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[Omdia] Samsung fell but ruled 2022 smartphone market, what about others?
Omdia Analysis Highlights:
- Samsung sold 259 million smartphones in 2022
- Apple was the biggest smartphone vendor in Q4, 2022
- Samsung’s market share declined by 4.8% YoY
Omdia’s smartphone preliminary shipment report// In the fourth quarter of 2022, global smartphone shipments totaled 301.5 million units, which is the same as the third quarter, but decreased by 15.4% YoY. Usually, Q4 sees the most shipments but this year’s last quarter faced a drop of 0.7% than the previous quarter.
In Q4 2022, Apple sold 74 million units of iPhone models, however, shipments increased by 41.6% from the previous quarter, and fell by 13.3% year-on-year. Samsung, as per previous trends, dropped from first place to second place with shipments of 58 million units and a 15.4% drop YoY.
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2022 was the worst year for the smartphone market with overall shipments of 1.207 billion units, a year-on-year decrease of 9.9% from 1.34 billion units last year. Samsung’s final shipments in 2022 will be 259 million units, ranking first in the world, but compared with 2021’s 272 million units, it will drop by 4.8%.
The most affected are manufacturers in China, with shipments of Xiaomi, Vivo and OPPO all dropping by double digits year-on-year. Honor is the only major player with year-on-year growth, reaching 59 million units in 2022, compared to 40 million units in 2021.
In recent quarters in 2022, most Chinese manufacturers have continued to decline. Xiaomi, Vivo, and OPPO ranked third to fifth respectively in the fourth quarter, whereas shipments fell by over 25% year-on-year. Talking about shipments, Xiaomi 33 million, Vivo 24 million, and Oppo 23 million.
Transsion ranked sixth in shipments in the last quarter, reaching 17 million units, slightly lower than the previous quarter and last year’s 18 million units. Honor’s shipments totaled 14 million units in the fourth quarter, in line with the previous quarter, but slightly down from 15 million units last year.
Realme ranked eighth with sales of 11 million units, facing a 16.9% decline from the previous quarter and a massive 31.5% decline from the previous year. It is surprising that realme has fallen more and faster than its mid-to-high-end price-focused competitors, possibly due to inventory problems in 2022.
Motorola ranked ninth with sales of 11 million units, flat with the previous quarter, but down 10.4% from the previous quarter. Huawei maintained its tenth place, with shipments of 7.5 million units, down 12.8% QoQ, but, with a sizzling jump by about 60% than the last year.
A new report reveals that Samsung will participate as an anchor investor for Arm’s upcoming IPO after taking a conservative approach to the matter due to a perceived overvaluation and regulatory risk.
Samsung opted to make an investment in the chip designer, joining a slew of other industry players including Apple, Nvidia and Intel. Amazon, which was earlier rumored to be participating in the IPO, decided to step out.
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It’s worth mentioning that the strategic investors have agreed to invest between $25 million and $100 million each. The specific amount for each company hasn’t been disclosed yet.
This means the offering price will come in between $47 and $51 per share. It makes Arm’s valuation between $50 billion and $55 billion, down from the initial estimation of $64 billion.
Arm’s IPO on Nasdaq, which is expected in September, is considered to be the biggest IPO deal of the year. The company controls a majority of the world’s application processor market, designing and licensing basic blueprints for chips.
Market research firm TrendForce published the latest report on their analysis. The agency disclosed that after global smartphone production dropped by nearly 20% year-on-year in the first quarter, production continued to decline by about 6.6% in the second quarter, to 270 million units.
In particular, the global smartphone production in the first half of 2023 was 520 million units, a 13.3% decline compared to the same period last year. Both individual quarters and the first half of the year in total set a ten-year low.
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TrendForce analysts pointed out that there are three reasons for the sluggish production performance:
- First, the lifting of epidemic prevention restrictions did not drive demand as expected;
- Secondly, the demographic dividend effect of the emerging Indian market has not effectively exerted its advantages;
- Thirdly, in 2022, brands will be deeply affected by excessive channel inventory. It was originally expected that as inventory is reduced, brands will return to production levels.
However, now affected by economic weakness, people’s consumption willingness is more conservative, resulting in poor production performance in the first half of the year. expected.
Second Quarter Market
In the second quarter, Samsung still topped the list, with Q2 output reaching 53.9 million units, a decrease of 12.4% from the previous quarter. The same period coincided with the replacement of old and new Apple models, with output of 42 million units, a decrease of 21.2% from the previous quarter.
Adding to this, the most obvious change in the smartphone market was Transsion (including TECNO, Infinix, and itel). Transsion surpassed vivo and entered fifth place in the world for the first time. Its output increased by more than 70% month-on-month to 25.1 million units.
Production
In addition to Samsung and Apple, Xiaomi (including Xiaomi, Redmi, and POCO) produced approximately 35 million units in the second quarter, an increase of 32.1% from the previous quarter.
OPPO (realme, and OnePlus included) produced about 33.6 million units in the second quarter, an increase of 25.4% from the previous quarter. Q3 is expected to have a growth rate of about 10-15%, closely following Xiaomi.
Samsung and SK Hynix are strengthening their foray into the GDDR (Graphic Double Data Rate (GDDR) market amid the global gaming surge. The companies appear to be preparing to lead the GDDR market while gaining technological advantage in next-generation products.
Recently, IGI (Industry Growth Insights) published its new report citing that the GDDR market will grow from $3.2 billion in 2018 to $4.8 billion in 2030 with an average annual growth rate of 7.6%. It’s predicted that high-performance GDDR like GDDR6 will record a double-digit growth rate every year.
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Samsung x GDDR
In July, Samsung Electronics developed GDDR7, the industry’s most advanced product, for the first time, and supplied samples to Nvidia for verification for next-generation system installation. SK Hynix also plans to complete GDDR7 development within this year.
On the other hand, Micron plans to introduce GDDR7 in the first half of next year, a step later. In this situation, Nvidia, the world’s largest customer in the GPU market, is known to preferentially review Samsung Electronics’ products instead of Micron’s next-generation products.