Samsung remained second-largest smartphone brand in India in Q3 2021

According to recent research from Counterpoint’s Market Monitor service, India’s smartphone shipments declined 2% YoY to reach over 52 million units in Q3 2021. The smartphone market continues to show signs of strength and quarterly numbers would have been much higher if it were not for the shortage of the segment that has increased during the quarter.

As per the report, Chinese products captured 74% of the Indian smartphone market in Q3 2021. Xiaomi led the market with a 22% share driven by the Redmi 9 series and the Redmi Note 10. Where Samsung took second place with a 19% share. The Galaxy M and F-based online series delivered its deployment and the newly launched Galaxy A models saw a huge demand for offline channels.

Samsung is focused on providing high-performance 5G bands to its 5G models to differentiate itself from the competition. India’s total handset market decreased by 5% YoY in Q3 2021. Samsung also gained a top position in the handset market, holding an 18% stake in Q3 2021.

Samsung remains the second-largest smartphone manufacturer in India and its exports account for a 19% share. The brand has captured second place in the 5G segment, driven by models of the Galaxy M42, M52, A22 and A52s.

Samsung was the leading smartphone brand in the INR 10,000 – INR 30,000 band. The brand also led the 5G multi-group support (more than five bands) with a 38% share. The recently launched Galaxy Z Fold 3 and Z Flip 3 have had a solid start in India.

The other smartphone brand, such as Vivo ranked third in Q3 2021 with a share of 15%. It became the flagship 5G smartphone for the first time in Q3 2021, while still a leading offline smartphone player. Realme took fourth place in Q3 2021 with a share of 14%. It was the flagship 5G smartphone in a price band below INR 20,000.

OPPO took fifth place in Q3 2021 with a 10% share. The OPPO A54 was the top smartphone model in the price range of INR 10,000 – INR 20,000. And, Apple was the fastest-growing product in Q3 2021 with a growth of 212% YoY and led the leading smartphone market (> INR 30,000) by 44% share.