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Samsung sets ‘Tiger’ strategy to narrow its gap with Apple in America!

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Samsung

A recent report of KoreaHerald reveals that Samsung has set out its own “Tiger” strategy in order to pursue an even aggressive push in the North American market as well as narrow its gap with Apple in the smartphone market.

Recently, at the CES electronics show in Las Vegas, around 40 Samsung executives gathered at a meeting in the US city to discuss this year‘s smartphone strategy with the acronym “Tiger.”

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As per the report, the word TIGER stands for: “True No. 1 in all product categories,” “Improve flagship market share,” narrow the “Gap between Apple,” “Expanding” the presence of products such as wireless earphones, and the firm’s determination to achieve a “Record year” by reaching its targets.

Samsung

Samsung Electronics’s vice chairman Han Jong-hee, Mobile Experience a.k.a. MX division head Roh Tae-moon and chief of operations of Samsung’s end products division Park Hark-kyu attended the closed-door meeting. After a Year’s address from Han, Roh layed out details for his mobile experience vision.

Here’s what Roh Tae-moon said:

“Our MX vision is to shift from a smartphone vendor to an intelligent device company. We will not be a tech brand, but a brand beloved by young generations, providing innovative experience.”

Showing a video clip containing constant roaring sounds of a tiger, the executive urged a concerted effort to achieve No. 1 in all product categories as well as increasing the market share of premium products over $600, induce users to convert to Galaxy smartphones.

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James is the lead content creator on Sammy Fans and mostly works on Samsung's firmware section. His first phone was the Samsung Galaxy S4 and continue to get new S series devices. Most of the time, James tries to learn about new technologies and gadgets but he also sneaks a bit of free time to nearby rivers and nature.

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Samsung opens first Bespoke Home flagship store in Mexico

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Samsung Bespoke Home flagship store

Samsung has opened its first Bespoke Home flagship store in Mexico City in Latin America. The stop is located at Centro Comercial Perisur, which is a large shopping mall visited by around 2 million people every month.

Samsung Bespoke Home flagship store offers a variety of Bespoke products including refrigerators, dishwashers, microwave ovens, washers, dryers, cleaners, and others in one place. Now customers will not have to go to different shops to purchase different home appliances.

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This shop also includes Home life services through the SmartThings integration, as well as a special panel in collaboration with local well-known artists such as Juan Latapi and El Cha.

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Samsung Bespoke Home flagship store

Furthermore, Samsung invited local media, influencers, and interior designers on October 3, 2022, to spread the launch information of its Bespoke flagship store and get more reach to the people in Mexico City.

So far, the Korean company has launched Bespoke dishwashers and refrigerators but now it is planning to further expand its bespoke ecosystem with the launch of microwaves, gas ovens, and cleaners this October to open the era of custom appliances in Mexico.

Samsung Bespoke Home flagship store

Noh Kyung-Rae, general manager of CE Division at Samsung Electronics Mexico, said, “Samsung Electronics Bispock Appliances has received a good response from Mexican consumers for its colorful colors and features that reflect lifestyle. We will continue our efforts to convey the value of Bispock Home at various consumer touchpoints, including the flagship store that we have opened this time.”

Source – Samsung Newsroom

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Samsung Galaxy A23 is now available in Malaysia: Check price, specs, offers 

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Samsung Galaxy A23 Malaysia

Samsung has now unveiled the low-cost Galaxy A23 5G smartphones in Malaysia. The device comes with some excellent features including a 120Hz display, a 50MP OIS camera, a 5000mAh battery with 25W fast charge support, and more.

Samsung Galaxy A23 5G is now public to purchase in Malaysia. It is available in three snappy colors – Light Blue, Orange, and Black and you can buy them from Samsung Online Store.

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Price and Offers:

The company is selling the Galaxy A23 smartphone at Recommended Retail Price (RRP) of RM 1,399 (~$300). Meanwhile, if you purchase this smartphone before October 31, you will get a discount of RM 300 (~$65) so the phone can be yours at just RM 1,099 (~$236).

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Samsung Galaxy A23 Malaysia

Specifications:

The Galaxy A23 phone sports a 6.6-inch Full HD+ display with a V-shaped notch for the selfie camera. It supports a 120Hz refresh rate for smoother scrolling. It is powered by a Snapdragon 695 processor that is paired with 8GB of RAM and 128GB of internal storage that you can further expand to 1TB via MicroSD.

Furthermore, the device features a 50MP OIS main camera along with an Ultra-Wide 5MP and Depth 2MP camera and an 8MP Selfie Camera. Where the 50MP OIS main camera lets you capture the finest details of far-away objects.

Samsung Galaxy A23 5G

Moreover, the Galaxy A23 5G holds a large 5000mAh battery so you can enjoy your phone for longer and focus on what’s important to you. At the same time, the battery supports up to 25W super fast charging.

While considering the software, it comes pre-installed with Android 12-based One UI 4.1 software, which let you customize your phone as you please. In addition to these, the device supports Samsung Knox Security with Private Share to help you protect your data.

Besides these, the smartphone seamlessly with other Galaxy devices including the newly launched Galaxy Watch 5 series and Galaxy Buds 2 Pro for the full connected Galaxy ecosystem experience.

For more information, visit Samsung Newsroom.

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Samsung starts cost-saving broken ‘LCD glass’ replacement program for Galaxy S and Note phones in Canada

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Samsung Canada LCD Glass Repair Program

On October 5, Samsung officially launched the LCD Glass Panel Replacement Program in Canada. This program is a new repair service that serves as a more environmentally conscious option for replacing LCD screens on select Galaxy devices.

Through the LCD Glass Panel Replacement Program, Samsung Canada gives yet another commitment to improving sustainability across all of its operations, products, and services to offer customers a cost-effective option for screen repair service.

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Samsung’s LCD Glass Panel Replacement Program provides consumers with high-quality repair service, which will replace a damaged LCD glass on their (qualified) Galaxy smartphone instead of having to replace the complete LCD module.

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Meanwhile, it’s important to mention that the service is available for specific models that are activated in Canada. In order to qualify for screen glass repair, the device cannot have:

  1. A damaged frame or swelling of the battery
  2. Any other hardware failures (detected during the triage process)
  3. Eligible devices – Galaxy S and Galaxy Note

In case your damaged Galaxy device doesn’t qualify for screen glass repair, Samsung’s authorized service center will contact you and share alternative solutions to get the device repaired. This event ensures minimizing the environmental impact of completing repairs by using fewer parts.

Samsung Canada LCD Glass Repair Program

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