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Samsung Display looking at LG as possible supplier for OLED panels
According to a recent report by Korean media, Samsung and LG are in the final stages of negotiating a deal for OLED panels for TVs. Depending on the preparatory work on the production lines, the source predicts that the first panel shipments will begin in September, leading to new TV launches later this year.
Samsung has recently begun accepting pre-orders for its newest QD-OLED TVs in the US, but due to a shortage of panels, heavy marketing activity is not taking place. The world’s largest TV maker left the old OLED TV market almost a decade ago to focus more resources on upgrading LCD TVs with better profits.
Samsung Display has a production capacity of 30,000 OLED TV panels per month, equivalent to an annual production of 1 million units on the popular 55-inch and 65-inch models. Since the yield rate in the early stages is usually low, actual TV production is estimated to be between 500,000 and 600,000 units per year.
Since OLED models make up 15 to 20 percent of the total TV sales of its rivals like LG and Sony, Samsung needs to increase its TV sales by almost 3 million units to reach scale economies. The panel shortage prompted Samsung to seek unprecedented help from LG Display and the two longtime rivals have been negotiating a possible partnership for months.
With negotiations with LG gaining new momentum, Samsung has raised its sales target for OLED TVs this year from nearly 1.5 million to 2 million units. Samsung has returned to the OLED market with strong sales in the premium OLED TV market and a slowdown in sales of its flagship QD-LCD.
Amidst the excessive rumors about their OLED alliance, both Samsung and LG reiterated that they are ready for all the possibilities for a win-win relationship, without elaborating any real plans yet.
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Samsung ranked first in market share in the global smartphone market in Q3, 2023. TrendForce report says that Samsung led the global Q3 smartphone market, recording a market share of 19.5%.
Overall production in the third quarter increased by 11.5% compared to the previous quarter to 60.1 million units. During the same period, Apple’s production increased by 17.9% to 49.5 million, thanks to iPhone 15.
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Third place was taken by Xiaomi (13.9%), followed by Oppo (12.6%) and Transion (8.6%). 6th place is Vivo (8%). Meanwhile, global smartphone production reached 308 million units, a 13% increase compared to the previous quarter and a 6.4% increase from the previous year.
Huawei’s re-entry into the flagship smartphone market targeting Apple has had a significant impact in China. Huawei is aiming to expand its high-end flagship series, focusing on the Chinese domestic market next year, so Apple “We plan to attack directly”.
// Source
In Q3 2023, Samsung and Apple’s market share slightly declined, while an underdog Chinese phone brand appeared on the top 5 chart. In a recent development, Canalys published market research data for the third quarter, revealing Tanssion as the fifth best-seller globally.
According to the info, Samsung and Apple lead total sales with 20% and 17% market share, yet both have fallen from their 22% and 18% levels in 2022. However, Tanssion, the maker of Tecno, Itel, and Infinix phones, climbed from 6% global market share last year to 9% in 2023, a 50% jump.
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Apart from this, Xiaomi matched last year’s share only by “recovering” from a terrible first half of 2023. At the same time, OPPO has fallen steadily over the past two years, while fellow BBK brand vivo lost the top-5 slot it’s owned for years.
Overall, the global smartphone market underwent a slight drop of 1% in Q3 2023. Bolstered by regional recoveries and new product upgrade demand, the smartphone market recorded a double-digit sequential growth in Q3, ahead of the sales seasons.
Recently, research agency Counterpoint Research published their latest analysis. The report reveals that Samsung continued its leadership in the third quarter of 2023, while Apple remained in the second spot. However, both OEMs faced a decline of 1 percent year over year.
According to CR, slower consumer demand is the main factor in the dwindling sales. The market did see a slight 2 percent growth in Q3 compared to Q2, likely driven by last month’s iPhone 15 series launch. Samsung secured 20 percent market share, while Apple grabbed 16 percent sales.
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The Galaxy A-series was the key driver for the South Korean smartphone maker. Apple came in second with 16 percent of the market while Xiaomi rounded out the top three with its 12 percent share. Oppo (10 percent) and vivo (8 percent) were the remaining brands in the top five charts.
The newly released iPhone 15 series will help Apple score a lead over Samsung in the fourth quarter of the year. The results will arrive by early next year, and it’s expected that the US phone maker could surpass Samsung. Major camera upgrades and USB-C helped Apple register strong sales.