam Station, Starfield Suwon, Busan Shinsegae Department Store Centum City Branch, and Shinsegae Department Store Daegu Branch.
Samsung is set to expand its marketing efforts for the ‘Bespoke AI Combo’ with a TV advertisement scheduled for the 23rd, complementing its existing outdoor campaign.
Furthermore, this year, Samsung continues to advance its AI home appliance line, introducing products like the Bespoke Jet AI and Bespoke Grande AI, strengthening its position as a leader in AI-powered home appliances.
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Apple faces US DOJ lawsuit over alleged iPhone monopoly
The US Department of Justice (DOJ) has filed a lawsuit against tech giant Apple, accusing the company of maintaining an illegal monopoly in the smartphone market. The DOJ accuses Apple of violating the Sherman Antitrust Act.
The suit claims Apple has restricted third-party app growth, limited cloud and game-streaming services, forced continued iPhone purchases for messaging, diminished non-Apple smartwatch functionality, and prevented third-party digital wallet use.
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In a press conference, US Attorney General Merrick Garland highlighted issues such as the App Store’s fee system, degraded third-party accessory experiences, and relies heavily on Messages. The case, backed by 16 state Attorneys General, could have significant implications for Apple’s business practices and the broader tech industry.
The US DOJ said in a release about the suit:
“Apple exercises its monopoly power to extract more money from consumers, developers, content creators, artists, publishers, small businesses, and merchants, among others.”
Apple also responded by defending its innovation and user-focused approach, warning that the lawsuit could hinder its ability to deliver the seamless technology integration users expect. Check the entire response of Apple below.
“At Apple, we innovate every day to make technology people love — designing products that work seamlessly together, protect people’s privacy and security, and create a magical experience for our users. This lawsuit threatens who we are and the principles that set Apple products apart in fiercely competitive markets.
If successful, it would hinder our ability to create the kind of technology people expect from Apple — where hardware, software, and services intersect. It would also set a dangerous precedent, empowering the government to take a heavy hand in designing people’s technology. We believe this lawsuit is wrong on the facts and the law, and we will vigorously defend against it.”