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Samsung VP admits Galaxy S23 its most difficult launch in an interview
Just recently, Samsung disclosed the details of the operating profit it recorded in the fourth quarter of 2022. The company faced a big profit sink, which is lowest in eight years. Meanwhile, Samsung Mobile VP discusses ongoing issues and admits Galaxy S23 its most difficult launch in an interview.
According to ChannelNews, Garry McGregor Vice, President of IT & Mobile at Samsung Electronics Australia gave an interview with their reporter and discussed the ongoing issues Samsung facing. The official admitted that the Galaxy S23 is a difficult launch due to changed marketplace conditions.
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Since the South Korean tech giant is going to launch the Galaxy S23 series tomorrow, Australia VP just confirmed that the next premium phones are equipped with high-end cameras with new communication and multitasking capabilities built in.
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But, due to falling demand, inflation concerns, and a consumer market that could well have peaked, Samsung is facing one of its most difficult launches for a Galaxy smartphone in more than a decade. It’s worth noting that the company has nothing notable to attract consumers for an upgrade, except for 200MP camera on Ultra.
Here are the key points of the interview:
McGregor admits that “It may be time for carriers to reconsider their model,” and possibly bring back rebates.
In Australia, Samsung is working closely with carriers to make sure Samsung devices, “Hug the network,” as McGregor claims.
Getting the marriage between optimum smartphone performance and a network is key, he claims.
This has led to Samsung growing share in regional Australia.
“Our share over index in rural Australia is because of the work we have done with carriers around optimising our devices for their networks.”
McGregor claims the pre-order program for the new Galaxy S23 range will be “wide and varied”.
He also says Samsung will be giving away “incentive vouchers” as part of their prelaunch program.
He said Samsung and key retailers such as JB Hi-Fi will offer “trade in and trade up” deals on older handsets, with McGregor claiming that Samsung now has “Some really smart AI technology” that can be used to inspect a traded in the handset to determine value and legitimacy.
“Consumers are making their own decisions to upgrade to a premium foldable and our decision to introduce foldable models was a fantastic way for us to diversify our range.” he says.
McGregor admitted that one of the key selling points for the Galaxy S23 series is “A Camera followed by design and that’s why our foldable models are proving popular, they have that Wow factor that appeals to consumers.”
He claims that the need to “Multitask” among consumers led to a surge in demand for the Company’s $2K-plus Fold smartphone.
When asked whether Samsung should compete in the value and affordable premium market, he says, “Samsung wants to be across all price tiers. We pride ourselves that there is a Galaxy for everyone.”
In the past, semiconductor firms including Samsung have developed products focusing on how much smaller and more transistors can be integrated into a chip of the same size. Earlier, “Gordon Moore” predicted that ‘the density of semiconductors doubles every 24 months’, and this is the well-known “Moore’s Law.”
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‘Moore’s Law’ has changed little by little following the speed of semiconductor technology development, but has been followed for more than 50 years. As the era of smartphones, mobile Internet, AI, and Big Data has arrived, the required computing power is rapidly increasing.
Since the pace of progress and innovation in semiconductor technology has slowed, the miniaturization of semiconductor processes has reached its physical limit, so the rate of increase in integration has slowed. In other words, ‘Moore’s Law’ is approaching its limit.
Samsung’s “Beyond Moore” approach
Industry wants a versatile semiconductor that integrates various functions into one. As the process is miniaturized, there is a problem that analog performance deteriorates, and it is true that it is difficult to efficiently respond to these demands only with process miniaturization based on Moore’s Law.
Through advanced Heterogeneous Integration technology that connects multiple semiconductors horizontally and vertically, it is possible to integrate more transistors in a smaller semiconductor package, and a more powerful performance that surpasses the performance of each. can provide.
Research institutes show that the high-tech package market is expected to record high growth at a CAGR of 9.6% from 2021 to 2027. Particularly, 2.5D and 3D packages using heterogeneous integration technology are expected to grow by more than 14% annually.
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Recently, Samsung and Porsche held a car unveiling event at the “Porsche Center Santa Fe” in Mexico on The Wall. At the event, Porsche unveiled the “911 Carrera Panamericana Special” using Samsung “The Wall” display.
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At this event, Samsung The Wall was used to provide participants with a high-resolution and large-scale immersive viewing experience, maximizing the visual effect at the moment the vehicle was unveiled.
The highlight of the event was, of course, the unveiling of the limited edition ‘ 911 Carrera Panamericana Special’, launched to coincide with the 75th anniversary of the Porsche sports car.
The video showing the process from the first Porsche model that successfully completed the legendary 1952 “Panamericana Mexico” racing competition to the present left a deep impression on the participants.
The video was screened on The Wall’s all-in-one super-large screen, and the story commemorating Porsche’s historic achievements in traditional long-distance endurance races over several days was evaluated to have been further enhanced with the lively colors of The Wall.
“For Samsung, it has been an honor to partner with Porsche in creating this event which showcases the highest quality image technology available in the Mexican market,” said Ana Laura Lira, director of B2B sales at Samsung Electronics Mexico.
Know Samsung’s The Wall
The Wall can be installed in a modular form, so it can be placed in any design you want regardless of shape, proportion, or size. In addition, The Wall at this event provided a highly immersive experience by eliminating the boundary between the screen and the wall through a near-zero bezel.
The Wall boasts a high standard not only in size but also in terms of image quality. The “Neural Quantum Processor” installed in The Wall analyzes, optimizes, and displays images, and the “Black Seal” technology controls the contrast ratio and details to express a near-perfect black color.
Moreover, Samsung’s premium display is packed with “Ultra Chroma” technology to enable intense and natural color production, and the narrower color wavelength implements more accurate colors than existing LED displays, providing a realistic viewing experience.
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Samsung silently launches the Galaxy M54 5G smartphone for consumers in the Middle East. For the first time, The company is bringing four years of Android/One UI update support to a Galaxy M series device, starting with the Galaxy M54 5G.
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In terms of optics, Samsung’s new mid-range beast features a 108-megapixel main camera with OIS, an 8-megapixel ultrawide, a 2-megapixel macro shooter, and a 32-megapixel selfie snapper. It’s worth mentioning that the M54’s signing – A54 – brings a primary camera of 50-megapixel.
The new Galaxy M54 smartphone is equipped with a 6.7-inch 1080×2400 120 Hz Super AMOLED display with Gorilla Glass 5. It’s powered by Samsung’s own made Exynos 1380 chipset, which is paired with 8GB of RAM and 128/256GB of expandable storage.
Besides its octa-core Exynos SoC, the new Samsung mid-ranger flaunts Wi-Fi 6 technology, letting you unleash your potential. With faster Wi-Fi speeds, seamless multitasking becomes possible on the new Galaxy M54 such as playing online games, sharing files, or both at the same time.
Apart from this, the device packs a large 6,000 mAh battery, which can be charged at up to 25W. Out of the box, the M54 runs Android 13-based One UI 5.1 software, which brings great new personalization tools and plenty of useful features to increase productivity.
- Available Colors: 1) Silver, 2) Dark Blue.
Samsung has not yet officially launched the Galaxy M54 5G smartphone, however, it’s listed on the Middle East purchase page. You can expect more details about price and Asian availability in the coming days, and we will notify you of further updates.