Samsung aims to rise foldable phones share to half of flagships by 2025  

Samsung launched the Galaxy Z Fold 4 and Galaxy Z Flip 4 smartphones at the Galaxy Unpacked event on August 10. With these two and the upcoming foldable phones, Samsung wants to grow the foldable phone share to half of its Galaxy S flagships by 2025.

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Korean tech had earlier said that it is trying to make foldables mainstream. It seems that the company is actually serious about these words, so it is working on expanding the foldable smartphone market.

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“We will make every effort to make the year 2022 the first year when we sell more than 10 million foldable phones,” said Roh Tae-moon, head of Samsung Electronics’ mobile experience (MX) business division, at a news conference (via BusinessKorea).

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Galaxy Z Fold 4, Flip 4 will help Samsung grow foldable smartphone share:

Roh said Samsung is planning to increase the foldable smartphone share to 50% of its Galaxy flagship sales in the coming years. He further said the launch of Galaxy Z Fold 4 and Galaxy Z Flip 4 will help Samsung consolidate its leadership position in the global smartphone market.

Therefore, the company has greatly worked on improving the software and hardware of the new foldables. At the same time, it has also frozen the prices of these devices, instead of increasing them, to grab the customers’ interest.

In Korea, the price of the Galaxy Z Fold 4 256GB is set at 1,998,700 won, the same as its predecessor, despite a rise in the won/dollar exchange rate. It could be possible that Samsung could make its foldable flagship phone even more affordable to increase its share in the market.