Google’s Glance to soon brings ads on Samsung lock screen in the US

Backed by Google, Glance gives you important information on your phone even when it is unlocked. The service is reportedly working on bringing ads to Android smartphone lock screens including Samsung Galaxy in the US.

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Glance is a subsidiary of ad tech company InMobi that serves news, media content, as well as games on the Android lock screen. It has partnered with some smartphone vendors, including Samsung, and is currently providing its services to Asian markets.

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According to the information by TechCrunch, Google’s Glance is now planning to launch its lock screen platform on these Android smartphones in the US and it will be released within two months.

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Android Lock Screen Glance US

In Asia, Glance partners directly with smartphone manufacturers. However, rather than the phone makers, the technology aims to collaborate with US carriers as these network providers have a much stronger influence over the mobile market than elsewhere.

The information also reveals that the company is in talks with US carriers and has plans to launch several smartphone models as soon as next month. The US version of Glance will be a premium offering where individuals have a higher propensity to pay for digital services.

What is Glance?

Each time, you visit the lock screen, you see a new wallpaper, that’s the Lock Screen Glance. It is an innovative way for smartphone OEMs to push various ads in form of news links, app download links, and more. However, these features are all about the choice of users.

The constant changing of wallpaper is attractive for some users. But those who keep their favorite photo or wallpaper on the lock screen as their memory might find it annoying can also disable it, it’s not necessary to use.