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Samsung introduces new campaign to show possibilities of connected living

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Samsung campaign connected living

Samsung introduces a new marketing campaign known as “Life connected with Samsung SmartThings” to show customers the possibilities of connected living. The video shared by the company is divided into three pills and was developed for Latin America.

Developed by Cheil, the campaign reveals how connecting SmartThings to a variety of Samsung AI-powered devices, from mobile devices and home appliances to other entertainment-oriented products or wearables, enables a more suitable life for users.

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In the video, you can see a woman who checks through her smartwatch if the washing cycle has finished, a man turning off the TV on his smartphone because he couldn’t find the remote, and an executive who sees what’s inside his fridge on his cell phone to check if he needs to go to the supermarket.

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Samsung campaign connected living

To showcase more possibilities, it further shows a woman who checks on her smartphone how her dog was at home during her lunch break and many other smart devices for her house to be clean, using the robot vacuum, and at the ideal temperature for when she got home at night.

So with just your smartphone or a smartwatch in your hand, you can manage all of your smartphone devices using Samsung SmartThings. The application offers a comprehensive connected experience that adapts to the user’s lifestyle.

Do not that the possibilities are diverse in terms of interconnectivity, going beyond Samsung products and services, and covering smart devices including lamps and blinds from other brands.

Thus, AI-powered appliances and devices, such as TVs, refrigerators, washing machines, and air conditioners, are connected to create a more convenient space and a personalized experience according to the wishes and routines of users and their families.

Arthur Wong, Samsung Marketing Director for Samsung Latin America explains

“How many times, throughout the day, do we ask ourselves if we turn off the TV or air conditioning before leaving the house, if the laundry cycle has ended or even what items are missing from our fridge to create a new recipe? Or if we want to get home with it organized just the way you like it. With these recurring issues in mind, our campaign was developed to exemplify how a connected life simplifies routines, allowing consumers to focus less on daily routines and more on the moments that really matter”

Watch the video on the Samsung Brazil YouTube channel:

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9 Samsung Galaxy devices will get Circle to Search feature this week

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Samsung devices Circle to search feature

Samsung‘s Galaxy S24 series introduced the Google-powered Circle to Search feature, which is now set to expand to more Galaxy devices with the One UI 6.1 update. The Circle to Search feature expansion has been officially confirmed for more Google Pixel and Samsung Galaxy models.

Google and Alphabet CEO Sundar Pichai announced that Circle to Search will be available on more Pixel and Samsung Galaxy devices this week. He also noted that this feature would allow users to translate text on their screen without switching between applications.

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One UI 6.1 update will bring the Circle to Search feature to nine Samsung devices, including the Galaxy S23, Galaxy S23 FE, Galaxy S23 Plus, Galaxy S23 Ultra, Galaxy Z Flip 5, Galaxy Z Fold 5, Galaxy Tab S9, Galaxy Tab S9 Plus, and Galaxy Tab S9 Ultra.

Following the Pixel 8 and Pixel 7 series, this feature is also now scheduled to be released for the Pixel 6 series, Pixel Fold, and Pixel Tablet starting this week.

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Samsung’s Bespoke AI Combo shines in outdoor ads at Korea’s major landmarks

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Samsung Bespoke AI Combo

Samsung is enhancing its presence with the ‘Bespoke AI Combo’ through outdoor advertisements at major landmarks across Korea. The advertisement highlights the product’s efficiency, showcasing its ability to wash and dry clothes swiftly using AI technology.

Since the 8th of March, the campaign has reached 20 significant locations, leading to outstanding sales of over 1,000 units in just three days and a total of 3,000 units in 12 days.

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The company has showcased the ‘Bespoke AI Combo’ at prominent locations in Korea including Yeouido The Hyundai Seoul, Seoul COEX, Seoul Famille Station, Gangnam Station, Starfield Suwon, Busan Shinsegae Department Store Centum City Branch, and Shinsegae Department Store Daegu Branch.

Samsung is set to expand its marketing efforts for the ‘Bespoke AI Combo’ with a TV advertisement scheduled for the 23rd, complementing its existing outdoor campaign.

Furthermore, this year, Samsung continues to advance its AI home appliance line, introducing products like the Bespoke Jet AI and Bespoke Grande AI, strengthening its position as a leader in AI-powered home appliances.

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Apple faces US DOJ lawsuit over alleged iPhone monopoly

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Apple US DOJ iphone monopoly

The US Department of Justice (DOJ) has filed a lawsuit against tech giant Apple, accusing the company of maintaining an illegal monopoly in the smartphone market. The DOJ accuses Apple of violating the Sherman Antitrust Act.

The suit claims Apple has restricted third-party app growth, limited cloud and game-streaming services, forced continued iPhone purchases for messaging, diminished non-Apple smartwatch functionality, and prevented third-party digital wallet use.

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In a press conference, US Attorney General Merrick Garland highlighted issues such as the App Store’s fee system, degraded third-party accessory experiences, and relies heavily on Messages. The case, backed by 16 state Attorneys General, could have significant implications for Apple’s business practices and the broader tech industry.

The US DOJ said in a release about the suit:

Apple exercises its monopoly power to extract more money from consumers, developers, content creators, artists, publishers, small businesses, and merchants, among others.”

Apple US DOJ iphone monopoly

Apple also responded by defending its innovation and user-focused approach, warning that the lawsuit could hinder its ability to deliver the seamless technology integration users expect. Check the entire response of Apple below.

At Apple, we innovate every day to make technology people love — designing products that work seamlessly together, protect people’s privacy and security, and create a magical experience for our users. This lawsuit threatens who we are and the principles that set Apple products apart in fiercely competitive markets.

If successful, it would hinder our ability to create the kind of technology people expect from Apple — where hardware, software, and services intersect. It would also set a dangerous precedent, empowering the government to take a heavy hand in designing people’s technology. We believe this lawsuit is wrong on the facts and the law, and we will vigorously defend against it.”

VIA

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