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Samsung bringing SmartThings experience space to major stores
Today, Samsung officially announced that it is bringing SmartThings experience space to major stores. With this, the company aims to let customers check out a variety of multi-device experiences in-store.
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SmartThings refers to the device connection experience that complements your own lifestyle, including not only Samsung Electronics products and services but also connecting compatible external devices.
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Samsung has opened SmartThings-specific experience zones in 15 digital plazas and department stores across South Korea. These include Seoul, Gwangju, Daegu, Daejeon, Busan, and Incheon. Simultaneously, designed and enjoyed SmartThings daily life according to the lifestyle.
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Further, to let customers easily explore the SmartThings experience by viewing the experienced guide, the company has also integrated directing zone that displays mobile, TV, and home appliances in connection with 80 stores that have been established.
The Samsung SmartThings Experience Space proposes a convenient lifestyle through multi-device connections across 6 thematic spaces such as home entertainment, home studio, home fitness, home cooking, game room, and pet care.
For example, SamstThings Party Mode. When it’s set in an advanced party room for home entertainment, the electric curtain closes automatically. Additionally, the company’s ‘The Freestyle‘ projects a neon sign on the wall, and music plays from the sound bar to create an atmosphere.
Plus, when the SmartThings Broadcast Mode is turned on, the air purifier and air conditioner are switched to endless mode and the smart light is on while drawing while using a tablet as a sketchbook and a smartphone as a palette.
Moreover, Samsung is also planning to operate a SmartThings application course and ‘#YouMake Zone’ so that customers can design their own experiences.
This will handle various lectures at the Digital Plaza store where the SmartThings experience zone is located and at the department store cultural center. These lectures include How to save energy using SmartThings, How to manage air quality, How to make snacks for pets, Golf lessons using the Galaxy Watch, and more.
For more information, visit Samsung Newsroom.
Samsung’s executive chairman Jay Y. Lee (Lee Jae-yong in Korean) topped the Forbes 2024 Richest Korean list for the first time. On April 17, Forbes revealed that the Samsung boss is the richest in South Korea, with his assets increasing by $3.5 billion, bringing his total net worth to $11.5 billion.
Thanks to a rise in Samsung’s stocks, Samsung’s Lee jumped to the top of the Forbes 2024 Richest Korean list. Notably, the company’s stocks significantly hiked after the revelation that it’s developing high-bandwidth memory chips used in AI computing for NVIDIA.
Forbes 2023 Richest Korean, Kim Byung-ju, slipped to second this year with assets worth $9.7 billion. The third place went to Seo Jung-jin, honorary chairman of Celltrion, with assets of $7.5 billion.
Cho Jung-ho, chairman of Meritz Financial Group, ranked fourth with $6.2 billion, and Chung Mong-koo, honorary chairman of Hyundai Motor Group, was fifth with $4.6 billion.
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Samsung established an AI chip design-dedicated Advanced Processor Lab in Silicon Valley, US. Formerly known as the Advanced Institute of Technology, Samsung’s SAIT is said to have formed the new Lab to strengthen its AI chip R&D in the US.
BusinessKorea reports that the new Samsung Advanced Processor Lab to focus on developing next-gen AI semiconductor design assets in the US. The assets are said to be focused on the RISC-V area, which serves as a foundational design asset for semiconductor chip design.
Samsung’s initiative with RISC-V is interpreted as a move towards technological independence. Therefore, the company is expanding its R&D organization in Silicon Valley, aiming to enhance design capabilities to disrupt the market currently dominated by NVIDIA.
Amid the booming AI era, the market of advanced semiconductors is also expanding. Samsung has completed the development of its Mach-1 AI semiconductor and supplied prototypes to global firms including Korea’s Naver. The company has also started the development of Mach-2.
Under the CHIPS Act, Samsung received huge subsidies to boost investment in the US. It’s worth noting that the Biden govt awarded a 12% subsidy of Samsung’s total investment, which is significantly higher than Intel and TSMC’s subsidy.
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Samsung’s first 3nm Exynos 2500 chip could outpace Snapdragon 8 Gen 4 in power efficiency. Both chipsets will power the next-gen Galaxy flagships, scheduled for an early 2025 launch. Recent input suggests that Exynos is returning as a tough rival to Snapdragon.
The Exynos 2500 will be made on Samsung’s 2nd-gen 3nm process technology. The S24’s Exynos 2400 chipset impressed the industry with significant improvements over its predecessor. The company appears to be leveling up the game next year.
Thanks to the cutting-edge process node, Samsung’s next Exynos could finally surpass its Snapdragon counterpart in power efficiency. The company may utilize its advanced FOWLP in the Exynos 2500 to make it run at higher clock speeds at the same power consumption level.
Qualcomm is facing power efficiency concerns with its recent Snapdragon chips. Due to reduced efficiency, phone makers are forced to bring up to 5000mAh battery. Samsung apparently seized this opportunity to bring back its in-house Exynos back to the contest.
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