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Trailer: 2022 is an embracing year for Samsung Unpacked events

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samsung unpacked 2022 teaser

Samsung’s all set to unveil the Galaxy Z Fold 4 and Flip 4 foldables on August 10. Ahead of the event, we saw an editorial post by Dr. TM Roh, a few days back, and now, Stephanie Choi, EVP & Head of Marketing at Mobile eXperience Business discusses how 2022 Samsung Unpacked embraces the next normal through a new trailer.

Before the Covid-19 crisis, the South Korean tech giant held all the Unpacked events in person, which had stopped during nationwide lockdowns in several countries. However, Samsung is combining both online and offline events this year, making 2022 an embracing year for Unpacked events, well, a new trailer released as well.

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Samsung Foldables Teaser

Online and offline events

The official confirmed that Samsung has established new immersive and experiential event spaces for the next Unpacked in the hearts of London’s Piccadilly Circus and New York’s Meatpacking, allowing worldwide consumers to get hands-on and explore the new products in a fun, creative, engaging, and immersive setting.

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The company further revealed that these events will unite Galaxy fans, journalists, partners, and Samsung employees from all over the world and allow them to explore the latest Samsung foldables, wearables, and innovations like never before.

However, the offline event spaces are prepared in just two places, but Samsung said: that “consumers around the world” can get hands-on and explore. It suggests the company might take advantage of metaverse as well in order to expand the new Galaxy experiences to a vast majority.

Official Trailer

Galaxy Unpacked

Watch Unpacked on Samsung Newsroom, Samsung.com and Samsung’s YouTube channel on August 10, 2022, at 9 a.m. EDT (2 p.m. BST/ 10 p.m. KST).

How to watch Samsung Galaxy Unpacked event livestream [August 2022]

 

James is the lead content creator on Sammy Fans and mostly works on Samsung's firmware section. His first phone was the Galaxy S4 and continues to get new S series devices. Most of the time, James tries to learn about new technologies and gadgets but he also sneaks a bit of free time to nearby rivers and nature.

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Google’s Gemini Nano AI deal with Samsung on EU antitrust radar

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EU seemingly investigating if Google’s Gemini AI deal with Samsung violates antitrust law. Regulators of the European Union seeking input from industry to know if Samsung’s Gemini AI deal constitutes anti-competitive conduct.

An EU document seen by Reuters indicates that the Commission wants the opinion of industry officials. The inquiry is about whether Samsung’s Galaxy S24 series with Gemini Nano would limit the pre-installation of rival AI chatbot platforms.

The query also includes whether Gemini Nano limits interoperability with other chatbots and apps on the Galaxy S24 series. Details are also required if there were any cases of failure in signing contracts with phone makers to pre-install AI chatbots.

“EU antitrust regulators are asking industry participants if Google’s multi-year generative artificial intelligence (AI) deal with Samsung hinders rival chatbots on Samsung smartphones.” – Reuters.

Earlier, EU competition authorities hinted at an antitrust investigation into Samsung and Google’s AI deal. The Commission’s Deputy Competition Commissioner asked to “understand the impact of pre-installing Google’s Gemini Nano on Samsung devices.”

The report notes that the executive committee distributed an 8-page questionnaire, with a response required by this week. Samsung and Google may be in trouble if the EU Commission observes any anti-competitive practices.

The Galaxy S24 series is the first to use the Gemini Nano AI model developed by Google. Both companies signed a multi-year partnership to fuel future products with the AI model. The Pixel 8 Pro also came pre-installed with Gemini Nano for on-device AI capabilities.

Samsung also brought Gemini AI to Galaxy Z Flip 6 and Z Fold 6 devices. Google is also preparing to introduce the Pixel 9 series next month, equipped with Gemini Nano. Apple is also in close-door talks with Google to include Gemini in iPhone models.

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Apple iPhone could support Samsung Wallet, Google Wallet in Europe

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Samsung Apple Canalys q4 2023

Apple iPhone users could soon be able to use Samsung Wallet and Google Wallet in Europe. Recently, the EU antitrust regulator revealed that Apple will open up its tap-and-go mobile payments system for third-party payment platforms in Europe.

KoreaTimes reports that the EU accepted Apple’s offer to open the NFC payments system. The iPhone maker agreed in favor of ending the antitrust probe began in 2020. It will expand Apple iPhone users’ choices beyond Apple Pay, such as Samsung Wallet and Google Wallet in Europe.

Apple’s agreement will be valid for a period of 10 years in EU territories. From now on, the US tech giant can no longer use its control over the iPhone ecosystem to keep other mobile wallets out of the market.

As Samsung Wallet looks to expand on the iPhone, Apple Pay is eating its market in its home ground. Following the launch in South Korea, Apple Pay is gradually gaining popularity. The company is expanding its support across categories to be acceptable everywhere.

European Union forced Apple to ditch its lighting port from products. The company replaced its lighting port with a universal USB C-Type port on iPhone models. iMessage is also adopting the RCS messaging standard that is heavily forced by Google.

Apple is also bringing place to third-party app markets on iPhones in Europe. Now with the latest development, iPhone users will be getting the choice to opt for a payment platform other than Apple Pay. It would be interesting to see whether Google or Samsung manage to make a solid entry.

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Gemini AI now functions on your Android’s lockscreen

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Samsung One UI 6.1.1 Galaxy AI

Google has upgraded the Gemini AI app to answer general questions even on your Android phone’s lockscreen. Initially, the company’s new Gemini app was limited to Google Assistant-level commands. Now, if you trigger Gemini on the lock screen, it will respond to some general questions.

The upgraded Gemini AI now allows you to “get answers on lockscreen from Gemini without unlocking your device.” You can now get weather information at a glance with the new Gemini application, but additional actions would require you to unlock the device first.

You can keep your phone locked if your query has been answered properly. If you prefer entering the whole user interface, just unlock the device using fingerprint or PIN. Once unlocked, you will get the keyboard in the popped-up state, offering seamless flow.

The Gemini app added a new “Gemini on lock screen” setting on the main preferences page. Google’s new “Gemini responses on lock screen” toggle completes the already available “Google Assistant on lock screen” option.

Notably, Google is rolling out this update to random users sequentially. You may soon notice the changes as soon as the update reaches your handset. As it’s the first deployment, you may not get responses to some basic queries, but not too long.

Similar to Google Assistant, Gemini was able to control alarms and timers, media (play/pause), and “some phone features,” like volume. As part of the “Utilities” Extension, the US tech giant is further enhancing the user experience through the Gemini app.

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