According to the latest report from Counterpoint’s Market Monitor Service, the smartphone shipments in the MEA (Middle East and Africa) region increased 1% YY and 7.5% QoQ in Q3 2021, respectively.
Among the major OEMs in the MEA smartphone market, all except Samsung and Xiaomi recorded year-on-year growth. As most of the product availability issues have been resolved, Samsung has bounced back from the lows in Q2. We hope that Samsung will further strengthen its grip at the top of the MEA smartphone table during the busy Q4 shopping season.
Transition brands like TECNO, itel and Infinix are the big winners from this epidemic. Overall, the company increased its market share from 19% in Q3 2020 to 30.5% in Q3 2021 due to strong sales in Africa and successful ventures in other regions.
Oppo and Vivo have also made significant gains over the past year as both brands continue to double their efforts to improve channel entrance and device availability. Xiaomi, which has seen tremendous growth over the past year, fell sharply in Q3 due to severe component shortages and inventory management issues.
It declined for three reasons – first, the performance of premium brands such as Apple and Samsung, whose iPhone 12 and 13 series and Galaxy Z Fold 3 and Flip 3 series were particularly popular in developed GCC (Gulf Cooperation Council) countries; Second, the introduction of new Chinese brands.
And third, Transsion, which dominates the low-cost segment in sub-Saharan Africa, has had initial success due to its branding and portfolio upgrades, providing more sophisticated devices to entry-level customers.
Samsung sets master plan to increase its smartphone market share by 2022
According to the latest South Korean report of The Elec, Samsung has recently shared its 2022 smartphone shipment plans with selected suppliers. As per Samsung’s 2022 plan, the company will improve its market share by two percentage points to take its global market share to 21.9% next year.
Samsung expects smartphone sales to grow significantly next year due to the “retaliatory spending” trend on smartphones, the report said. Samsung estimates that 1.5 billion smartphone shipments will arrive in 2022 – more than 7% of figures from 2021.
The shipment plans suggest that Samsung will launch the 2022 by launching the much-delayed Samsung Galaxy S21 fan edition in January. A month later, there will be a Galaxy S22 series. Next month, in March 2022, Samsung is looking to expand its midrange A-series lineup with the Galaxy A53 and Galaxy A33.
This will be followed by the Galaxy A23 in April and the Galaxy A73 in May. Apart from these, the company also launches its M Series handsets in emerging markets such as India and Russia.
As expected, Samsung’s midrange portfolio has the highest sales, with the Galaxy A20 and A30 series alone having over 267 million units. Furthermore, the Galaxy A50 and A70 series devices are expected to have 92 million units, while the Galaxy S22 series is expected to have 33 million units.
The report also noted that Samsung faces stiff competition from Chinese rivals such as Xiaomi, Oppo and Vivo. The company’s own data show that Chinese smartphone brands will have a 43.8% market share in 2019, with Huawei having a significant share.
To capture more market share than Huawei, Samsung has planned several aggressive marketing campaigns that will result in Chinese smartphone brands losing almost 2% market share by 2022 and reducing them to 45% in the smartphone market. Samsung also predicts that Apple’s market share will fall slightly – from 17.2% in 2021 to 16.7% in 2022.
Samsung wishes to take benefit of Huawei sanctions to grow its smartphone sales next year
Samsung has raised its target for next year’s global smartphone market share by 3 percentage points from this year. It continues to be the leading smartphone seller in the world. Though, the company does not want to rest on its crowns. It needs to increase his dominance at the top.
The global smartphone sales are projected to reach 1.52 billion units next year and the strategy is 21.9%. This market share target is 2.9 percent higher than the 19% market share projected this year. To this end, Samsung is said to be focused on realizing Huawei‘s sharp decline following US government sanctions.
Samsung wants to take over more of the global smartphone, especially by realizing the market share that Huawei is losing. For instance, Huawei was poised to overtake Samsung as the leading smartphone vendor. It has achieved huge growth in major markets. There are also rumors that Huawei smartphones may be officially sold in the United States.
Samsung has a global market share of 19% this year. The company expects to increase this by almost 3 percent to 21.9 percent next year. It aims to realize Huawei’s declining market share so that it can grow on its own.
Samsung estimates that global smartphone shipments will reach 1.523 billion units next year. It believes demand will increase as the world moves beyond the COVID19 pandemic and smartphone replacement cycles overlap. The other Chinese smartphone makers are expected to realize the market share that Huawei is losing outside of China.
Samsung is also planning to launch new products every month from January to May next year. The Galaxy S21 FE will first arrive in January, followed by the Galaxy S22 lineup in February. The Galaxy A33 and Galaxy A53 are expected to arrive in March, the A23 in April and the Galaxy A73 in May.
Samsung intends to produce 20 million units in its Core Galaxy A series next year. These will be its primary weapon in the fight to win more market share.
Samsung sold over one million units of The Frame Lifestyle TV in 2021
Recently, Samsung has announced that it has sold one million units of ‘The Frame‘ this year, making it Samsung’s first single-year million-seller in its lifestyle TV lineup. Total sales from the 2017 launch of the frame are expected to exceed two million units by the end of the year, due to huge demand in the North American and European markets.
The frame is the most popular model in Samsung’s lifestyle TV lineup. Since it was first released in 2017, the design, features, and design of the frame have been constantly evolving to reflect the changing tastes and lifestyle needs of the users.
In 2020, Samsung added QLED Picture technology to provide more powerful images. The TV also has a brightness sensor to adjust the brightness level based on the surroundings so that viewers can enjoy fully optimized images and videos. In July 2021, Samsung launched the 85 ”version, so it is now available in five different sizes (32″, 55″, 65″, 75″, 85″) to satisfy different lifestyles and home spaces.
In addition to this, Samsung The Frames Art Store offers over 1,500 artifacts from world-renowned museums and galleries, such as the Hermitage Museum in Russia, the Louvre in France, and the Prado Museum in Spain.
The 2021 version of The Frame offers 500GB with significantly increased storage capacity compared to previous versions offering 500MB. It can now store a maximum of 1,200 photos in 4K resolution so users can choose more art to create their personal gallery.
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