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Samsung tops India after 20 quarters: How was the smartphone market stay in Q4 2022
Xiaomi, which became a big headache for Samsung, finally lost its top position in Q4 2022 in India, reports Canalys. Samsung took about 20 quarters (~5 years) to retain its dominance in the Indian smartphone market because of the rapid growth of Chinese vendors.
According to the analysis, Samsung climbed to the number one spot in Q4 2022 for the first time since Q3 2017 in India. The company shipped 6.7 million units for a market share of 21%. Xiaomi, which was in second place slipped to third, giving the runner-up spot to Vivo.
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In Q4 2022, Xiaomi lost its leadership position and fell to third place with shipments of 5.5 million units and a market share of 17%. The runner-up Vivo sold 6.4 million smartphones (20% share) with a large share of shipments through offline channels.
- 4th Oppo – 5.4 million shipment
- 5th Realme – 2.7 million shipment
The Indian smartphone market suffered its first-ever drop in shipments in the fourth-quarter holiday period, falling by 27% to 32.4 million. Moreover, the report shows that overall shipments fell to 151.6 million units in 2022, declining by 6% compared with 2021.
With strength in the retail channel to drive volume, Samsung continues to target consumers across routes to the market, said Sanyam Chaurasia, Analyst at Canalys.
Global market:
Q4 was not so good for Samsung but it has defeated all of its rivals in full-year 2022 smartphone market worldwide. Canalys analysis reveals that Samsung remained the world’s biggest smartphone vendor in 2022, however, Apple led the fourth quarter.
Talking about the 2022 global market analysis, Samsung seized a 22% share worldwide with a 2% increase year-over-year. Apple remained the second biggest phone vendor with a 19% market share, securing a 2% growth over the last year. More here:
Samsung knocks all smartphone rivals off their perch, Apple too!
Samsung’s executive chairman Jay Y. Lee (Lee Jae-yong in Korean) topped the Forbes 2024 Richest Korean list for the first time. On April 17, Forbes revealed that the Samsung boss is the richest in South Korea, with his assets increasing by $3.5 billion, bringing his total net worth to $11.5 billion.
Thanks to a rise in Samsung’s stocks, Samsung’s Lee jumped to the top of the Forbes 2024 Richest Korean list. Notably, the company’s stocks significantly hiked after the revelation that it’s developing high-bandwidth memory chips used in AI computing for NVIDIA.
Forbes 2023 Richest Korean, Kim Byung-ju, slipped to second this year with assets worth $9.7 billion. The third place went to Seo Jung-jin, honorary chairman of Celltrion, with assets of $7.5 billion.
Cho Jung-ho, chairman of Meritz Financial Group, ranked fourth with $6.2 billion, and Chung Mong-koo, honorary chairman of Hyundai Motor Group, was fifth with $4.6 billion.
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Samsung established an AI chip design-dedicated Advanced Processor Lab in Silicon Valley, US. Formerly known as the Advanced Institute of Technology, Samsung’s SAIT is said to have formed the new Lab to strengthen its AI chip R&D in the US.
BusinessKorea reports that the new Samsung Advanced Processor Lab to focus on developing next-gen AI semiconductor design assets in the US. The assets are said to be focused on the RISC-V area, which serves as a foundational design asset for semiconductor chip design.
Samsung’s initiative with RISC-V is interpreted as a move towards technological independence. Therefore, the company is expanding its R&D organization in Silicon Valley, aiming to enhance design capabilities to disrupt the market currently dominated by NVIDIA.
Amid the booming AI era, the market of advanced semiconductors is also expanding. Samsung has completed the development of its Mach-1 AI semiconductor and supplied prototypes to global firms including Korea’s Naver. The company has also started the development of Mach-2.
Under the CHIPS Act, Samsung received huge subsidies to boost investment in the US. It’s worth noting that the Biden govt awarded a 12% subsidy of Samsung’s total investment, which is significantly higher than Intel and TSMC’s subsidy.
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Samsung’s first 3nm Exynos 2500 chip could outpace Snapdragon 8 Gen 4 in power efficiency. Both chipsets will power the next-gen Galaxy flagships, scheduled for an early 2025 launch. Recent input suggests that Exynos is returning as a tough rival to Snapdragon.
The Exynos 2500 will be made on Samsung’s 2nd-gen 3nm process technology. The S24’s Exynos 2400 chipset impressed the industry with significant improvements over its predecessor. The company appears to be leveling up the game next year.
Thanks to the cutting-edge process node, Samsung’s next Exynos could finally surpass its Snapdragon counterpart in power efficiency. The company may utilize its advanced FOWLP in the Exynos 2500 to make it run at higher clock speeds at the same power consumption level.
Qualcomm is facing power efficiency concerns with its recent Snapdragon chips. Due to reduced efficiency, phone makers are forced to bring up to 5000mAh battery. Samsung apparently seized this opportunity to bring back its in-house Exynos back to the contest.
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