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TSMC facing manpower shortage, Samsung taking counter measures

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A popular news firm reported that TSMC is currently recruiting engineers and technicians to work at the 21st plant which is to be built in Arizona, USA through its recruitment website. Samsung could also face similar difficulties while hiring for its semiconductor foundry in the U.S, and it has been preparing some countermeasures in advance.

Business Post revealed that TSMC in Taiwan is planning to relocate a larger number of professionals that it has hired from Taiwan to the United States in anticipation of taking this counter-forward step to secure the manpower ahead of its large-scale semiconductor foundry plant investment in the United States.

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There is a condition for recruitment that until the end of this year the newly joined technicians and engineers have to work in Taiwan for semiconductor equipment operations and semiconductor quality inspection and management then move to the United States and work for at least two years.

Why does TSMC make it a necessary condition for recruitment?

TSMC is a very popular manufacturer and a Taiwanese job seeker seems to have minded the possibility of experiencing a serious manpower shortage after investing in a US semiconductor plant.

This could be TSMC’s strategy to grab the workers because after doing such a large amount of investment it requires the manpower professionals in thousands, even for its normal operations.

Looking at the present scenario in which despite the rapid development in advanced semiconductor technologies currently experiencing a serious manpower shortage not only in semiconductor industries but the battery, finished vehicles, and IT industries such as software and other components.

Difficulties for Samsung Electronics?

The situation prevails all over the US and Samsung Electronics a month ago announced that it is going to launch a large-scale semiconductor foundry in the US with an investment of about 20 trillion won. This makes Samsung worried about plant operations at the same time, and has also started to take the countermeasures for the same.

Thanks to Samsung Auxilary Semiconductor foundries operating in Austin, Texas, employing more than 3000 skilled professionals. Which seems to be advantageous for Samsung. Like TSMC, Samsung Electronics can also plan to recruit its advanced semiconductor manufacturing manpower from South Korea.

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Samsung leads Q3 smartphone market, Huawei’s entry haunts Apple

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Samsung Galaxy S23 Ultra Z Fold 4 Beige

Samsung ranked first in market share in the global smartphone market in Q3, 2023. TrendForce report says that Samsung led the global Q3 smartphone market, recording a market share of 19.5%.

Overall production in the third quarter increased by 11.5% compared to the previous quarter to 60.1 million units. During the same period, Apple’s production increased by 17.9% to 49.5 million, thanks to iPhone 15.

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Third place was taken by Xiaomi (13.9%), followed by Oppo (12.6%) and Transion (8.6%). 6th place is Vivo (8%). Meanwhile, global smartphone production reached 308 million units, a 13% increase compared to the previous quarter and a 6.4% increase from the previous year.

Huawei’s re-entry into the flagship smartphone market targeting Apple has had a significant impact in China. Huawei is aiming to expand its high-end flagship series, focusing on the Chinese domestic market next year, so Apple “We plan to attack directly”.

Samsung Q3 2023 Smartphone Market TrendForce

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Underdog phone brand jumped 50%, Samsung and Apple lost ground

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Samsung 55th shareholders meeting

In Q3 2023, Samsung and Apple’s market share slightly declined, while an underdog Chinese phone brand appeared on the top 5 chart. In a recent development, Canalys published market research data for the third quarter, revealing Tanssion as the fifth best-seller globally.

According to the info, Samsung and Apple lead total sales with 20% and 17% market share, yet both have fallen from their 22% and 18% levels in 2022. However, Tanssion, the maker of Tecno, Itel, and Infinix phones, climbed from 6% global market share last year to 9% in 2023, a 50% jump.

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Apart from this, Xiaomi matched last year’s share only by “recovering” from a terrible first half of 2023. At the same time, OPPO has fallen steadily over the past two years, while fellow BBK brand vivo lost the top-5 slot it’s owned for years.

Overall, the global smartphone market underwent a slight drop of 1% in Q3 2023. Bolstered by regional recoveries and new product upgrade demand, the smartphone market recorded a double-digit sequential growth in Q3, ahead of the sales seasons.

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Samsung enjoyed 2023’s last victory over Apple?

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Samsung smartphone

Recently, research agency Counterpoint Research published their latest analysis. The report reveals that Samsung continued its leadership in the third quarter of 2023, while Apple remained in the second spot. However, both OEMs faced a decline of 1 percent year over year.

According to CR, slower consumer demand is the main factor in the dwindling sales. The market did see a slight 2 percent growth in Q3 compared to Q2, likely driven by last month’s iPhone 15 series launch. Samsung secured 20 percent market share, while Apple grabbed 16 percent sales.

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The Galaxy A-series was the key driver for the South Korean smartphone maker. Apple came in second with 16 percent of the market while Xiaomi rounded out the top three with its 12 percent share. Oppo (10 percent) and vivo (8 percent) were the remaining brands in the top five charts.

The newly released iPhone 15 series will help Apple score a lead over Samsung in the fourth quarter of the year. The results will arrive by early next year, and it’s expected that the US phone maker could surpass Samsung. Major camera upgrades and USB-C helped Apple register strong sales.

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