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Samsung introduces new campaign to show possibilities of connected living

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Samsung campaign connected living

Samsung introduces a new marketing campaign known as “Life connected with Samsung SmartThings” to show customers the possibilities of connected living. The video shared by the company is divided into three pills and was developed for Latin America.

Developed by Cheil, the campaign reveals how connecting SmartThings to a variety of Samsung AI-powered devices, from mobile devices and home appliances to other entertainment-oriented products or wearables, enables a more suitable life for users.

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In the video, you can see a woman who checks through her smartwatch if the washing cycle has finished, a man turning off the TV on his smartphone because he couldn’t find the remote, and an executive who sees what’s inside his fridge on his cell phone to check if he needs to go to the supermarket.

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Samsung campaign connected living

To showcase more possibilities, it further shows a woman who checks on her smartphone how her dog was at home during her lunch break and many other smart devices for her house to be clean, using the robot vacuum, and at the ideal temperature for when she got home at night.

So with just your smartphone or a smartwatch in your hand, you can manage all of your smartphone devices using Samsung SmartThings. The application offers a comprehensive connected experience that adapts to the user’s lifestyle.

Do not that the possibilities are diverse in terms of interconnectivity, going beyond Samsung products and services, and covering smart devices including lamps and blinds from other brands.

Thus, AI-powered appliances and devices, such as TVs, refrigerators, washing machines, and air conditioners, are connected to create a more convenient space and a personalized experience according to the wishes and routines of users and their families.

Arthur Wong, Samsung Marketing Director for Samsung Latin America explains

“How many times, throughout the day, do we ask ourselves if we turn off the TV or air conditioning before leaving the house, if the laundry cycle has ended or even what items are missing from our fridge to create a new recipe? Or if we want to get home with it organized just the way you like it. With these recurring issues in mind, our campaign was developed to exemplify how a connected life simplifies routines, allowing consumers to focus less on daily routines and more on the moments that really matter”

Watch the video on the Samsung Brazil YouTube channel:

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Samsung Powers Up: Delivering a Whopping 70 Million OLED Display for iPhone 15 Series!

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Apple iPhone 15 Pro

By the end of 2023, Samsung Display is likely to supply nearly 70 million units of OLED for the iPhone 15 series to Apple. The company’s OLED volume by model is estimated to be in the low 20 million units for the iPhone 15 and 15 Plus, 9 to 10 million for Pro, and ~ 30 million for Pro Max.

Among the four iPhone 15 models, the 15 Pro Max OLED estimate, which Apple plans to produce the most, is four times higher for Samsung than for LG Display. Industry watchers say that Samsung Display’s iPhone 15 Pro Max OLED volume is in the mid-20 million units, three times that of LG Display.

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The prevailing view is that LG Display will have 15% more OLED volume than Samsung Display (9 million to early 10 million units). Those who see it differently predict that Samsung Display will secure around 20 million units of 15% OLED, which will be more than LG Display.

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Apple’s Surprising Victory: Takes the Crown in Indian Smartphone Exports, Samsung Drops to Second

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Samsung iPhone 14 RAM Display

For the first time, Apple surpassed Samsung in smartphone export from India. The company shipped 49% of the country’s total 12 million shipments in the second quarter. Samsung, on the other hand, secured 45% of India’s total smartphone shipments in the same period.

Apple clocked a rapid growth in export volumes in the last year by making iPhones through contract manufacturers in India. The Cupertino-based company’s share of exports soared from just 9% of the roughly 8 million smartphones shipped in Q2 2022, to almost half the total smartphone exports in Q2 2023.

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Samsung’s share of export volumes fell from 50% in Q1 2023 to 45% in Q2 2023. This marks a sharp decline from Q2 2022 when the company had a dominating 84% of the export market from India.  Meanwhile, exports by other Android brands (Xiaomi, Motorola, Vivo) declined from 10% in Q1 2023, to 6% in Q2 2023.

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Google Messages adds waveforms to Voice Recorder UI

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Samsung Phone September 2023 update One UI 6

Google Messages is getting a new look for its voice recorder UI. The microphone icon in the text field will change to a waveform icon, which is different from the voice typing button in Gboard.

Instead of holding down the mic to record, you will now see a panel with a start/stop button and options to cancel, delete, or attach the recording. You will also see a waveform and a timer while recording, and you can play back the recording before sending it.

The voice messages preview will also show a waveform between the play/pause button and the timer, making it more noticeable than the current straight line.

These changes are not widely available yet, but some users have reported seeing them on their phones. These new changes are part of a bigger redesign that Google is working on for Messages, which includes a revamped home screen that is still in beta testing. Google might announce new features soon.

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