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Samsung sees 1 million shipments drop in India: Canalys Q3 2022 Report
During the festive season, Samsung was the most beloved smartphone vendor in India. Meanwhile, a recent Canalys market research report suggests Samsung sees 1 million shipments drop in India in the third quarter of this year, compared to the same period last year.
According to Canalys researchers, Samsung sold 8.1 million smartphones in Q3 2022, while the shipment figures were 9.1 million in the same period last year. Due to this 1 million less smartphone shipments, Samsung India recorded an 11% drop compared to Q3 2021.
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The South Korean tech giant remained the 2nd largest smartphone vendor with 18% of the total market share. In the third quarter of 2021, the company grabbed a 19% market share with 9.1 million smartphone units shipment in India.
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Xiaomi, on the other hand, was the king in the Indian smartphone market in the third quarter, but it had also seen a huge 18% drop compared to last year, while shipments slipped to 9.2 million units from 11.2 million. The Chinese company secured 21% market share in India in Q3 2022.
Apart from Xiaomi and Samsung, Vivo was the third smartphone vendor with a 16% market share, followed by OPPO and Realme ranked fourth and fifth with 16% and 14% market shares, respectively. To be noted, Xiaomi includes sales of Poco, Vivo includes iQOO, and Oppo includes OnePlus.
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Samsung ranked first in market share in the global smartphone market in Q3, 2023. TrendForce report says that Samsung led the global Q3 smartphone market, recording a market share of 19.5%.
Overall production in the third quarter increased by 11.5% compared to the previous quarter to 60.1 million units. During the same period, Apple’s production increased by 17.9% to 49.5 million, thanks to iPhone 15.
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Third place was taken by Xiaomi (13.9%), followed by Oppo (12.6%) and Transion (8.6%). 6th place is Vivo (8%). Meanwhile, global smartphone production reached 308 million units, a 13% increase compared to the previous quarter and a 6.4% increase from the previous year.
Huawei’s re-entry into the flagship smartphone market targeting Apple has had a significant impact in China. Huawei is aiming to expand its high-end flagship series, focusing on the Chinese domestic market next year, so Apple “We plan to attack directly”.
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In Q3 2023, Samsung and Apple’s market share slightly declined, while an underdog Chinese phone brand appeared on the top 5 chart. In a recent development, Canalys published market research data for the third quarter, revealing Tanssion as the fifth best-seller globally.
According to the info, Samsung and Apple lead total sales with 20% and 17% market share, yet both have fallen from their 22% and 18% levels in 2022. However, Tanssion, the maker of Tecno, Itel, and Infinix phones, climbed from 6% global market share last year to 9% in 2023, a 50% jump.
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Apart from this, Xiaomi matched last year’s share only by “recovering” from a terrible first half of 2023. At the same time, OPPO has fallen steadily over the past two years, while fellow BBK brand vivo lost the top-5 slot it’s owned for years.
Overall, the global smartphone market underwent a slight drop of 1% in Q3 2023. Bolstered by regional recoveries and new product upgrade demand, the smartphone market recorded a double-digit sequential growth in Q3, ahead of the sales seasons.
Recently, research agency Counterpoint Research published their latest analysis. The report reveals that Samsung continued its leadership in the third quarter of 2023, while Apple remained in the second spot. However, both OEMs faced a decline of 1 percent year over year.
According to CR, slower consumer demand is the main factor in the dwindling sales. The market did see a slight 2 percent growth in Q3 compared to Q2, likely driven by last month’s iPhone 15 series launch. Samsung secured 20 percent market share, while Apple grabbed 16 percent sales.
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The Galaxy A-series was the key driver for the South Korean smartphone maker. Apple came in second with 16 percent of the market while Xiaomi rounded out the top three with its 12 percent share. Oppo (10 percent) and vivo (8 percent) were the remaining brands in the top five charts.
The newly released iPhone 15 series will help Apple score a lead over Samsung in the fourth quarter of the year. The results will arrive by early next year, and it’s expected that the US phone maker could surpass Samsung. Major camera upgrades and USB-C helped Apple register strong sales.