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Apple beaten Samsung in smartphone sales figures last year
Apple has overtaken Samsung Electronics in terms of smartphone sales in 2021, as reported by Korean media. This is quite shocking as Samsung is famous in the global market for its smartphone shipments, which has ranked second to Apple in terms of sales figures in 2021.
A market research firm reported that the overall sales of smartphones have been increased by 7 percent worldwide in 2021 to 448 billion US dollars. The number has increased despite disruptions in the supply chain due to COVID-19 and a shortage of spare parts.
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Users are attracted by 5G smartphones, causing heavy demand and retail prices of smartphones have risen as spare parts prices have risen. Apple’s smartphone sales grew by 35 percent to $ 196 billion. Its market share in terms of sales revenue increased from 35.8 percent in 2019 and 38.2 percent in 2020 to 43.8 percent. High demand for Apple iPhone 12 and 13.
According to Counterpoint Research, Apple’s ASP smartphone 5G service has increased by 14 percent. The major was the Apple smartphone sale is high are including India, Thailand, Vietnam, and Brazil.
Samsung smartphone sales grew by 11 percent annually to $ 72 billion. Its market share based on sales revenue was 16.1 percentage points. Samsung’s ASP average rose 5 percent year-on-year to $ 263, driven by strong sales of the Galaxy Z series.
At the same time, in 2021 global smartphone shipments increased by 4 percent to 1,391 billion units. Samsung Electronics held the number one spot by sending 270 million copies, 6 percent more. Apple shipped 237.9 million copies, up 17 percent over the same period.
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Samsung ranked first in market share in the global smartphone market in Q3, 2023. TrendForce report says that Samsung led the global Q3 smartphone market, recording a market share of 19.5%.
Overall production in the third quarter increased by 11.5% compared to the previous quarter to 60.1 million units. During the same period, Apple’s production increased by 17.9% to 49.5 million, thanks to iPhone 15.
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Third place was taken by Xiaomi (13.9%), followed by Oppo (12.6%) and Transion (8.6%). 6th place is Vivo (8%). Meanwhile, global smartphone production reached 308 million units, a 13% increase compared to the previous quarter and a 6.4% increase from the previous year.
Huawei’s re-entry into the flagship smartphone market targeting Apple has had a significant impact in China. Huawei is aiming to expand its high-end flagship series, focusing on the Chinese domestic market next year, so Apple “We plan to attack directly”.
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In Q3 2023, Samsung and Apple’s market share slightly declined, while an underdog Chinese phone brand appeared on the top 5 chart. In a recent development, Canalys published market research data for the third quarter, revealing Tanssion as the fifth best-seller globally.
According to the info, Samsung and Apple lead total sales with 20% and 17% market share, yet both have fallen from their 22% and 18% levels in 2022. However, Tanssion, the maker of Tecno, Itel, and Infinix phones, climbed from 6% global market share last year to 9% in 2023, a 50% jump.
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Apart from this, Xiaomi matched last year’s share only by “recovering” from a terrible first half of 2023. At the same time, OPPO has fallen steadily over the past two years, while fellow BBK brand vivo lost the top-5 slot it’s owned for years.
Overall, the global smartphone market underwent a slight drop of 1% in Q3 2023. Bolstered by regional recoveries and new product upgrade demand, the smartphone market recorded a double-digit sequential growth in Q3, ahead of the sales seasons.
Recently, research agency Counterpoint Research published their latest analysis. The report reveals that Samsung continued its leadership in the third quarter of 2023, while Apple remained in the second spot. However, both OEMs faced a decline of 1 percent year over year.
According to CR, slower consumer demand is the main factor in the dwindling sales. The market did see a slight 2 percent growth in Q3 compared to Q2, likely driven by last month’s iPhone 15 series launch. Samsung secured 20 percent market share, while Apple grabbed 16 percent sales.
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The Galaxy A-series was the key driver for the South Korean smartphone maker. Apple came in second with 16 percent of the market while Xiaomi rounded out the top three with its 12 percent share. Oppo (10 percent) and vivo (8 percent) were the remaining brands in the top five charts.
The newly released iPhone 15 series will help Apple score a lead over Samsung in the fourth quarter of the year. The results will arrive by early next year, and it’s expected that the US phone maker could surpass Samsung. Major camera upgrades and USB-C helped Apple register strong sales.