Smart TV: Tizen OS leaves Samsung-exclusivity, global expansion announced

Samsung is one of the leading brands of smart TVs along with smartphones as it offers different sizes of TVs for each price segment. Recently, the Korean tech giant announced its collaboration with leading internal ODM companies, by which non-Samsung smart TV can use Tizen OS.

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This is the first time that Samsung is allowing TV consumers from companies other than its smart TVs to enjoy a premium experience based on Tizen OS. This partnership gives multiple TV brands access to the full world of entertainment offered exclusively on Samsung Smart TVs, while also allowing Tizen to leverage its expanding ecosystem to enhance its offerings.

Major international ODM (Original Development Manufacturing) companies such as Atmaca, HKC, and Tempo can now use Tizen OS in their smart TVs. Tizen OS for other smart TV brands including Bauhn, Linser, Sunny, Vipera, and more will be available with its new TVs this year in Australia, Italy, New Zealand, Spain, Turkey, and the UK.

However, non-Samsung smart TVs that will be powered by TizenOS will follow the announcement of Samsung’s licensing program for the Tizen TV platform at the 2021 Samsung Developer Conference (SDC) to take benefit of TizenOS.

The Tizen OS-powered smart TVs will come with several industry-leading innovative features, content searchable tools, apps, and a modern user interface for the ultimate smart TV experience, in which the main keys are Samsung TV Plus, Univeral Guide, and Voice Assistant Bixby.

According to the Executive Vice President of the Visual Display Business at Samsung Electronics, Yongjae Kim:

“2022 has been a memorable year for Tizen OS as we celebrate its 10th anniversary and the very first Tizen-powered smart TVs available from other brands. Starting with these new Tizen-powered smart TVs, we will continue to expand the licensing program and introduce Tizen OS and its ecosystem to more products and brands around the world.”