News
Samsung introduces new campaign to show possibilities of connected living
Samsung introduces a new marketing campaign known as “Life connected with Samsung SmartThings” to show customers the possibilities of connected living. The video shared by the company is divided into three pills and was developed for Latin America.
Developed by Cheil, the campaign reveals how connecting SmartThings to a variety of Samsung AI-powered devices, from mobile devices and home appliances to other entertainment-oriented products or wearables, enables a more suitable life for users.
Follow Sammy Fans on Google News
In the video, you can see a woman who checks through her smartwatch if the washing cycle has finished, a man turning off the TV on his smartphone because he couldn’t find the remote, and an executive who sees what’s inside his fridge on his cell phone to check if he needs to go to the supermarket.
Join Sammy Fans on Telegram
To showcase more possibilities, it further shows a woman who checks on her smartphone how her dog was at home during her lunch break and many other smart devices for her house to be clean, using the robot vacuum, and at the ideal temperature for when she got home at night.
So with just your smartphone or a smartwatch in your hand, you can manage all of your smartphone devices using Samsung SmartThings. The application offers a comprehensive connected experience that adapts to the user’s lifestyle.
Do not that the possibilities are diverse in terms of interconnectivity, going beyond Samsung products and services, and covering smart devices including lamps and blinds from other brands.
Thus, AI-powered appliances and devices, such as TVs, refrigerators, washing machines, and air conditioners, are connected to create a more convenient space and a personalized experience according to the wishes and routines of users and their families.
Arthur Wong, Samsung Marketing Director for Samsung Latin America explains –
“How many times, throughout the day, do we ask ourselves if we turn off the TV or air conditioning before leaving the house, if the laundry cycle has ended or even what items are missing from our fridge to create a new recipe? Or if we want to get home with it organized just the way you like it. With these recurring issues in mind, our campaign was developed to exemplify how a connected life simplifies routines, allowing consumers to focus less on daily routines and more on the moments that really matter”
Watch the video on the Samsung Brazil YouTube channel:
At It’s Glowtime event, Apple launched new colors of old AirPods Max product. The gadget now comes in Midnight, Starlight, Blue, Purple, and Orange, and offers USB-C charging for more convenience.
AirPods Max is an over-the-ear headphones offered by Apple. The company debuted five new colors of the product at the It’s Glowtime event yesterday. It isn’t the only old item, which refreshed, as the Watch Ultra 2 also got a new color hue.
Apple announced the new colors of AirPods Max cost $549 and went on pre-order yesterday. Shoppers will start receiving their orders starting September 20 as announced by the iPhone maker at yesterday’s It’s Glowtime event.
AirPods Max features a breathable knit mesh canopy, distributing weight to reduce on-head pressure. The noise control button easily switches between Active Noise Cancellation and Transparency mode.
Pushing its own ecosystem, Apple says AirPods Max users will support all features if connected with an iPhone. Similar to Wear OS exclusivity to Android, Apple is continuing its approach of accentuating feature limitations.
Apple’s decision to unveil new colors of AirPods Max is a strategic move. The company doesn’t require a dedicated launch event to announce the color refresh of products. However, it’s great to utilize a stage to introduce multiple products.
There’s no heavy outrage over the lack of innovation of lazy design movements. Other vendors like Samsung and Google face immense criticism across the internet. Anyways, consumers should be aware and get the best service for the money they are spending.
No Watch Ultra 3: Apple refreshes Watch Ultra 2 against Galaxy Watch Ultra
Samsung didn’t miss the opportunity to troll Apple during the iPhone 16 launch. While the company was introducing its new iPhone models, Samsung repeated a question it asked two years back.
The hype created for iPhone 16 and Apple Intelligence backfired as it can’t crush the Samsung Galaxy AI lead. The Korean tech giant trolled Apple over remaining foldable free. Limited features and availability of Apple Intelligence also came on Samsung’s radar.
Samsung Mobile US used its X handle to poke fun at Apple’s iPhone 16 and Intelligence suite. The mindful attacks show the self-confidence the company has to reiterate its edge over the Cupertino-based company.
In a pair of strategic tweets, Samsung managed to capture attention and spark conversation. The first tweet quotes a two-year-old tweet asking “Let us know when it folds 💁♀️” with a refreshed caption “Still waiting……”
Still waiting…… https://t.co/s6SFaLTk3b
— Samsung Mobile US (@SamsungMobileUS) September 9, 2024
The second tweet followed with:
“You know… we may have set your AI expectations too high. 🤔”
Here, Samsung subtly suggested that Galaxy AI might have set a standard that Apple’s latest device struggled to meet. Galaxy AI is far ahead of Apple Intelligence in many aspects. It not only contains a suite of useful features but also covers a wider audience.
You know… we may have set your AI expectations too high. 🤔
— Samsung Mobile US (@SamsungMobileUS) September 9, 2024
Apple is Samsung’s biggest enemy in the smartphone market. Both companies fight to lead the global smartphone market. Apple dominates the US market, while Samsung gives pretty fierce competition with its flagship offerings.
Next year, Samsung is bringing the Galaxy S25 series phones. The lineup will pack pro-grade hardware and significant functional refinements. Some incremental attacks like Galaxy Z Fold SE and Galaxy S24 FE are also coming this October.
Apple has unveiled the iPhone 16, which is powered by the new A18 chip. This chip is a big upgrade from the previous A16 Bionic. It is designed to deliver a powerful performance and enhanced efficiency
The A18 chip features a six-core CPU, five-core GPU, and a sixteen-core Neural Engine. These components work together to make the iPhone 16 up to 30% faster in single-core tasks compared to the iPhone 15. Users can expect smoother performance and quicker response time with the new iPhone.
Moreover, the Apple A18 chip arrives with an advanced memory system, which helps the chip manage traffic data more effectively. It uses a second-generation 3-nanometer fabrication process for less power usage to deliver high performance.
The new iPhone 16 is launched to fully take advantage of the new A18 chip, a rival for Samsung Galaxy 2025 smartphones. Apple says the phone is built to support the chip’s advancements in artificial intelligence and data processing capabilities.
Apple iPhone 16 and iPhone 16 Plus launched with a new Camera Control button for easy photo-taking and zoom adjustments. The iPhone 16 features a 6.1-inch screen, while the Plus model offers a 6.7-inch display. Powered by the A18 chip, both phones offer improved performance with its advanced 3nm chipset.