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Samsung achieved its highest quarterly shipments with propelling Google Wear OS

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Samsung Galaxy Watch 4 Water lock mode

According to a recent report by market researcher Counterpoint Research shows that Samsung – which is heavily on the popularity of the Galaxy Watch 4 series and has managed to increase its market share significantly in the third quarter of 2021, particularly at Apple’s expense.

The huge popularity of the Galaxy Watch 4 series has also led to the highest jump in market share Google Wear OS platform that has been around for almost eight years. Apple has run unchallenged in the smartwatches category so far, and the technology giant has dominated the market for a very long time.

Even Samsung, which was Apple’s traditional rival in the space of smartphones, could not make a name for itself with the popularity of the Apple Watch system or the WatchOS platform. As things stand now, Samsung is gaining momentum on Apple’s heels in terms of the market share of the smartwatch, and the recently powerful position is now in serious danger.

While Counterpoint stopped disclosing the actual market share of Samsung, Apple, and other smartwatch retailers, it showed that Apple lost an astonishing 10% market share in one year.

The impact of the Samsung Galaxy Watch 4 was similar to the fact that Google Wear OS, which had an average market share of 3% by the end of 2020, now finds itself in a comfortable 17% market share. Apple keeps a small lead and currently owns 22% of the world’s smartwatch space.

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However, Samsung’s decision to change its new Galaxy Watch from its Tizen OS management to Wear OS would not have come at a better time. on Google, although it remains to be seen whether it will be maintained for a long time.

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Samsung leads Q3 smartphone market, Huawei’s entry haunts Apple

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Samsung Galaxy S23 Ultra Z Fold 4 Beige

Samsung ranked first in market share in the global smartphone market in Q3, 2023. TrendForce report says that Samsung led the global Q3 smartphone market, recording a market share of 19.5%.

Overall production in the third quarter increased by 11.5% compared to the previous quarter to 60.1 million units. During the same period, Apple’s production increased by 17.9% to 49.5 million, thanks to iPhone 15.

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Third place was taken by Xiaomi (13.9%), followed by Oppo (12.6%) and Transion (8.6%). 6th place is Vivo (8%). Meanwhile, global smartphone production reached 308 million units, a 13% increase compared to the previous quarter and a 6.4% increase from the previous year.

Huawei’s re-entry into the flagship smartphone market targeting Apple has had a significant impact in China. Huawei is aiming to expand its high-end flagship series, focusing on the Chinese domestic market next year, so Apple “We plan to attack directly”.

Samsung Q3 2023 Smartphone Market TrendForce

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Underdog phone brand jumped 50%, Samsung and Apple lost ground

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Samsung 55th shareholders meeting

In Q3 2023, Samsung and Apple’s market share slightly declined, while an underdog Chinese phone brand appeared on the top 5 chart. In a recent development, Canalys published market research data for the third quarter, revealing Tanssion as the fifth best-seller globally.

According to the info, Samsung and Apple lead total sales with 20% and 17% market share, yet both have fallen from their 22% and 18% levels in 2022. However, Tanssion, the maker of Tecno, Itel, and Infinix phones, climbed from 6% global market share last year to 9% in 2023, a 50% jump.

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Apart from this, Xiaomi matched last year’s share only by “recovering” from a terrible first half of 2023. At the same time, OPPO has fallen steadily over the past two years, while fellow BBK brand vivo lost the top-5 slot it’s owned for years.

Overall, the global smartphone market underwent a slight drop of 1% in Q3 2023. Bolstered by regional recoveries and new product upgrade demand, the smartphone market recorded a double-digit sequential growth in Q3, ahead of the sales seasons.

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Samsung enjoyed 2023’s last victory over Apple?

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Samsung smartphone

Recently, research agency Counterpoint Research published their latest analysis. The report reveals that Samsung continued its leadership in the third quarter of 2023, while Apple remained in the second spot. However, both OEMs faced a decline of 1 percent year over year.

According to CR, slower consumer demand is the main factor in the dwindling sales. The market did see a slight 2 percent growth in Q3 compared to Q2, likely driven by last month’s iPhone 15 series launch. Samsung secured 20 percent market share, while Apple grabbed 16 percent sales.

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The Galaxy A-series was the key driver for the South Korean smartphone maker. Apple came in second with 16 percent of the market while Xiaomi rounded out the top three with its 12 percent share. Oppo (10 percent) and vivo (8 percent) were the remaining brands in the top five charts.

The newly released iPhone 15 series will help Apple score a lead over Samsung in the fourth quarter of the year. The results will arrive by early next year, and it’s expected that the US phone maker could surpass Samsung. Major camera upgrades and USB-C helped Apple register strong sales.

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