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Samsung decides to tailor an AP unique to the Galaxy

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After being embroiled in controversy over the Global Positioning System for Game Optimization Services Samsung Electronics plans to develop its own application processor exclusively for its Galaxy smartphones. This will be a break through and turning moment for Samsung Galaxy smartphones.

According to the sources on the 6th of April 2022, Roh Tae-moon, president of Samsung Electronics, MX business announced at the town hall meeting that it will “make an AP unique to the Galaxy.”

This happened at a town hall meeting, when someone asked, “How will the GOS controversy be resolved?”, and in a reply, this plan was revealed by the president of Samsung Electronics.

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Exynos 2200

What is GOS?

The GOS is a Gaming Optimization service, which refers to the functions of optimization that state to prevent the smartphone from overheating or excessive power consumption when trying high-end games. It’s totally a performance optimization.

In the previous scenario?

Samsung Electronics was criticized for having the function installed as a mandatory feature, which lowered the performance regardless of the user’s will.

“The application processor is pointed out as the background of GOS incident.”

Roh Tae-moon’s remarks are interpreted as an intention to change the mood by making a self-certified AP for their smartphones as Apple did before.

We know Exynos chips produced by Samsung are also supplied to other smartphone manufacturers such as Vivo, with the purpose of strengthening the performance as well as enhancing the brand reliability as a Galaxy-specialized product does.

Looks like Qualcomm and MediaTek could be the two dominant partners but we are interested in knowing who will be the new partner of Samsung Electronics to make Galaxy-specific APs. We also know if Samsung has decided then it’s surely going to make it.

Hey, Camila is here! From the very beginning, I love using Samsung phones like a die-hard fan. Apart from detailing One UI features for readers, I love exploring different apps of the Samsung ecosystem with a cup of tea!

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9 Samsung Galaxy devices will get Circle to Search feature this week

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Samsung devices Circle to search feature

Samsung‘s Galaxy S24 series introduced the Google-powered Circle to Search feature, which is now set to expand to more Galaxy devices with the One UI 6.1 update. The Circle to Search feature expansion has been officially confirmed for more Google Pixel and Samsung Galaxy models.

Google and Alphabet CEO Sundar Pichai announced that Circle to Search will be available on more Pixel and Samsung Galaxy devices this week. He also noted that this feature would allow users to translate text on their screen without switching between applications.

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One UI 6.1 update will bring the Circle to Search feature to nine Samsung devices, including the Galaxy S23, Galaxy S23 FE, Galaxy S23 Plus, Galaxy S23 Ultra, Galaxy Z Flip 5, Galaxy Z Fold 5, Galaxy Tab S9, Galaxy Tab S9 Plus, and Galaxy Tab S9 Ultra.

Following the Pixel 8 and Pixel 7 series, this feature is also now scheduled to be released for the Pixel 6 series, Pixel Fold, and Pixel Tablet starting this week.

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Samsung’s Bespoke AI Combo shines in outdoor ads at Korea’s major landmarks

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Samsung Bespoke AI Combo

Samsung is enhancing its presence with the ‘Bespoke AI Combo’ through outdoor advertisements at major landmarks across Korea. The advertisement highlights the product’s efficiency, showcasing its ability to wash and dry clothes swiftly using AI technology.

Since the 8th of March, the campaign has reached 20 significant locations, leading to outstanding sales of over 1,000 units in just three days and a total of 3,000 units in 12 days.

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The company has showcased the ‘Bespoke AI Combo’ at prominent locations in Korea including Yeouido The Hyundai Seoul, Seoul COEX, Seoul Famille Station, Gangnam Station, Starfield Suwon, Busan Shinsegae Department Store Centum City Branch, and Shinsegae Department Store Daegu Branch.

Samsung is set to expand its marketing efforts for the ‘Bespoke AI Combo’ with a TV advertisement scheduled for the 23rd, complementing its existing outdoor campaign.

Furthermore, this year, Samsung continues to advance its AI home appliance line, introducing products like the Bespoke Jet AI and Bespoke Grande AI, strengthening its position as a leader in AI-powered home appliances.

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Apple faces US DOJ lawsuit over alleged iPhone monopoly

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Apple US DOJ iphone monopoly

The US Department of Justice (DOJ) has filed a lawsuit against tech giant Apple, accusing the company of maintaining an illegal monopoly in the smartphone market. The DOJ accuses Apple of violating the Sherman Antitrust Act.

The suit claims Apple has restricted third-party app growth, limited cloud and game-streaming services, forced continued iPhone purchases for messaging, diminished non-Apple smartwatch functionality, and prevented third-party digital wallet use.

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In a press conference, US Attorney General Merrick Garland highlighted issues such as the App Store’s fee system, degraded third-party accessory experiences, and relies heavily on Messages. The case, backed by 16 state Attorneys General, could have significant implications for Apple’s business practices and the broader tech industry.

The US DOJ said in a release about the suit:

Apple exercises its monopoly power to extract more money from consumers, developers, content creators, artists, publishers, small businesses, and merchants, among others.”

Apple US DOJ iphone monopoly

Apple also responded by defending its innovation and user-focused approach, warning that the lawsuit could hinder its ability to deliver the seamless technology integration users expect. Check the entire response of Apple below.

At Apple, we innovate every day to make technology people love — designing products that work seamlessly together, protect people’s privacy and security, and create a magical experience for our users. This lawsuit threatens who we are and the principles that set Apple products apart in fiercely competitive markets.

If successful, it would hinder our ability to create the kind of technology people expect from Apple — where hardware, software, and services intersect. It would also set a dangerous precedent, empowering the government to take a heavy hand in designing people’s technology. We believe this lawsuit is wrong on the facts and the law, and we will vigorously defend against it.”

VIA

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