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Samsung displays are playing key role in Petco’s new pet care center
New Petco pet care center concept in San Marcos is an all-encompassing pet health and wellness ecosystem and Samsung is playing an essential part in it. From integrated check-in for veterinary services to dedicated areas for BOPUS and curbside order pickup, this venue offers pets and their parents the greatest comfort.
Meanwhile, Samsung is helping to bring Petco’s vision for the future of Petco together with vibrant LED video and interactive displays that connect the physical and digital worlds.
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Petco’s vision for pet care
From high-quality food to reasonable veterinary care, pet parents want nothing more than for their pets to live long, healthy and happy lives. Petco has been exemplifying new standards with Samsung in the pet care center and for over 55 years, is committed to improve pets, pet parents, and its own employees’ lives.
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Keeping in mind the needs of customers and pets, Petco has made a transformation in recent years from a traditional retailer to a 360-degree omnichannel pet health and wellness partner. Petco Pet Care Center has become more than just a place for kibble and catnip as it is a one-stop destination for all pet care needs.
The San Marcos Petco pet care center
San Marcos Petco Pet camera center has great faculty and services. With such an innovative model, Petco wants equally innovative digital technologies to connect these various services and drive customers to explore, engage and buy therefore it turned to Samsung.
Together, Samsung and Petco deliver a data-enriched digital experience centered around pet health. Here, various Samsung solutions come together to create this immersive experience and vibrant digital ecosystem. Some of those are:
- High-impact LED video walls:
Pet parents are impressed by the high-contrast, precise quality of Samsung’s large LED video wall at the pet care center, which is set against the backdrop of the natural wood elements of the location’s interior.
There are also video walls with relevant content that corresponds to each section. Beautifully detailed, video walls create excitement and high-impact viewing for buyers with branded promos.
- Interactive displays inform shoppers with engaging nutritional content:
Samsung’s 55-inch interactive displays in the food aisles provide an intuitive and engaging way for shoppers to learn more about the nutritional value of their pet food products. Customers can get product recommendations and self-order goods for purchase on bright and responsive screens, similar to online shopping.
- Smart content and connected displays powered by Samsung excite customers with unique experiences:
Samsung’s MagicInfo software empowers Petco with full dynamic control of all content in the location’s display ecosystem. Petco can intelligently update its displays with meaningful offers based on time of day, weather, current foot traffic, inventory, or special events.
Samsung established an AI chip design-dedicated Advanced Processor Lab in Silicon Valley, US. Formerly known as the Advanced Institute of Technology, Samsung’s SAIT is said to have formed the new Lab to strengthen its AI chip R&D in the US.
BusinessKorea reports that the new Samsung Advanced Processor Lab to focus on developing next-gen AI semiconductor design assets in the US. The assets are said to be focused on the RISC-V area, which serves as a foundational design asset for semiconductor chip design.
Samsung’s initiative with RISC-V is interpreted as a move towards technological independence. Therefore, the company is expanding its R&D organization in Silicon Valley, aiming to enhance design capabilities to disrupt the market currently dominated by NVIDIA.
Amid the booming AI era, the market of advanced semiconductors is also expanding. Samsung has completed the development of its Mach-1 AI semiconductor and supplied prototypes to global firms including Korea’s Naver. The company has also started the development of Mach-2.
Under the CHIPS Act, Samsung received huge subsidies to boost investment in the US. It’s worth noting that the Biden govt awarded a 12% subsidy of Samsung’s total investment, which is significantly higher than Intel and TSMC’s subsidy.
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Samsung’s first 3nm Exynos 2500 chip could outpace Snapdragon 8 Gen 4 in power efficiency. Both chipsets will power the next-gen Galaxy flagships, scheduled for an early 2025 launch. Recent input suggests that Exynos is returning as a tough rival to Snapdragon.
The Exynos 2500 will be made on Samsung’s 2nd-gen 3nm process technology. The S24’s Exynos 2400 chipset impressed the industry with significant improvements over its predecessor. The company appears to be leveling up the game next year.
Thanks to the cutting-edge process node, Samsung’s next Exynos could finally surpass its Snapdragon counterpart in power efficiency. The company may utilize its advanced FOWLP in the Exynos 2500 to make it run at higher clock speeds at the same power consumption level.
Qualcomm is facing power efficiency concerns with its recent Snapdragon chips. Due to reduced efficiency, phone makers are forced to bring up to 5000mAh battery. Samsung apparently seized this opportunity to bring back its in-house Exynos back to the contest.
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Following Google, Meta, Apple and Microsoft, Samsung and Intel joined the race to develop next-gen AI processors. Aimed to lead AI semiconductor tech, both companies launched chips addressing NVIDIA GPU shortcomings, including price and performance per watt.
After completing the development of MACH-1, Samsung has recently started working on MACH-2. The company has also supplied MACH-1 prototypes to major IT firms in South Korea (Naver) and other parts of the world to gather feedback for MACH-2 development.
Intel launched its latest AI semiconductor – Gaudi 3, collaborating with Naver. The company aims to counter NVIDIA GPU drawbacks, particularly in price and performance per watt. Notably, Intel’s Gaudi 3 offers over 40% better power efficiency than NVIDIA GPUs.
Tech giants launching AI chips also prioritize energy efficiency. Google Cloud’s TPU “v5p” is 60% more energy-efficient than similar hardware, with a performance of 459 TFlops. Samsung also prioritizes power efficiency in MACH-1 and MACH-2 development.
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