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Samsung’s iPhone display business is under threat from Chinese competitor BOE
Samsung’s iPhone display business is under developing threat from Chinese rival BOE, which is preparing to mimic Korean supplier production. At the launch of the iPhone X, Samsung was the only OLED supplier that was able to meet the specific needs of the Cupertino company both in terms of complexity and yield.
Since then, Apple has added both LG and BOE as suppliers of the second iPhone, but Samsung has kept a number of orders. Recently, a Korean new report in TheElec suggests that that may change.
The Chinese BOE giant was in the process of transforming its three factories B7, B11, and B12 to create OLED panels in line with Apple’s conditions, says company firm UBI Research. As a result, the BOE is likely to surpass LG Display as the largest OLED supplier of iPhones by 2023, UBI Research chief executive Choong Hoon Yi said at an online conference Friday.
The Chinese giant aims to become the second-largest supplier of OLED panels to Apple by transforming its three industries, Yi said.
The production capacity of the flexible BOE panels will grow from the current 96,000 substrates (Gen 6 substrates) to 144,000 substrates per month in the fourth quarter of next year, the CEO said.
This level and current Samsung Display number of 140,000 substrates per month. And, LG also aims to double its production to up to 60,000 substrates per month. Both of these increases will see Samsung orders fall as Apple seeks to balance offers to reduce reliance on a single company.
However, there will be more business for the upcoming Apple OLED. Reports indicate that there may be OLED iPads by 2024, and OLED MacBooks by 2025, which are on the way to a long-term switch to microLED.
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Samsung is reviewing LockStar for Galaxy S24 AOD customization. The Korean community’s moderator confirmed that the latest flagship phones don’t support personalization of the always-on-display using Good Lock’s LockStar module.
Thanks to the new screens, Samsung’s Galaxy S24 series brings an iPhone-like Always On Display feature. However, the company seemingly missed bounding it with Good Lock for customization. As a result, users are facing issues tweaking it through LockStar.
However, the latest input confirms that Samsung is considering LockStar support for Galaxy S24 AOD. This will allow users to renovate the always-on-display functionality on their device in various aspects including removal of certain elements.
LockStar doesn’t support AOD customization in the Galaxy S24 series. While an internal review is underway, a possible release may happen shortly. Meanwhile, the moderator hasn’t shared any specific timeline regarding the availability of the support.
Good Lock’s LockStar is one of the most popular plugins for Galaxy customization. Not only the lock screen, the LockStar also lets users tweak the AOD function. The suite will likely add support for the newly released phones well before July Unpacked.
Image: Samsung Community
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Huawei is making a stunning comeback in its home ground. The company scored a 70% year-on-year growth in its smartphone sales in China in the first quarter. At the same time, sales of Apple dropped by over 19%, reports Counterpoint Research.
The report highlights that the Chinese phone maker is set to outpace Apple in China. As Apple is already facing heat, it’s alarming for all smartphone vendors including Samsung. After Apple, Huawei’s next target will be Samsung which leads the Global market.
Huawei, which was at 9.3% in the first quarter of 2023, jumped to 15.5% in Q1 this year. Apple led the Chinese market in 1Q23 with approximately 20% market share slipped to 15.7% in the first quarter of this year, dropping to the third spot in China.
Earlier, IDC pointed out that Apple is facing a market decline as it lost momentum in China. The local government’s push for local vendors is also helping Huawei to eat Apple’s market. Well, Vivo and Honor were the top two brands by market share.
“Apple’s sales were subdued during the quarter as Huawei’s comeback has directly impacted Apple in the premium segment,” said Ivan Lam, senior research analyst at Counterpoint.
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Apart from mobile, Samsung is also focusing on the PC market. The company has recently launched its new all-in-one PC “All-in-One Pro.” At the event, the VP of Intel Korea Samsung Business Division announced the intention to work with Samsung for the AI PCs market.
Galaxy AI is a hit, helping Samsung sell the Galaxy S24 series worldwide. The Korean tech giant is also bringing AI capabilities to its laptop line. Compared to smartphones, laptops, and PCs would offer way better AI features and abilities to bolster productivity.
Samsung’s All-in-One Pro features Intel’s Core Ultra AI PC processor CPU. Thanks to Intel’s external GPU, Arc, graphics performance in the all-in-one PC has also improved twofold compared to the previous generation, and power efficiency has been improved by 25%.
“In this trend where AI is present everywhere, the PC is the product that we experience directly and use for production activities,” stated Bae Tae-won.
As far as AI features are concerned, Intel is committed to offering a complimentary “AI Creator App Package” that consists of the Luminar Neo photo editing software named “Affinity” as well as the Magix video editing application “Vegas.”
Apart from Intel, Samsung also partnered with Microsoft to bring a dedicated Copilot key to the wireless keyboard of the All-in-One Pro PC. Such kind of collaborations offer deeply enhanced user experience as accessing AI-powered Copilot is just a keypress away from you.
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