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Samsung plans to maximize Galaxy experience and avoid cost reduction in 2023
Samsung holds a global meeting to discuss its business strategies for 2023. In this meeting, the company revamped its smartphone strategy. For 2023, Samsung plans to maximize the Galaxy user experience instead of focusing on smartphone cost reduction.
An exclusive information via IT Science suggests that Samsung has finally considered giving up its current cost reduction strategy and planned to return to the normal route to intensify the functions customers want through the optimization of semiconductors for high-performance smartphones.
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The new strategy suggets that the company aims to narrow the gap with Apple in the premium smartphone market and regain the trust of consumers.
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Samsung Electronics Vice Chairman Han Jong-hee ordered at a DX (Device Experience) division management meeting held last month that all departments should think of ways to strengthen the rivalry of smartphones without falling into the trap of cost reduction.
Meanwhile, in reacting to this remark, a Samsung Electronics official said, “Cost reduction is something that even latecomers like Chinese companies can do without difficulty.”
The company analyzed Vice Chairman’s order as an expression of his desire to overcome the ‘sandwich’ situation where Apple escapes and Chinese companies chase.
Samsung has focused on achieving profitability through cost reduction since mid-2010. A typical example is that the company is targeting the emerging market with mid to low-priced smartphones come under the Galaxy A series.
But over the years, Chinese smartphone makers, like Xiaomi, Oppo, and Vivo, made rapid advances in hardware, which weakened Samsung’s unique marketing strategy.
At the same time, American company Apple is fighting a tough battle in the premium smartphone market. Apple had 57% of the global premium phone (over $400) market share and Samsung has 19% in the third quarter, according to market researcher Counterpoint Research.
Although Samsung’s foldable phones are receiving positive reviews, they account for only 1% of the total market. It suggets that Samsung would cede the number 1 market share in the entire smartphone market beyond the premium market to Apple in the fourth quarter of this year.
New Galaxy Optimization AP Development Team –
Vice Chairman Han’s order reflected an organizational reshuffle of Samsung made earlier this month and regular personnel matters to think of ways to strengthen product competitiveness rather than cut costs.
The MX (Mobile Experience) division, which is in charge of smartphones established a new AP solution development team through organizational restructuring. An application processor (AP) is a semiconductor that plays the role of the brain of a smartphone and is considered a key component that determines the performance of a product.
The information says that the AP Solutions Development team will be in charge of prior art development, performance analysis, and commercialization related to AP. This team is expected to be in charge of developing customization solutions for APs going to Galaxy.
Samsung’s One UI 8 must bring Android 16’s Advanced Protection features. Google is reportedly developing new Advanced Protection features that could debut in Android 16, which we want to arrive on Galaxy phones with One UI 8 update.
One UI 7 is based on Android 15, scheduled to enter Beta this year and Public early next year. Galaxy phones will get Android 16 update with One UI 8 update – only if Samsung keeps stuck to its current version strategy.
Google is working to develop Advanced Protection integration for Android 16. The program includes new settings and a new API that’ll allow apps to change their behavior depending on whether users have Advanced Protection enabled.
Android could add Samsung’s Auto Blocker-like features. The feature restricts apps to be installed on Galaxy phones from unauthorized sources. However, you can still sideload APKs by disabling the Auto Blocker from Privacy settings.
Android 16 could allow you to enroll in Advanced Protection through Settings. Once enrolled, you will have to keep your Google Account signed in, and the OS will not allow you to install apps from sources other than Play Store and Galaxy Store.
Mishaal discovered a new patch in the AOSP Gerrit, which refers to a “new Service for Android Advanced Protection Mode.” It will allow apps to see whether Advanced Protection is enabled on-device, and to adjust their behavior accordingly.
A comment on the patch from a Google engineer clarified that the service in question “allows users to enroll into ‘advanced protection’ via Settings, and for apps to check if the user is enrolled” using a new API.
When enabled, Android 16 could require additional authentication if you try to access certain content, like protected files or banking details. Details are unknown, but we expect to see the Advanced Protection added in the Android 16 version.
Samsung US partnered with Technogym to bring a fitness app to Daily+. The Technogym introduces personalized fitness routines with equipment-based and bodyweight exercises for a comprehensive home workout experience.
A study* says more than half of Americans say their favorite place to exercise is at home. Grabbing this opportunity, Samsung joined forces to launch a new Technogym app on the Daily+ platform for 2024 Smart TVs in the US.
Samsung says Technogym will offer more than 130 sessions to help you reach your goals. The fitness application on Samsung Daily+ is set to elevate your at-home workouts and makes it easy to keep wellness at the center of your routine.
Additionally, the app provides a broad and diverse library of video training sessions, including strength, yoga, cardio, Pilates, meditation and body weight-based exercises. It offers workouts for different skill levels, from beginner to advanced.
The platform will also refresh the workouts feed by regularly publishing new workouts. Users can also download the Technogym mobile app to access personalized profile and effortlessly track workout history across devices.
The newly released Technogym app on Samsung Daily+ is available in a basic version that’s free for all users, with the option for a premium subscription that provides access to exclusive, more in-depth workout content.
* Source: Statista: Home fitness in the United States – statistics & facts
Samsung has unveiled a new feature for its SmartThings platform called Home Insight at SDC24. This feature makes smart home management easier and more efficient by using artificial intelligence (AI).
Jaeyeon Jung, the Executive Vice President of SmartThings, explained that Home Insight is designed to understand how people live in their homes. It provides helpful home reports and personalized recommendations based on how you use your devices, your preferences, and even the time of year.
Samsung Home Insight makes it easier for people to manage their smart homes. For example, if you often forget to turn off the lights during the day, Home Insight can remind you to do so.
To make these features easy to access, Samsung introduced the Home Insight Widget, which will be available on the new Galaxy Tab S10. This means users can turn their tablets into a controller for managing various smart devices, all from one app.
It is expected that Samsung will soon expand the SmartThings Home Insight feature through a new update. Currently, you can access this feature in the Galaxy Tab S10 series.
Last month, Samsung launched the Galaxy Tab S10 series. The Galaxy Tab S10 Ultra features a massive 14.6-inch panel, while the Tab S10 Plus sports a 12.4-inch screen. Both models have premium Dynamic AMOLED 2X displays and offer a vibrant yet natural viewing experience.
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