Samsung’s Galaxy S25 Ultra has started strong, with sales flagged at 2.55 million units in its first launch month, as per Hana Securities. That number anchors the Galaxy S25 series, which racked up 4.56 million units total after launching on February 7.

The lineup, including the Standard model at 1.17 million and the Plus at 840,000, saw pre-sales end on February 3.

By contrast, the Galaxy S24 series sold 1.42 million units in its debut month, with the S24 Ultra making up 830,000 of those. It launched earlier, on January 31, with pre-sales closing on January 25.

The different launch months—January for S24 and February for S25—mean the raw sales gap doesn’t tell the whole story.

February’s shorter 28 days versus January’s 31, plus the timing of pre-sale and launch windows, muddy a straight comparison.

Daily averages after pre-sales offer a glimpse of 240,000 units for S24 and 180,000 for S25, but Hana Securities notes that practical sales differences in the launch month may not fully show up due to these factors.

The analysts recommend tracking the S25’s progress for a clearer picture.

Globally, Samsung moved 19.03 million units, down 3% from last year but up 15% from the previous month. Every region except India saw a year-over-year decline, with India showing growth, though exact figures weren’t specified.

The S25 series, Ultra included, got mixed reactions depending on the market. The S25 Ultra’s 2.55 million units triple the S24 Ultra’s start, and the series overall far outdid its predecessor’s first month.

Note: The pre-order and release dates mentioned are swapped in Hana Securities report. We’ve mentioned correct dates, but the sales figures were not changed. The article will be updated if Hana Securities make amendments in sales figures.

Samsung Electronics Chairman Jay Y Lee met with Chinese President Xi Jinping today. Attention is focused on the message delivered by President Xi during his meeting with Chairman Lee and other global corporate CEOs.

According to diplomatic sources (via Yonhap), Chinese President Xi began a meeting with representatives of the global business community in Beijing. It appears that Samsung Chairman Lee was among those present at this meeting.

Earlier, Reuters reported that President Xi would hold a roundtable discussion with global corporate CEOs in Beijing. The list of attendees reportedly included the CEOs of BMW, Mercedes-Benz, and the maker of Snapdragon, Qualcomm.

Chairman Lee visited China to attend the China Development Forum on March 23 and 24. He later traveled to Shenzhen to visit BYD headquarters, which is the world’s largest EV manufacturer, and Xiaomi, which has recently entered the EV market.

Samsung Galaxy S26 can beat Apple iPhone 18 in first 2nm chipset adoption. Apple was the first vendor to debut a 3nm chipset in mobile devices, which was later followed by Qualcomm, while Samsung failed in commercialization.

Reports from Taiwanese media suggest that TSMC is expected to have a 2nm process line capable of producing around 50,000 wafers per month by the end of this year. The first customer for the 2-nanometer chips is likely to be Apple.

Previously, the initial orders for TSMC’s advanced processes have been placed by Apple. This time, the 2-nanometer process chip is considered a candidate for the A20 processor, which will go into the iPhone 18 Pro series next year.

TSMC’s 2nm process is said to offer 15% higher performance efficiency than the 3nm process. It would make the iPhone 18 Pro’s A20 processor significantly better than the A18 chipset manufactured using the 3nm process.

Well-known Apple analyst Ming Chi Kuo recently reaffirmed that the test production yield of TSMC’s 2-nanometer process already reached approximately 60 to 70% three months ago, and now it far exceeds that.

Since the iPhone 17 series will retain 3nm chipsets, Samsung can utilize the opportunity to become the world’s first in the 2nm era. The Exynos 2600 is said to be manufactured using Samsung’s 2nm SF2 process technology.

In addition to Apple, Intel is also racing for TSMC’s 2nm process, but full-scale mass production is expected to be pushed back to 2026, after Apple.

Apple plans to invest over $500 billion in the US over the next four years in response to the newly formed Trump Government’s manufacturing strengthening policy, and it will also support TSMC’s Arizona factory with billions of dollars.

Samsung Exynos application processor’s market share has declined in the fourth quarter of the last year. The company’s AP market remained flat year-over-year, while there was a decline of 1% quarter-over-quarter.

Counterpoint Research revealed that Samsung Exynos recorded a 4% share in the worldwide Mobile SoC market in Q4 2024, ranking fifth. This was a 1% drop from the previous quarter, while it remained similar to the same period last year 4%.

Although Samsung increased Exynos shipments, centered on mid- to low-end smartphones like the Galaxy S24 FE, it failed to expand its market presence significantly due to the absence of Exynos 2500 in the Galaxy S25 series.

Counterpoint Research highlighted:

Samsung’s Exynos shipments were flat sequentially in Q4 2024. The Exynos 2400’s shipments have increased with the launch of Samsung’s Galaxy S24 FE.

Further, the Exynos 1480 and Exynos 1330’s shipments have increased due to the high shipment volumes for Samsung’s Galaxy A55 and A16 5G, respectively.

Global Smartphone AP-SoC Market Share: Quarterly | Source – Counterpoint Research

Samsung is highly likely to equip the Exynos 2500 in the affordable Galaxy Z Flip FE this year. The company is expected to hold a Galaxy Unpacked event as early as July this year to unveil the Galaxy Z Flip 7 and Fold 7 foldable phones.

Additionally, Samsung is focusing on developing the Exynos 2600, aiming to boast it in the Galaxy S26 series. Reports suggest that Samsung’s DS Division has recently formed a dedicated task force to improve the Exynos 2600’s performance.

Despite challenges, Samsung isn’t giving up on the Exynos business. Since the Flip FE won’t have as much saturation as the S26 series, the Korean tech giant is parallelly ensuring the Exynos 2600 to be finalized and used in next year’s flagships.

Galaxy S25 Ultra is taking center stage at Samsung’s biggest MLBB Campus Esports Tournament yet in Indonesia, Malaysia, the Philippines, and Singapore.

The South Korean tech giant continues to redefine gaming innovation with the Galaxy Gaming Academy Campus Series in an exciting new partnership with MOONTON Games.

The Galaxy S25 Ultra is at the heart of Samsung’s Esports Tournament, providing participants with the ultimate gaming experience. Designed for peak performance, the Galaxy S25 Ultra features:

• Snapdragon 8 Elite Mobile Platform for Galaxy for seamless gameplay
• 120Hz Dynamic AMOLED 2X display for ultra-smooth graphics
• Vulkan Engine for smoother and more realistic gaming
• Long-lasting battery life
• Larger vapor chamber
• Tailored thermal interface material (TIM) for efficient heat dissipation

Samsung has officially kicked off its partnership on the Mobile Legends: Bang Bang (MLBB) Campus Series (MCS). It will be launched for the first time across Southeast Asia, including Indonesia, Malaysia, Singapore, and the Philippines.

Tournament Dates

Country Qualifiers

25 April – 18 May 2025

Country Finals

24 – 25 May 2025 (Indonesia)
17 – 18 May 2025 (Malaysia)
17 – 18 May 2025 (Singapore)
17 – 18 May 2025 (Philippines)

Regional Finals

20 – 22 June 2025 (Indonesia)

Prize Pool

Total: USD 40,000

1st place: USD 18,000
2nd place: USD 8,000
3rd place: USD 5,000
4th place: USD 3,000
5th – 8th place: USD 1,500