Samsung’s market in Asia is at risk as Galaxy smartphone shipments fail to increase

Samsung smartphones are losing market share in key growth markets around the world. If the company fails to increase its share of the growing market with a large number of feature phone users, the global No. 1 smartphone market is expected to take a risk.

Samsung’s smartphone market share in the world’s major smartphone development markets declined last year, according to market research firm Omdia & Industry. The growth market is expected to see an increase in smartphone shipments in the future.

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As per the Omdia divides the global smartphone market into 7 regions. North American and Western European markets, mainly smartphones priced above $601, are sold in the Asian and Oceania, and Eastern European markets, where phones priced between $151 to $600 are located in major markets.

Samsung’s smartphone market in Asia is at risk!

The Chinese market, the Central East, and African markets, and the Central and African markets. There are 7 markets focusing on phones under $150. The two markets, Asia and Oceania and the Middle East and Africa, expect smartphone shipments to grow by more than one million units in 2026 compared to 2019.

While the Chinese market in North America, Western Europe, Eastern Europe, and Central and South America is expected to grow negatively by 2026, it is likely to grow slightly or remain stable.

Smartphone shipments in Asia and Oceania are expected to grow from 394 million units last year to 577 million units by 2026, and smartphone shipments in the Middle East and Africa markets from 176 million units last year to 246 million units by 2026.

In the North American and Western European markets, which are mainly high-end phones, Samsung increased its market share slightly last year. Samsung’s market share, the second largest in North America, rose 1.7 percentage points from 25.3% in 2019 to 27.0% in 2021.