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Samsung remained 2nd largest global smartphone brand in Q4 2021: Report

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According to recent research from Counterpoint, the global smartphone market revenue crossed $448 billion in 2021. Despite the challenges in the global chip crisis that have affected many industries, the global smartphone market is expected to grow by 7% in 2021 compared to the year 2020.

As per the report, Samsung’s smartphone revenue grew 11% YoY to reach $72 billion in 2021, compared to $64 billion in 2020. Its ASP rose 5% in 2021 to $263. Samsung has been able to increase its global market share in the mid and premium segments with its launch of the Galaxy S flagship series and increase in the share of 5G phones

Adding to this, Samsung launched two foldable smartphones – the Samsung Galaxy Z Fold 3 5G and the Z Flip 3, which also boosted overall revenue. Samsung shipped three times more foldable devices in 2021 than in 2020.

Global smartphone market 2021

Apple’s iPhone revenue grows 35% in 2021 to $ 196 billion. It captured 44% of total global smartphone revenue in 2021. High demand for the 5G-enabled iPhone 12 and 13 series helped Apple to record a 14% increase in its total ASP, which reached $ 825 in 2021.

Combined with OPPO and OnePlus figures, the company reported 47% annual revenue growth of $37 billion. Devices such as the Reno 6 Series, Find X3 and OnePlus 9 contributed to the increase in device shipments in the $400- $599 and $600- $799 price ranges.

Samsung Global smartphone market 2021

On the other hand, the Chinese OEM Xiaomi achieved 49% annual revenue growth ($36 billion) in 2021. India continues to be one of Xiaomi’s largest markets, contributing to the growth of shipments of high-end and mid-tier phones in the region. Vivo’s ASP grew 19% to $ 259 in 2021, while manufacturers’ revenue increased 43% to $ 34 billion.

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Samsung leads Q3 smartphone market, Huawei’s entry haunts Apple

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Samsung Galaxy S23 Ultra Z Fold 4 Beige

Samsung ranked first in market share in the global smartphone market in Q3, 2023. TrendForce report says that Samsung led the global Q3 smartphone market, recording a market share of 19.5%.

Overall production in the third quarter increased by 11.5% compared to the previous quarter to 60.1 million units. During the same period, Apple’s production increased by 17.9% to 49.5 million, thanks to iPhone 15.

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Third place was taken by Xiaomi (13.9%), followed by Oppo (12.6%) and Transion (8.6%). 6th place is Vivo (8%). Meanwhile, global smartphone production reached 308 million units, a 13% increase compared to the previous quarter and a 6.4% increase from the previous year.

Huawei’s re-entry into the flagship smartphone market targeting Apple has had a significant impact in China. Huawei is aiming to expand its high-end flagship series, focusing on the Chinese domestic market next year, so Apple “We plan to attack directly”.

Samsung Q3 2023 Smartphone Market TrendForce

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Underdog phone brand jumped 50%, Samsung and Apple lost ground

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Samsung 55th shareholders meeting

In Q3 2023, Samsung and Apple’s market share slightly declined, while an underdog Chinese phone brand appeared on the top 5 chart. In a recent development, Canalys published market research data for the third quarter, revealing Tanssion as the fifth best-seller globally.

According to the info, Samsung and Apple lead total sales with 20% and 17% market share, yet both have fallen from their 22% and 18% levels in 2022. However, Tanssion, the maker of Tecno, Itel, and Infinix phones, climbed from 6% global market share last year to 9% in 2023, a 50% jump.

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Apart from this, Xiaomi matched last year’s share only by “recovering” from a terrible first half of 2023. At the same time, OPPO has fallen steadily over the past two years, while fellow BBK brand vivo lost the top-5 slot it’s owned for years.

Overall, the global smartphone market underwent a slight drop of 1% in Q3 2023. Bolstered by regional recoveries and new product upgrade demand, the smartphone market recorded a double-digit sequential growth in Q3, ahead of the sales seasons.

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Samsung enjoyed 2023’s last victory over Apple?

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Samsung smartphone

Recently, research agency Counterpoint Research published their latest analysis. The report reveals that Samsung continued its leadership in the third quarter of 2023, while Apple remained in the second spot. However, both OEMs faced a decline of 1 percent year over year.

According to CR, slower consumer demand is the main factor in the dwindling sales. The market did see a slight 2 percent growth in Q3 compared to Q2, likely driven by last month’s iPhone 15 series launch. Samsung secured 20 percent market share, while Apple grabbed 16 percent sales.

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The Galaxy A-series was the key driver for the South Korean smartphone maker. Apple came in second with 16 percent of the market while Xiaomi rounded out the top three with its 12 percent share. Oppo (10 percent) and vivo (8 percent) were the remaining brands in the top five charts.

The newly released iPhone 15 series will help Apple score a lead over Samsung in the fourth quarter of the year. The results will arrive by early next year, and it’s expected that the US phone maker could surpass Samsung. Major camera upgrades and USB-C helped Apple register strong sales.

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