Business
Samsung to expand 3D NAND capacity to 78% by end of this year
In Q1 2022, the South Korean tech giant Samsung announced the economic results where the company has record tight revenue for the third quarter. And now, the leader of the global NAND flash market Samsung plans to continue to expand the proportion of 3D NAND flash this year.
According to a recent report by Korean Media, Samsung and SK Hynix are expected to increase the ratio of 3D NAND flash (CAPA) by 2-4% this year. Samsung, which has the largest share of the global NAND flash market, began mass production of its first 3D NAND flash in 2013 and has been steadily increasing its share.
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Also, TrendForce reported that the share of 3D products in Samsung’s total NAND flash shipments increased from 74% at the end of 2020 to 76% at the end of 2021. By the end of this year, the ratio is expected to increase to 78 percent.
On the other hand, SK Hynix, which owned 65% of 3D products at the beginning of 2020, grew the proportion to 74% by the end of the same year. At the end of last year, this ratio had increased to 79%. This ratio is expected to increase to 83 percent by the end of this year.
In the meantime, in the fourth quarter of last year, Samsung had the largest share of the NAND flash market in the company with 33.1%. SK Hynix is second with a market share of 19.5%, which also includes Solidigm, which it acquired last year. In third place is Kioxia (19.3%), in fourth place is Western Digital (13.2%) and in fifth place is Micron (10.4%).
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Samsung ranked first in market share in the global smartphone market in Q3, 2023. TrendForce report says that Samsung led the global Q3 smartphone market, recording a market share of 19.5%.
Overall production in the third quarter increased by 11.5% compared to the previous quarter to 60.1 million units. During the same period, Apple’s production increased by 17.9% to 49.5 million, thanks to iPhone 15.
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Third place was taken by Xiaomi (13.9%), followed by Oppo (12.6%) and Transion (8.6%). 6th place is Vivo (8%). Meanwhile, global smartphone production reached 308 million units, a 13% increase compared to the previous quarter and a 6.4% increase from the previous year.
Huawei’s re-entry into the flagship smartphone market targeting Apple has had a significant impact in China. Huawei is aiming to expand its high-end flagship series, focusing on the Chinese domestic market next year, so Apple “We plan to attack directly”.
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In Q3 2023, Samsung and Apple’s market share slightly declined, while an underdog Chinese phone brand appeared on the top 5 chart. In a recent development, Canalys published market research data for the third quarter, revealing Tanssion as the fifth best-seller globally.
According to the info, Samsung and Apple lead total sales with 20% and 17% market share, yet both have fallen from their 22% and 18% levels in 2022. However, Tanssion, the maker of Tecno, Itel, and Infinix phones, climbed from 6% global market share last year to 9% in 2023, a 50% jump.
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Apart from this, Xiaomi matched last year’s share only by “recovering” from a terrible first half of 2023. At the same time, OPPO has fallen steadily over the past two years, while fellow BBK brand vivo lost the top-5 slot it’s owned for years.
Overall, the global smartphone market underwent a slight drop of 1% in Q3 2023. Bolstered by regional recoveries and new product upgrade demand, the smartphone market recorded a double-digit sequential growth in Q3, ahead of the sales seasons.
Recently, research agency Counterpoint Research published their latest analysis. The report reveals that Samsung continued its leadership in the third quarter of 2023, while Apple remained in the second spot. However, both OEMs faced a decline of 1 percent year over year.
According to CR, slower consumer demand is the main factor in the dwindling sales. The market did see a slight 2 percent growth in Q3 compared to Q2, likely driven by last month’s iPhone 15 series launch. Samsung secured 20 percent market share, while Apple grabbed 16 percent sales.
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The Galaxy A-series was the key driver for the South Korean smartphone maker. Apple came in second with 16 percent of the market while Xiaomi rounded out the top three with its 12 percent share. Oppo (10 percent) and vivo (8 percent) were the remaining brands in the top five charts.
The newly released iPhone 15 series will help Apple score a lead over Samsung in the fourth quarter of the year. The results will arrive by early next year, and it’s expected that the US phone maker could surpass Samsung. Major camera upgrades and USB-C helped Apple register strong sales.