Samsung just dropped a new ad campaign that’s got everyone talking.

Called the “AI Home Appliance Troika,” it’s all about the latest Samsung latest AI-powered appliances. The campaign’s about making life easier with AI appliances.

It stars South Korea’s beloved trio: figure skater Kim Yuna and actors Jun Ji Hyun and Han Ga In. These three are no strangers to Samsung. Kim Yuna was a brand ambassador from 2009 to 2016, Han Ga In from 2005 to 2012, and Jun Ji Hyun from 2013 to 2015.

The campaign’s teaser clips are pure nostalgia. Each star gets a device playing their old Samsung ads, and fans are losing it online. Each celebrity is tied to a specific product:

• Jun Ji Hyun’s pushing refrigerators
• Han Ga In’s got washing machines,
• Kim Yuna’s showcasing of air conditioners.

Image – koreajoongangdaily

“The AI Home Appliance Troika campaign was designed to show in a relatable way how Samsung’s innovation in home appliances, from the past to the present, continues to make everyday life more convenient,” said Lim Seong-taek, executive vice president of Samsung Electronics’ consumer electronics division.

“We will continue to solidify the equation of ‘AI appliances = Samsung’ through differentiated products and marketing.”

Samsung has officially introduced “The Premiere 5” with touch interaction features in South Korea. The company has also disclosed the product’s pricing, which is KRW 1.99 million in South Korea, approximately $1400.

The new Samsung The Premiere 5 has touch interaction features, suitable for education, business, and home entertainment settings. Key features of The Premiere 5 include Triple Laser technology, Ultra Short Throw capability, Touch-based interaction, and Vision Booster for enhanced visuals.

The features offered in The Premeire 5 turn everyday spaces into immersive content environments. Thanks to the ultra-short-throw capability, the projector can project up to a 100-inch screen from just 43cm distance.

Besides, the projector’s stand brings an infrared camera and laser module. This upgrade unlocks touch-based user interactions for great user experience.

For instance, when mirroring smartphone content onto a table, the table becomes a touchscreen, enhancing engagement for gaming or educational content.

Samsung’s intelligent Vision Booster detects ambient light and adjusts contrast, color, and brightness for crisp visuals. SmartThings integration lets users connect and control various smart devices like lighting, air purifiers, and TVs.

Heon Lee, Vice President of Samsung Electronics’ Visual Display Division, stated, “The Premiere 5 goes beyond content delivery, designed as a lifestyle product for immersive experiences anytime, anywhere. Its touch interaction feature sets a new standard for everyday screen experiences, including home entertainment.”

A Samsung survey found Southeast Asia region’s youth are embracing AI like never before. Nearly 90% of young people in Indonesia, Malaysia, the Philippines, Singapore, and Thailand use AI daily, shaping their lives and futures with this technology

9/10 use AI tools daily for learning (78%), creativity (56%), and staying informed (38%). This reliance on AI reflects its role in helping them thrive in various aspects of life. The survey highlights how youth see AI as a tool for career growth and social good.

The survey included 884 youths aged 13 to 24 from Indonesia, Malaysia, the Philippines, Singapore, and Thailand. Mobile devices are their main gateway, with 60% accessing AI tools through smartphones.

Samsung is leading the charge with Galaxy AI

Thanks to Galaxy AI, Samsung phones come with personalized AI experiences while prioritizing user privacy. Features like Google’s Circle to Search and Math Solver in Samsung Notes enhance learning and productivity.

When asked about what influences their use and perspectives of AI, social media (77%) was ranked as the top encouraging force by SEA youths, followed by technology companies and services (73%), then friends and siblings (57%).

CU Kim, President and CEO of Samsung Southeast Asia and Oceania, emphasized the company’s commitment to empowering youth. “We want to help the next generation reach their full potential through innovative technology,” he said.

Samsung is rolling out its One UI 7 update across Latin America, bringing new Galaxy AI features to select devices. Starting April 24, 2025, users of certain Galaxy smartphones and tablets can access these tools.

The update targets Galaxy S24, Z Fold6, Z Flip6, S24 FE smartphones, and Tab S10 tablets. The One UI 7 rollout will happen gradually, with availability depending on your device model and carrier in Latin America.

Antonio Quintas, Senior VP of Mobile Experience at Samsung Latin America, shared, “This expansion shows our commitment to making innovation accessible. Galaxy AI tools simplify daily tasks, from communication to multimedia editing, for more users.”

One UI 7 update brings several Galaxy AI features designed to make your device smarter and more intuitive. To get these features, update your Galaxy device’s software. Simply go to Settings, then select Software Update.

What’s new in One UI 7

The Now Bar offers quick suggestions, like meeting reminders, on your lock screen. The AI Select feature allows you to pick visual elements on your screen, like an object in a photo, and search for details instantly.

The system Settings now support natural language searches, such as “increase brightness,” for easier navigation. Besides, the AI-powered Audio Eraser removes background noise, like traffic or chatter, from videos.

• One UI 7.0 Stable Update Changelog: What’s new in Samsung’s Android 15 OTA

Samsung users, get ready for Gemini AI on your Wear OS-powered Galaxy Watch. Google CEO Sundar Pichai confirmed that Gemini will be expanding to a range of devices, including tablets, cars, headphones, and watches.

Google has upgraded Android phones with its AI-powered Gemini Assistant. It has replaced the famous Google Assistant on compatible Android devices. Now, Google is looking for segmental expansion for its Gemini chatbot.

Currently, Google Assistant is still available on smartwatches, Android Auto, smart displays, and more. As the official confirmation is here, we can expect Gemini replacing Google Assistant on devices sequentially by the end of the year.

Google CEO Sundar Pichai used the firm’s Q1 2025 earnings call to announce Gemini’s expansion:

“We’re upgrading Google Assistant on mobile devices to Gemini, and later this year we’ll upgrade tablets, cars and devices that connect to your phone, such as headphones and watches” – Google CEO Sundar Pichai.

Gemini for Wear OS just got official confirmation, but clues first appeared on the web earlier this year. Back in January, Android Authority found that Gemini is under development for smartwatches running Wear OS.

The revelation also shed light on a handful of aspects, such as how Gemini would work on smartwatches. Google is expected to tease or drop hints at the functionality on Wear OS at the I/O 2025 event scheduled in May 2025.