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Samsung 837X launched to provide new metaverse experiences in America
Samsung Electronics America has launched a new tore dubbed the Samsung 837X on Decentraland. It is a virtual reality platform powered by the Ethereum blockchain that allows users to create, experience, and monetize content and applications.
Samsung 837X is modeled on the physical Samsung 837 flagship location in New York City. As per the information, it brings users spirit as an experiential playground to discover the amazing possibilities when technology and culture clash.
But how can people get involved? The company takes visitors through three experiences, which are as follows.
Connectivity Theater:
Fans will delight in a digital adventure through Connectivity Theater where the company’s news from the CES stage is showcased. This theatre also allows guests to learn more about the powerful experiences that come from seamless connectivity and customized solutions powered by Samsung technology.
Sustainability Forest:
Samsung has recently been involved in managing the plantation of two million threes by the first quarter of this year. The Sustainability Forest is a spectacular portal where guests can embark on a journey through millions of trees – and even have a mythic encounter.
Customization Stage:
This is the last stage with a defined metaverse mixed celebration to mark the emergence of Samsung 837x on the Decentraland. Hosted by DJ Gamma Vibes, there will be a live dance party at the New York-based physical location of Samsung 837x.
The 837X NFT badge holders can enter into a raffle to win one of three limited-supply wearable collections from Epic to Mythic levels for their Decentraland avatar to the sport. Winners will be announced at 8:37 PM ET on January 7, 2022, to kick off the memorable metaverse performance.
Michelle Crossan-Matos, Senior Vice President of Corporate Marketing and Communications at Samsung Electronics America said, “The metaverse empowers us to transcend physical and spatial limits to create unique virtual experiences that could not happen otherwise. Innovation is in our DNA, and we can’t wait for you all to experience this burgeoning virtual world.”
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Samsung’s executive chairman Jay Y. Lee (Lee Jae-yong in Korean) topped the Forbes 2024 Richest Korean list for the first time. On April 17, Forbes revealed that the Samsung boss is the richest in South Korea, with his assets increasing by $3.5 billion, bringing his total net worth to $11.5 billion.
Thanks to a rise in Samsung’s stocks, Samsung’s Lee jumped to the top of the Forbes 2024 Richest Korean list. Notably, the company’s stocks significantly hiked after the revelation that it’s developing high-bandwidth memory chips used in AI computing for NVIDIA.
Forbes 2023 Richest Korean, Kim Byung-ju, slipped to second this year with assets worth $9.7 billion. The third place went to Seo Jung-jin, honorary chairman of Celltrion, with assets of $7.5 billion.
Cho Jung-ho, chairman of Meritz Financial Group, ranked fourth with $6.2 billion, and Chung Mong-koo, honorary chairman of Hyundai Motor Group, was fifth with $4.6 billion.
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Samsung established an AI chip design-dedicated Advanced Processor Lab in Silicon Valley, US. Formerly known as the Advanced Institute of Technology, Samsung’s SAIT is said to have formed the new Lab to strengthen its AI chip R&D in the US.
BusinessKorea reports that the new Samsung Advanced Processor Lab to focus on developing next-gen AI semiconductor design assets in the US. The assets are said to be focused on the RISC-V area, which serves as a foundational design asset for semiconductor chip design.
Samsung’s initiative with RISC-V is interpreted as a move towards technological independence. Therefore, the company is expanding its R&D organization in Silicon Valley, aiming to enhance design capabilities to disrupt the market currently dominated by NVIDIA.
Amid the booming AI era, the market of advanced semiconductors is also expanding. Samsung has completed the development of its Mach-1 AI semiconductor and supplied prototypes to global firms including Korea’s Naver. The company has also started the development of Mach-2.
Under the CHIPS Act, Samsung received huge subsidies to boost investment in the US. It’s worth noting that the Biden govt awarded a 12% subsidy of Samsung’s total investment, which is significantly higher than Intel and TSMC’s subsidy.
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Samsung’s first 3nm Exynos 2500 chip could outpace Snapdragon 8 Gen 4 in power efficiency. Both chipsets will power the next-gen Galaxy flagships, scheduled for an early 2025 launch. Recent input suggests that Exynos is returning as a tough rival to Snapdragon.
The Exynos 2500 will be made on Samsung’s 2nd-gen 3nm process technology. The S24’s Exynos 2400 chipset impressed the industry with significant improvements over its predecessor. The company appears to be leveling up the game next year.
Thanks to the cutting-edge process node, Samsung’s next Exynos could finally surpass its Snapdragon counterpart in power efficiency. The company may utilize its advanced FOWLP in the Exynos 2500 to make it run at higher clock speeds at the same power consumption level.
Qualcomm is facing power efficiency concerns with its recent Snapdragon chips. Due to reduced efficiency, phone makers are forced to bring up to 5000mAh battery. Samsung apparently seized this opportunity to bring back its in-house Exynos back to the contest.
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