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Samsung remained second-largest smartphone brand in India in Q3 2021

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Samsung

According to recent research from Counterpoint’s Market Monitor service, India’s smartphone shipments declined 2% YoY to reach over 52 million units in Q3 2021. The smartphone market continues to show signs of strength and quarterly numbers would have been much higher if it were not for the shortage of the segment that has increased during the quarter.

As per the report, Chinese products captured 74% of the Indian smartphone market in Q3 2021. Xiaomi led the market with a 22% share driven by the Redmi 9 series and the Redmi Note 10. Where Samsung took second place with a 19% share. The Galaxy M and F-based online series delivered its deployment and the newly launched Galaxy A models saw a huge demand for offline channels.

Samsung is focused on providing high-performance 5G bands to its 5G models to differentiate itself from the competition. India’s total handset market decreased by 5% YoY in Q3 2021. Samsung also gained a top position in the handset market, holding an 18% stake in Q3 2021.

Samsung remains the second-largest smartphone manufacturer in India and its exports account for a 19% share. The brand has captured second place in the 5G segment, driven by models of the Galaxy M42, M52, A22 and A52s.

Samsung was the leading smartphone brand in the INR 10,000 – INR 30,000 band. The brand also led the 5G multi-group support (more than five bands) with a 38% share. The recently launched Galaxy Z Fold 3 and Z Flip 3 have had a solid start in India.

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The other smartphone brand, such as Vivo ranked third in Q3 2021 with a share of 15%. It became the flagship 5G smartphone for the first time in Q3 2021, while still a leading offline smartphone player. Realme took fourth place in Q3 2021 with a share of 14%. It was the flagship 5G smartphone in a price band below INR 20,000.

OPPO took fifth place in Q3 2021 with a 10% share. The OPPO A54 was the top smartphone model in the price range of INR 10,000 – INR 20,000. And, Apple was the fastest-growing product in Q3 2021 with a growth of 212% YoY and led the leading smartphone market (> INR 30,000) by 44% share.

Hey, Camila is here! From the very beginning, I love using Samsung phones like a die-hard fan. Apart from detailing One UI features for readers, I love exploring different apps of the Samsung ecosystem with a cup of tea!

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Samsung leads Q3 smartphone market, Huawei’s entry haunts Apple

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Samsung Galaxy S23 Ultra Z Fold 4 Beige

Samsung ranked first in market share in the global smartphone market in Q3, 2023. TrendForce report says that Samsung led the global Q3 smartphone market, recording a market share of 19.5%.

Overall production in the third quarter increased by 11.5% compared to the previous quarter to 60.1 million units. During the same period, Apple’s production increased by 17.9% to 49.5 million, thanks to iPhone 15.

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Third place was taken by Xiaomi (13.9%), followed by Oppo (12.6%) and Transion (8.6%). 6th place is Vivo (8%). Meanwhile, global smartphone production reached 308 million units, a 13% increase compared to the previous quarter and a 6.4% increase from the previous year.

Huawei’s re-entry into the flagship smartphone market targeting Apple has had a significant impact in China. Huawei is aiming to expand its high-end flagship series, focusing on the Chinese domestic market next year, so Apple “We plan to attack directly”.

Samsung Q3 2023 Smartphone Market TrendForce

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Underdog phone brand jumped 50%, Samsung and Apple lost ground

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Samsung 55th shareholders meeting

In Q3 2023, Samsung and Apple’s market share slightly declined, while an underdog Chinese phone brand appeared on the top 5 chart. In a recent development, Canalys published market research data for the third quarter, revealing Tanssion as the fifth best-seller globally.

According to the info, Samsung and Apple lead total sales with 20% and 17% market share, yet both have fallen from their 22% and 18% levels in 2022. However, Tanssion, the maker of Tecno, Itel, and Infinix phones, climbed from 6% global market share last year to 9% in 2023, a 50% jump.

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Apart from this, Xiaomi matched last year’s share only by “recovering” from a terrible first half of 2023. At the same time, OPPO has fallen steadily over the past two years, while fellow BBK brand vivo lost the top-5 slot it’s owned for years.

Overall, the global smartphone market underwent a slight drop of 1% in Q3 2023. Bolstered by regional recoveries and new product upgrade demand, the smartphone market recorded a double-digit sequential growth in Q3, ahead of the sales seasons.

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Samsung enjoyed 2023’s last victory over Apple?

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Samsung smartphone

Recently, research agency Counterpoint Research published their latest analysis. The report reveals that Samsung continued its leadership in the third quarter of 2023, while Apple remained in the second spot. However, both OEMs faced a decline of 1 percent year over year.

According to CR, slower consumer demand is the main factor in the dwindling sales. The market did see a slight 2 percent growth in Q3 compared to Q2, likely driven by last month’s iPhone 15 series launch. Samsung secured 20 percent market share, while Apple grabbed 16 percent sales.

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The Galaxy A-series was the key driver for the South Korean smartphone maker. Apple came in second with 16 percent of the market while Xiaomi rounded out the top three with its 12 percent share. Oppo (10 percent) and vivo (8 percent) were the remaining brands in the top five charts.

The newly released iPhone 15 series will help Apple score a lead over Samsung in the fourth quarter of the year. The results will arrive by early next year, and it’s expected that the US phone maker could surpass Samsung. Major camera upgrades and USB-C helped Apple register strong sales.

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