Business
Samsung plans to ship 33.6 million Galaxy Tabs, including new products in 2022
Recently, Korean media TheElec reported that Samsung will increase production of tablets, laptops, and PCs by 6% and 9% next year, respectively. The shipping of smartwatches and wireless earphones will increase by over 35%.
Samsung’s wireless business division recently shared business plans for the coming year with about 30 key partners. The Wireless Business Division discusses next year’s business strategy for each major product and component purchase.
In terms of production, Samsung aims to reach 34 million units for next year’s tablet (Galaxy Tab) shipments, an increase of 6% from this year. This is significantly higher than the 3% growth in exports this year over last year.
As per the report, the model 400,000 to 900,000 and 1.2 million units of the Galaxy Tab S8 Ultra, S8 Plus, and S8 will be produced from the first quarter of next year. The S8 Lite will produce 1.6 million units from the third quarter of next year. The Galaxy Tab A7 Lite and A8 are expected to produce 11 million units each and the A7 1.2 million units.
Samsung’s wireless division plans to produce 19 million units in the ‘Galaxy Watch’ series, an increase of 36% over this year, and 23 million units in the ‘Galaxy Buds’ series wireless earphones, a growth of 23 million units this year.
Samsung plans to significantly expand the wearable goods market next year by expanding its interoperability with smartphones. Production of the smartwatch ‘Galaxy Watch 5’ and wireless earphone ‘Buds Live 2’ will start from the third quarter of next year and the production of the wireless earphone ‘Buds Pro 2’ will start from the second quarter of next year.
Compared to tablets and wearable devices, we have traditionally set our PC shipment target. This reflects the possibility of slowing down next year’s ‘Work from Home’ special due to COVID-19. Laptop shipments for next year are set at 7.4 million units, an increase of 9% over this year.
Looking at the flagship models, the 2in1 laptop ‘Galaxy Book 2 Pro 360’ and the ultra-slim laptop ‘Galaxy Book 2 Pro’ 5G model will be produced by 300,000 units from the second quarter of next year.
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Samsung ranked first in market share in the global smartphone market in Q3, 2023. TrendForce report says that Samsung led the global Q3 smartphone market, recording a market share of 19.5%.
Overall production in the third quarter increased by 11.5% compared to the previous quarter to 60.1 million units. During the same period, Apple’s production increased by 17.9% to 49.5 million, thanks to iPhone 15.
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Third place was taken by Xiaomi (13.9%), followed by Oppo (12.6%) and Transion (8.6%). 6th place is Vivo (8%). Meanwhile, global smartphone production reached 308 million units, a 13% increase compared to the previous quarter and a 6.4% increase from the previous year.
Huawei’s re-entry into the flagship smartphone market targeting Apple has had a significant impact in China. Huawei is aiming to expand its high-end flagship series, focusing on the Chinese domestic market next year, so Apple “We plan to attack directly”.
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In Q3 2023, Samsung and Apple’s market share slightly declined, while an underdog Chinese phone brand appeared on the top 5 chart. In a recent development, Canalys published market research data for the third quarter, revealing Tanssion as the fifth best-seller globally.
According to the info, Samsung and Apple lead total sales with 20% and 17% market share, yet both have fallen from their 22% and 18% levels in 2022. However, Tanssion, the maker of Tecno, Itel, and Infinix phones, climbed from 6% global market share last year to 9% in 2023, a 50% jump.
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Apart from this, Xiaomi matched last year’s share only by “recovering” from a terrible first half of 2023. At the same time, OPPO has fallen steadily over the past two years, while fellow BBK brand vivo lost the top-5 slot it’s owned for years.
Overall, the global smartphone market underwent a slight drop of 1% in Q3 2023. Bolstered by regional recoveries and new product upgrade demand, the smartphone market recorded a double-digit sequential growth in Q3, ahead of the sales seasons.
Recently, research agency Counterpoint Research published their latest analysis. The report reveals that Samsung continued its leadership in the third quarter of 2023, while Apple remained in the second spot. However, both OEMs faced a decline of 1 percent year over year.
According to CR, slower consumer demand is the main factor in the dwindling sales. The market did see a slight 2 percent growth in Q3 compared to Q2, likely driven by last month’s iPhone 15 series launch. Samsung secured 20 percent market share, while Apple grabbed 16 percent sales.
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The Galaxy A-series was the key driver for the South Korean smartphone maker. Apple came in second with 16 percent of the market while Xiaomi rounded out the top three with its 12 percent share. Oppo (10 percent) and vivo (8 percent) were the remaining brands in the top five charts.
The newly released iPhone 15 series will help Apple score a lead over Samsung in the fourth quarter of the year. The results will arrive by early next year, and it’s expected that the US phone maker could surpass Samsung. Major camera upgrades and USB-C helped Apple register strong sales.