Samsung partners with more OTT firms to expand HDR10+ content

Samsung announced that it is collaborating with more South Korean OTT companies such as Teabing and Watcha in order to boos the spread of HDR10+ content. Since 2019, the company has been distributing its own HDR10+ content conversion software free of charge.

The HDR10+ content conversion software offered by Samsung is being used by several video content companies such as CJ Olive Networks, Watcha, U5K Imageworks, and Candit Studio. Notably, HDR10+ is an image standard technology led by Samsung, which optimizes the brightness and contrast ratio for each scene.

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According to the information, Teabing has to apply HDR10+ from 2021 and will provide a total of 40 HDR10+ contents, including ‘Seoul Check-in’, ‘The King of Pigs’, ‘Drunk City Girls’, and ‘Ghost’, and the recently aired original contents of Teabing.

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Besides Teabing, Watcha, which has been servicing HDR10+ content since 2020, is applying HDR10+ to over 30 movies and TV programs, including the original series ‘Hanwha Eagles: Clubhouse’.

Moreover, the UHD Blu-ray title of the movie ‘Parasite’ presented by CJ E&M was also released in January of last year after the HDR10+ remastering by PlainArchive and Candit Studio.

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Yong Seok-woo, vice president of Samsung Electronics’ Visual Display Business Division said:

“HDR10+, the video standard technology developed by Samsung Electronics, is steadily being applied to the works of top domestic content providers, We will continue to actively expand partnerships with various companies in the domestic content industry will contribute.”