Samsung introduces new campaign to show possibilities of connected living

Samsung introduces a new marketing campaign known as “Life connected with Samsung SmartThings” to show customers the possibilities of connected living. The video shared by the company is divided into three pills and was developed for Latin America.

Developed by Cheil, the campaign reveals how connecting SmartThings to a variety of Samsung AI-powered devices, from mobile devices and home appliances to other entertainment-oriented products or wearables, enables a more suitable life for users.

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In the video, you can see a woman who checks through her smartwatch if the washing cycle has finished, a man turning off the TV on his smartphone because he couldn’t find the remote, and an executive who sees what’s inside his fridge on his cell phone to check if he needs to go to the supermarket.

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To showcase more possibilities, it further shows a woman who checks on her smartphone how her dog was at home during her lunch break and many other smart devices for her house to be clean, using the robot vacuum, and at the ideal temperature for when she got home at night.

So with just your smartphone or a smartwatch in your hand, you can manage all of your smartphone devices using Samsung SmartThings. The application offers a comprehensive connected experience that adapts to the user’s lifestyle.

Do not that the possibilities are diverse in terms of interconnectivity, going beyond Samsung products and services, and covering smart devices including lamps and blinds from other brands.

Thus, AI-powered appliances and devices, such as TVs, refrigerators, washing machines, and air conditioners, are connected to create a more convenient space and a personalized experience according to the wishes and routines of users and their families.

Arthur Wong, Samsung Marketing Director for Samsung Latin America explains –

“How many times, throughout the day, do we ask ourselves if we turn off the TV or air conditioning before leaving the house, if the laundry cycle has ended or even what items are missing from our fridge to create a new recipe? Or if we want to get home with it organized just the way you like it. With these recurring issues in mind, our campaign was developed to exemplify how a connected life simplifies routines, allowing consumers to focus less on daily routines and more on the moments that really matter”

Watch the video on the Samsung Brazil YouTube channel: