Business
Samsung reorganizing COVID rules, appealing return to world transformed
Despite the relative success Samsung and many companies experienced through a year of essential-only travel, business leaders realize the value of face-to-face interaction, and similarly the return to office-based work.
Samsung Electronics said on Monday that it has eased a set of COVID rules for its office in South Korea as the coronavirus infections are steadily declining. These new rules will affect over 110,000 employees in Korea.
The Korean giant said on Monday that Samsung Electronics will not discourage any of its employees from going on business trips at home ground and overseas, holding in-house gatherings or after-work dinners.
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Under the eased rules, up to 299 people will be allowed to gather indoors for the purpose of training and in-house events. There will be 50 percent occupancy or less at the venue and attendees will have to wear masks inside the venue. Regarding the business-related lunches and dinners, up to 10 employees can get together at the single dining.
The travel cases have been reevaluated based on their impact on the bottom line and their environment, as well as how widely they will be replaced by adopted tech platforms.
However, Samsung remains the favorite pick among retail and stock investors. Samsung set a new set of rules that will not force its staff to return to the office. Samsung said it will maintain its partial remote work policy.
Which had encouraged 50 percent of office-based staff to stay at home. I think Samsung is the first Korean tech to form new COVID rules and make the way to return to normalcy.
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Samsung ranked first in market share in the global smartphone market in Q3, 2023. TrendForce report says that Samsung led the global Q3 smartphone market, recording a market share of 19.5%.
Overall production in the third quarter increased by 11.5% compared to the previous quarter to 60.1 million units. During the same period, Apple’s production increased by 17.9% to 49.5 million, thanks to iPhone 15.
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Third place was taken by Xiaomi (13.9%), followed by Oppo (12.6%) and Transion (8.6%). 6th place is Vivo (8%). Meanwhile, global smartphone production reached 308 million units, a 13% increase compared to the previous quarter and a 6.4% increase from the previous year.
Huawei’s re-entry into the flagship smartphone market targeting Apple has had a significant impact in China. Huawei is aiming to expand its high-end flagship series, focusing on the Chinese domestic market next year, so Apple “We plan to attack directly”.
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In Q3 2023, Samsung and Apple’s market share slightly declined, while an underdog Chinese phone brand appeared on the top 5 chart. In a recent development, Canalys published market research data for the third quarter, revealing Tanssion as the fifth best-seller globally.
According to the info, Samsung and Apple lead total sales with 20% and 17% market share, yet both have fallen from their 22% and 18% levels in 2022. However, Tanssion, the maker of Tecno, Itel, and Infinix phones, climbed from 6% global market share last year to 9% in 2023, a 50% jump.
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Apart from this, Xiaomi matched last year’s share only by “recovering” from a terrible first half of 2023. At the same time, OPPO has fallen steadily over the past two years, while fellow BBK brand vivo lost the top-5 slot it’s owned for years.
Overall, the global smartphone market underwent a slight drop of 1% in Q3 2023. Bolstered by regional recoveries and new product upgrade demand, the smartphone market recorded a double-digit sequential growth in Q3, ahead of the sales seasons.
Recently, research agency Counterpoint Research published their latest analysis. The report reveals that Samsung continued its leadership in the third quarter of 2023, while Apple remained in the second spot. However, both OEMs faced a decline of 1 percent year over year.
According to CR, slower consumer demand is the main factor in the dwindling sales. The market did see a slight 2 percent growth in Q3 compared to Q2, likely driven by last month’s iPhone 15 series launch. Samsung secured 20 percent market share, while Apple grabbed 16 percent sales.
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The Galaxy A-series was the key driver for the South Korean smartphone maker. Apple came in second with 16 percent of the market while Xiaomi rounded out the top three with its 12 percent share. Oppo (10 percent) and vivo (8 percent) were the remaining brands in the top five charts.
The newly released iPhone 15 series will help Apple score a lead over Samsung in the fourth quarter of the year. The results will arrive by early next year, and it’s expected that the US phone maker could surpass Samsung. Major camera upgrades and USB-C helped Apple register strong sales.