US states file amended antitrust lawsuit against Alphabet’s Google

The latest in a series of legal issues with Google regarding its business processes is an amended version of a case of dishonesty by U.S. states accusing it of undermining competition in the online advertising industry.

The Texas-led lawsuit alleges the company used “coercive tactics” and violated dishonest laws to illegally grow its advertising business. It has brought competition to the market through independent behavior with advertisers.

According to a Reuters report, the amended case also deals with a secret program called “Project Bernanke”. Google used this program in 2013 to make its ad purchases profitable through bidding data.

As expected, Google also denies any wrongdoing. A spokesman for the company said the case negatively describes the progress made by making good “advertisers’ bids. Because (Texas) Attorney General (Ken) Paxton says something is not true. This case is full of misconceptions, “Google said in a statement.

No end to Google’s legal issues!

Google’s business processes have attracted fraudulent investigations in several parts of the world. The investigation revolves around its advertising business, where it is alleged to have misused market power to block competitors. Other Google products such as Search, Chrome, Android, and Assistant have also been topics in this search.

Earlier this month, the European Union (EU) Supreme Court rejected the company’s appeal against a 2017 European Commission (EC) ruling finding that it was improperly promoting its comparative buy service with its competitors through a search engine. EC has imposed a fine of 2.4 billion euros ($2.8 billion) on Google.

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Earlier, reports emerged in September that the EU was investigating a technology giant in Mountain View for allegedly forcing Android device manufacturers to use Google Assistant as the default visual aid. A U.S. federal group has also sued Google for illegally maintaining its Play Store on Android devices.

Now, another group of U.S. states has come up with an amended version of their joint case against its business processes in the advertising industry. It will be interesting to see if the company ever finds a way out of all these legal issues.