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Samsung plans to release 89, 101, 114-inch micro LED TV next year, excluding 70-inch model
According to the latest report by Korean media TheElec, Samsung has excluded a 70-inch range in its compact LED TV lineup plan. Compared to LCD or OLED, micro LED seems to be the market-focused option for a much larger product.
According to the report, it was known that Samsung’s video display (VD) unit plans to release three types of micro light-emitting diode (LED) TVs next year by 89-inch, 101-inch, and 114-inch models.
Samsung’s 89-inch, 101-inch, and 114-inch micro LED TVs will be released next year all using substrates of polycrystalline silicon (LTPS) thin-film transistor (TFT) with low temperature. Compared to next year’s Samsung Electronics’ LTPS TFT-based micro LED TV lineup (89, 101, 114 inches) with the actual system, the 80-inch (89-inch) model was retained, and the 70-inch model disappeared. Instead, 101-inch and 114-inch models have been added.
The industry explains the absence of 70-inch models in the list of small LEDs as Samsung’s goal of focusing on the largest market. With current technology, it is difficult to reduce the price of ‘4K-class’ resolution micro LED TV less than 100 million won, and products with 8K-resolution have already sold liquid crystal display (LCD) and organic emitting diode TVs (OLED), so small 70-inch 4K LED TVs are already on sale.
Samsung is known for requesting the development of LTPS TFT sub-LED TV substrates from Taiwanese AUO and Samsung Display. On the other hand, the 99-inch micro LED TV that Samsung has announced will be released in March or April has not yet been released in early November.
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Samsung reportedly built a small LED TV less than 100 inches by reducing the pixel (pixel pitch) space to a minimum distance of 0.5mm. It is less than 10% smaller than the 0.63mm pixel space of the 110-inch model. The 110-inch micro LED TV has an estimated value of 170 million won.
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Samsung ranked first in market share in the global smartphone market in Q3, 2023. TrendForce report says that Samsung led the global Q3 smartphone market, recording a market share of 19.5%.
Overall production in the third quarter increased by 11.5% compared to the previous quarter to 60.1 million units. During the same period, Apple’s production increased by 17.9% to 49.5 million, thanks to iPhone 15.
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Third place was taken by Xiaomi (13.9%), followed by Oppo (12.6%) and Transion (8.6%). 6th place is Vivo (8%). Meanwhile, global smartphone production reached 308 million units, a 13% increase compared to the previous quarter and a 6.4% increase from the previous year.
Huawei’s re-entry into the flagship smartphone market targeting Apple has had a significant impact in China. Huawei is aiming to expand its high-end flagship series, focusing on the Chinese domestic market next year, so Apple “We plan to attack directly”.
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In Q3 2023, Samsung and Apple’s market share slightly declined, while an underdog Chinese phone brand appeared on the top 5 chart. In a recent development, Canalys published market research data for the third quarter, revealing Tanssion as the fifth best-seller globally.
According to the info, Samsung and Apple lead total sales with 20% and 17% market share, yet both have fallen from their 22% and 18% levels in 2022. However, Tanssion, the maker of Tecno, Itel, and Infinix phones, climbed from 6% global market share last year to 9% in 2023, a 50% jump.
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Apart from this, Xiaomi matched last year’s share only by “recovering” from a terrible first half of 2023. At the same time, OPPO has fallen steadily over the past two years, while fellow BBK brand vivo lost the top-5 slot it’s owned for years.
Overall, the global smartphone market underwent a slight drop of 1% in Q3 2023. Bolstered by regional recoveries and new product upgrade demand, the smartphone market recorded a double-digit sequential growth in Q3, ahead of the sales seasons.
Recently, research agency Counterpoint Research published their latest analysis. The report reveals that Samsung continued its leadership in the third quarter of 2023, while Apple remained in the second spot. However, both OEMs faced a decline of 1 percent year over year.
According to CR, slower consumer demand is the main factor in the dwindling sales. The market did see a slight 2 percent growth in Q3 compared to Q2, likely driven by last month’s iPhone 15 series launch. Samsung secured 20 percent market share, while Apple grabbed 16 percent sales.
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The Galaxy A-series was the key driver for the South Korean smartphone maker. Apple came in second with 16 percent of the market while Xiaomi rounded out the top three with its 12 percent share. Oppo (10 percent) and vivo (8 percent) were the remaining brands in the top five charts.
The newly released iPhone 15 series will help Apple score a lead over Samsung in the fourth quarter of the year. The results will arrive by early next year, and it’s expected that the US phone maker could surpass Samsung. Major camera upgrades and USB-C helped Apple register strong sales.