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Samsung shipped 4 times more foldable devices in 2021 compared to last year

When Samsung Electronics unveiled the first prototype of the Flexible Display in 2011, users realized that they were looking at the future of the mobile industry. Now, a decade later, Samsung shipped 4 times more foldable devices in 2021 than in 2020, more than three times the market growth expected by analysts.
Consumer excitement for Samsung Foldable is an example of the success of the Galaxy Z series. In the first month of launch, the Galaxy Z Fold 3 and Z Flip 3 surpassed the total cumulative sales of Samsung foldable devices in 2020.
As foldable smartphone shipments are projected to increase tenfold by 2023, let’s take a look at the key moments, outstanding innovations and key partnerships that helped make foldable devices the next big thing.
Bringing Foldables to Consumers Around the World
After a decade of progress and three generations of innovation, the Galaxy Z Fold 3 and Z Flip 3 offer better durability and a better user experience for the foldable. They not only set a new standard in the industry but also refresh consumer interest in smartphones in general.
Innovations Behind the Technology
Samsung’s dedication to creating new foldable innovations has achieved another major milestone with the release of the Galaxy Z Fold 3 and Z Flip 3 in 2021 the first foldable to receive an IPX8 water resistance rating
But the features that set Samsung foldable apart are not hidden beneath the surface. With application continuity responsive UI that provides a seamless transition between folded and unfolded modes and features like multi-active windows and flex modes, Samsung foldables have created new ways for us to work, play and express. Methods are open.
Driving Consumer Demand for Foldable Devices
This unprecedented push in innovation has led to the growing demand for foldable devices, bringing more customers to the Galaxy family than ever before. Compared to the Galaxy Note 20, Samsung saw a 150 percent increase in users switching smartphone brands for the Galaxy Z Flip 3 and a 140 percent increase over the Galaxy S21.
A simple explanation for this huge growth is that both the Galaxy Z series devices offer different features that appeal to specific customer groups like no other smartphone in the past.
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US and China tariff deal is a good sign for Apple

The US and China have announced a halt in fiery tariff imposition and marked a mutual deal to bring down import duty in both countries, which could be a big relief for Apple.
This trade deal comes after talks between two giant economies in Geneva. According to the joint statement, the US will reduce tariffs on Chinese goods to 30 percent from 145 percent and China will do the same by reducing import duties on US products to 10 percent from 125 percent.
China stands as a production hub for Apple, products, including the iPhone, comes out of the Chinese factories and goes around the globe. In April, US President Donald Trump announced a sliding tariff on China, which escalated the trade war. The two sides began announcing new tariff rates on each other, increasing upto 145% from the US side.
Earlier this month, Apple CEO, Tim Cook, said that the US bound iPhone production will shift to India due to the high import rate on Chinese goods. The company also projected $900 million loss in costs in the current quarter.
“We do expect the majority of iPhones sold in the US will have India as their country of origin” said Cook a week ago.
Eventually, this US-China tariff deal is likely to bring calm in Apple’s corner and will allow the company to think back on its production shift decision.
News
Samsung showcases Vision AI at Times Square, Piccadilly, Shanghai

The latest Samsung Smart TVs are equipped with Vision AI technology. As part of marking the unveiling, Samsung is displaying Vision AI TV tech at major global landmarks such as Times Square, Piccadilly, Shanghai, and Seoul.
Samsung today revealed its Vision AI TV tech promotion is running at Times Square in New York, US, Piccadilly Circus in London, UK, Hongyi International Plaza in Shanghai, China, along with Shinsegae Department Store in Seoul.
Notably, Samsung’s Vision AI ads highlight its TV’s AI features, such as the Click to Search, Universal Gestures, Live Translate, and AI Upscaling. These aspects showcase the diverse viewing experiences Samsung AI TVs offer.
Samsung also revealed that its Vision AI campaign will continue to run till the year-end.
With the Vision AI campaign at key landmarks, the South Korean tech giant is solidifying its position as the leader in AI TVs. The company often runs such large-scale advertisements to promote its technological advancements.
Samsung highlights that its Vision AI represents the goal of AI TV technology as part of acting as a companion, which makes daily life easier and more convenient for users. Learn more about Vision AI in our coverage archive here.

Samsung Vision AI ad in Times Square, New York, USA
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Samsung Galaxy S25 Edge locked in by major US carrier

Samsung is set to unveil the Galaxy S25 Edge in the US tonight. Major US carrier, AT&T, has also teased the availability of the upcoming Samsung Galaxy S25 Edge.
AT&T quoted Samsung Mobile US’s post of the Galaxy S25 Edge teaser. It’s nothing but an official confirmation that the slim Galaxy device will be hitting AT&T store shelves.
The carrier’s “See You 5/12” also indicates that the pre-order should start today. However, the official release/sales are expected later this month, if previous revelations are accurate.
Apart from AT&T, other US cellular networks, including Verizon and T-Mobile, have not yet confirmed or teased the availability of the Galaxy S25 Edge.
The weight is almost over. See you 5/12. https://t.co/gqpmHi7Rgl
— AT&T (@ATT) May 9, 2025
Galaxy S25 Edge is said to be just 5.85mm thick, the sleekest Galaxy ever. The company has also drastically reduced the weight, as it’s expected to be roughly 160 grams.
The slimness is coming in favor of two major aspects: a smaller battery and a lack of Telephoto. The phone features a 3900mAh battery, and there’s no dedicated zoom camera like the other three.
However, you don’t need to worry about performance and durability. The device is toughened by exclusive Gorilla Glass Ceramic 2 and packs the Snapdragon 8 Elite for Galaxy under the hood.
As far as the pricing is concerned, the Galaxy S25 Edge would cost between the S25 Plus and Ultra. In the US, the phone could come with a starting price tag of nearly $1100 to $1150.
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Samsung boosts Galaxy S25 May 2025 production amid US tariff uncertainty

Samsung has raised the Galaxy S25 series production target for May 2025 amid US tariff uncertainties, TheElec reports.
According to the info, Samsung has ramped up this month’s Galaxy S25 series production target by 800,000 units; the decision comes ahead of the potential US tariffs to be imposed on imports to the United States.
The report suggests that the May production plan for the flagship Galaxy S25 series includes 1.3 million units of the standard model, 500,000 units of the Plus, and 1.5 million units of the Ultra, totaling 3.3 million units.
That said, the Korean tech giant has increased its production target by up to 1 million units over the March forecast, plus 800,000 units more than the early-to-mid-April forecast (2.5 million), with the Ultra model seeing the biggest hike.
The company has sold around 30 million Galaxy devices in the US last year. Galaxy S flagships are cash cows for Samsung in the US, over Galaxy A phones. This way, Samsung could safeguard these units from the potential US tariffs.
While the production has been hiked for May, it has been reduced for June and July. The launch of Galaxy S25 Edge is also considered a reason, which is coming next week, ahead of the new foldables in early July this year.
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Samsung Galaxy S25’s May 2025 Seamless Update yet to release in Europe

Earlier this month, Samsung started rolling out the May 2025 security update to the Galaxy S25 series, but it’s yet to release in Europe. Carrier-locked and unlocked models have received the firmware in the US over the past 7 days.
Samsung Galaxy S25 series users in Europe are waiting for the May 2025 security update. Earlier, it was rumored that the May release would be a significant one for the smartphones, but the company has postponed it to next month.
The May 2025 update focuses on system security improvements. The next firmware is expected to bring stability enhancements, camera UI tweaks, and a performance boost. The photography and videography functions will also elevate.
Users of the S25 series have started getting the May update in the US (carrier-locked and unlocked), Canada, and India. More markets are gradually joining the rollout pace, but such expansion hasn’t been recorded in Europe.

Image – Samsung
The Galaxy S25 series was launched with Android 15-based One UI 7. The new OS introduces smooth animations, a modern user interface, unified UI components, shapes, and dynamic colors, however, there’s room for improvement.
Apart from security enhancements, the Galaxy S25 series requires functional refinements. The software is all fine, but it lags behind the Galaxy S24’s One UI 7 update, which was rigorously tested by millions for over 4 months.
Samsung will improve the One UI on the Galaxy S25 series with incremental updates. The expansion would soon take place in Europe, opening up yet another opportunity for you to experience the Seamless Update solution.
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