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Samsung launches new Experience Store in Westfield Parramatta, Australia

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Samsung Experience Store Australia

Samsung Australia has announced the launch of its new Samsung Experience Store on November 26, 2021, at Westfield Parmarta, bringing a fantastic new experience to Sydney’s Western Hub.

The Experience Store offers visitors a preview of Samsung’s latest products, available in 150 square meters ranging from smartphones to smartwatches. It also has a dedicated customer service area where customers can get face-to-face assistance with their devices.

Earlier to the launch, Samsung had asked retail buyers to view the “Expand Your World” QR Code Wall Installation at its new store location in Parramatta Westfield. Visitors are invited to learn more about Samsung and scan QR codes for the chance to win several Samsung Awards, including the Galaxy S21 Ultra, Galaxy Watch4 Classic and Galaxy Buds2. Nearly 10,000 customers are associated with this experience.

Samsung Experience Store Australia

A full range of Samsung mobile products are available for purchase in the Innovative Store, including the newest Galaxy Z Fold 3 and Galaxy Z Flip 3 models. In addition to the hardware, visitors can also experience some of Samsung’s best apps and services, including Samsung Pay, Samsung DeX, and Samsung Health.

Over the past twelve months, Parramatta has worked with Samsung to strengthen our partnership with Lockstep and our knowledge of the landscape, enhance the retail experience and ensure an open, supportive and collaborative work environment.

The Samsung Experience Store now opens at its new location on Level 2 (opposite Center Court) – Shop 2119, 159-175 Church Street, Westfield Parramatta, NSW 2150.

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Hey, Camila is here! From the very beginning, I love using Samsung phones like a die-hard fan. Apart from detailing One UI features for readers, I love exploring different apps of the Samsung ecosystem with a cup of tea!

Samsung

Samsung Galaxy S24 FE offers unmatched gameplay

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Samsung Galaxy S24 FE October 2024 update

Samsung’s new Galaxy S24 FE is a great phone for users who love to play games on mobile. The handset offers powerful performance and optimized features. It boasts a new vapor chamber, a larger battery, and a Dynamic AMOLED display.

The Galaxy S24 FE redefines mobile gaming performance with a combination of robust hardware innovations. Equipped with a series of improvements, the new FE delivers a powerful experience in terms of durability, visual quality, and extended gameplay.

1.1x larger vapor chamber

Samsung’s new vapor chamber optimizes device cooling so the phone can maintain maximum performance, even during intense and heavy gaming. This means less worry about overheating and more time dedicated to focusing on the games.

In addition, the new Fan Edition packs a larger battery, enabling longer and uninterrupted gaming sessions. Galaxy users can face epic battles, race on virtual racetracks, or complete challenging levels without worrying about battery life.

Samsung Galaxy S24 FE

The 6.7-inch AMOLED 2X display takes the visual experience to a new level. With the 120Hz refresh rate, the screen unlocks extremely smooth and lag-free gameplay. Besides, the AI-powered Vision Booster adjusts color and contrast for outdoor gaming.

Samsung pledged 7 years of OS and security updates for the Galaxy S24 FE. Your device will continue to receive brand new features and security patches for such longer period. Other upgrades make the S24 FE a great deal out there in the market.

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Samsung One UI Home gets a refresh with performance boost

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One UI Home Update

Samsung has released a new update for the One UI Home app with version 15.5.05.17. This update brings improvements to enhance your experience on Galaxy devices.

With this update, users will notice a smoother home screen and better overall performance. It fixes some minor bugs that may have been causing issues to make navigation easier and more enjoyable.

Through this update, Samsung aims to provide a seamless experience for Home screen functions. It is available with an installation package size of around 28MB.

Samsung One UI Home 15.5.05.17 update

Samsung’s One UI Home app will automatically update on your Galaxy device with the latest software, so you don’t have to worry about missing out on the new features. Also, you can check for updates manually through the Galaxy Store app.

Moreover, there’s an option to download the Samsung One UI Home 15.5.05.17 update directly from third-party links if you want to install it right away but we recommend waiting for the official release. To check which version of the One UI Home app you have, just pinch out on your home screen, tap on the Settings icon, and go to ‘About Home Screen’.

One UI Home app is previously known as Samsung Experience Home. It features a simple layout with well-organized icons, designed specifically for Galaxy devices. This update combines familiarity with new design elements to make it easy for users to navigate their devices.

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Samsung’s AI influencer SAM challenges gamers at BGS

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Samsung SAM AI video game

Samsung announced its AI influencer SAM will participate in the BGS (Brazil Game Show) 2024. BGS is the largest videogame event in Latin America. The event this set to take place from October 9th to 13th in São Paulo, Brazil.

SAM will be available for visitors letting them interact with it through various activities and actions. Adding to this, the AI influencer will be present in various modalities at the Samsung booth during the fair.

Watch Out

At the Watch Out game, SAM will compete alongside gamers. Developed with machine learning technology, Samsung’s Watch Out uses advanced artificial intelligence to work with intelligent agents trained to simulate SAM’s actions in real-time.

Samsung SAM AI video game

During the game, competitors must dodge obstacles and collect as many Galaxy Rings as possible to win. Later, SAM reacts to the player’s actions, offering a direct interaction experience between gamers and their 3D avatar.

SAM x BGS

BGS visitors can enjoy Watch Out on the main stage at the Samsung Booth. Games will be played during the intervals of the stage attractions, allowing the audience to compete in quick matches of up to three minutes.

Depending on their performance in the game, participants will be able to take home exclusive SAM items, such as sweatshirts, mousepads, and pins. It’s pretty interactive activity that the Korean tech giant has prepared for its consumers in Latin America.

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