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Galaxy S22 Ultra is the best-selling model of Samsung’s latest flagship series

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Samsung One UI 4.1

While the Galaxy S22 Ultra may be the most expensive of Samsung’s latest flagship offers, buyers are still choosing it among the two affordable lineups. The device became Samsung’s best-selling smartphone in wireless carrier stores in February, according to a new report from Wave7 Research.

Talking about the other two devices the Vanilla Galaxy S22 was the second bestseller, the Galaxy S22+ was the third bestseller. Unfortunately, the report does not break down every model. The Galaxy S22 series is selling better than its predecessor.

According to the report, about 69 percent of store representatives surveyed said that Galaxy S22 phones were seeing more demand than the Galaxy S21 trio last year. Samsung has introduced the ultra models of its Galaxy S series flagships in 2020, starting with the Galaxy S20 series.

It launched the Galaxy S20, Galaxy S20+, and Galaxy S20 Ultra and will follow them in 2021 with the Galaxy S21, Galaxy S21+, and Galaxy S21 Ultra. In two years, the base model became a bestseller. And since there have been no note phones since 2020, the Galaxy S22 Ultra is just in time for existing users to upgrade their devices.

As the report suggests, the Vanilla model was a bestseller, those who did not go for the S21 series bought the Galaxy Note 20 in 2020, according to the report. Therefore the Note series has a unique number of fans. Samsung discontinued it in 2021 and is now filling the Galaxy S22 Ultra. The high demand for the Galaxy S22 Ultra has boosted overall sales of the Galaxy S22 series.

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Samsung leads Q3 smartphone market, Huawei’s entry haunts Apple

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Samsung Galaxy S23 Ultra Z Fold 4 Beige

Samsung ranked first in market share in the global smartphone market in Q3, 2023. TrendForce report says that Samsung led the global Q3 smartphone market, recording a market share of 19.5%.

Overall production in the third quarter increased by 11.5% compared to the previous quarter to 60.1 million units. During the same period, Apple’s production increased by 17.9% to 49.5 million, thanks to iPhone 15.

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Third place was taken by Xiaomi (13.9%), followed by Oppo (12.6%) and Transion (8.6%). 6th place is Vivo (8%). Meanwhile, global smartphone production reached 308 million units, a 13% increase compared to the previous quarter and a 6.4% increase from the previous year.

Huawei’s re-entry into the flagship smartphone market targeting Apple has had a significant impact in China. Huawei is aiming to expand its high-end flagship series, focusing on the Chinese domestic market next year, so Apple “We plan to attack directly”.

Samsung Q3 2023 Smartphone Market TrendForce

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Underdog phone brand jumped 50%, Samsung and Apple lost ground

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Samsung 55th shareholders meeting

In Q3 2023, Samsung and Apple’s market share slightly declined, while an underdog Chinese phone brand appeared on the top 5 chart. In a recent development, Canalys published market research data for the third quarter, revealing Tanssion as the fifth best-seller globally.

According to the info, Samsung and Apple lead total sales with 20% and 17% market share, yet both have fallen from their 22% and 18% levels in 2022. However, Tanssion, the maker of Tecno, Itel, and Infinix phones, climbed from 6% global market share last year to 9% in 2023, a 50% jump.

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Apart from this, Xiaomi matched last year’s share only by “recovering” from a terrible first half of 2023. At the same time, OPPO has fallen steadily over the past two years, while fellow BBK brand vivo lost the top-5 slot it’s owned for years.

Overall, the global smartphone market underwent a slight drop of 1% in Q3 2023. Bolstered by regional recoveries and new product upgrade demand, the smartphone market recorded a double-digit sequential growth in Q3, ahead of the sales seasons.

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Samsung enjoyed 2023’s last victory over Apple?

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Recently, research agency Counterpoint Research published their latest analysis. The report reveals that Samsung continued its leadership in the third quarter of 2023, while Apple remained in the second spot. However, both OEMs faced a decline of 1 percent year over year.

According to CR, slower consumer demand is the main factor in the dwindling sales. The market did see a slight 2 percent growth in Q3 compared to Q2, likely driven by last month’s iPhone 15 series launch. Samsung secured 20 percent market share, while Apple grabbed 16 percent sales.

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The Galaxy A-series was the key driver for the South Korean smartphone maker. Apple came in second with 16 percent of the market while Xiaomi rounded out the top three with its 12 percent share. Oppo (10 percent) and vivo (8 percent) were the remaining brands in the top five charts.

The newly released iPhone 15 series will help Apple score a lead over Samsung in the fourth quarter of the year. The results will arrive by early next year, and it’s expected that the US phone maker could surpass Samsung. Major camera upgrades and USB-C helped Apple register strong sales.

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