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Samsung SDI partners with Stelantis to build battery production plant in US for electric vehicles

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Samsung SDI has signed an agreement with Stellantis to run a joint venture to build a car battery factory in the United States. The evolution of the Samsung SDI draws a resemblance to the LG Energy Solution, which announced the day before that it would build a partnership with the same global team and build a 40-gigawatt EV battery plant in the US.

While the details remain unclear, such as the value of the partnership agreement, Stellantis may be the first car maker Samsung SDI to build a partnership with. Also, the world’s No. 4 automaker is expected to provide a channel for Samsung SDI to seek expansion in the US, as the South Korean battery manufacturer still doesn’t have a battery production base in the country.

The integrated battery factory will allow Samsung SDI to exceed the tariff in accordance with the United States-Mexico-Canada Agreement, which came into effect last year. Under the USMCA, vehicles must contain 75 percent of North American components including batteries, or they will face regional charges from 2025.

As battery plants typically take two to three years to complete, this year was the last opportunity for Samsung SDI to meet the 2025 threshold. The new battery plant will increase the number of Samsung SDI’s global production bases to four. The three it has now are in Ulsan, China’s Xian, and Hungary’s God.

Samsung SDI currently supplies its batteries to Stellantis brands such as Jeep and Fiat. The Jeep Wrangler 4xe, a model that became famous after President Joe Biden test drove it, is powered by Samsung SDI batteries.

Stellantis, launched after the merger of Fiat Chrysler Automobiles and French auto giant PSA earlier this year, aims to pour 30 billion euros ($34.9 billion) into electrification by 2025. Meanwhile, Samsung SDI last month unveiled a plan to mass-produce next-generation solid-state batteries that would exhibit a range of 900 kilometers.

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Hey, Camila is here! From the very beginning, I love using Samsung phones like a die-hard fan. Apart from detailing One UI features for readers, I love exploring different apps of the Samsung ecosystem with a cup of tea!

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Samsung leads Q3 smartphone market, Huawei’s entry haunts Apple

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Samsung Galaxy S23 Ultra Z Fold 4 Beige

Samsung ranked first in market share in the global smartphone market in Q3, 2023. TrendForce report says that Samsung led the global Q3 smartphone market, recording a market share of 19.5%.

Overall production in the third quarter increased by 11.5% compared to the previous quarter to 60.1 million units. During the same period, Apple’s production increased by 17.9% to 49.5 million, thanks to iPhone 15.

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Third place was taken by Xiaomi (13.9%), followed by Oppo (12.6%) and Transion (8.6%). 6th place is Vivo (8%). Meanwhile, global smartphone production reached 308 million units, a 13% increase compared to the previous quarter and a 6.4% increase from the previous year.

Huawei’s re-entry into the flagship smartphone market targeting Apple has had a significant impact in China. Huawei is aiming to expand its high-end flagship series, focusing on the Chinese domestic market next year, so Apple “We plan to attack directly”.

Samsung Q3 2023 Smartphone Market TrendForce

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Underdog phone brand jumped 50%, Samsung and Apple lost ground

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Samsung 55th shareholders meeting

In Q3 2023, Samsung and Apple’s market share slightly declined, while an underdog Chinese phone brand appeared on the top 5 chart. In a recent development, Canalys published market research data for the third quarter, revealing Tanssion as the fifth best-seller globally.

According to the info, Samsung and Apple lead total sales with 20% and 17% market share, yet both have fallen from their 22% and 18% levels in 2022. However, Tanssion, the maker of Tecno, Itel, and Infinix phones, climbed from 6% global market share last year to 9% in 2023, a 50% jump.

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Apart from this, Xiaomi matched last year’s share only by “recovering” from a terrible first half of 2023. At the same time, OPPO has fallen steadily over the past two years, while fellow BBK brand vivo lost the top-5 slot it’s owned for years.

Overall, the global smartphone market underwent a slight drop of 1% in Q3 2023. Bolstered by regional recoveries and new product upgrade demand, the smartphone market recorded a double-digit sequential growth in Q3, ahead of the sales seasons.

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Samsung enjoyed 2023’s last victory over Apple?

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Recently, research agency Counterpoint Research published their latest analysis. The report reveals that Samsung continued its leadership in the third quarter of 2023, while Apple remained in the second spot. However, both OEMs faced a decline of 1 percent year over year.

According to CR, slower consumer demand is the main factor in the dwindling sales. The market did see a slight 2 percent growth in Q3 compared to Q2, likely driven by last month’s iPhone 15 series launch. Samsung secured 20 percent market share, while Apple grabbed 16 percent sales.

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The Galaxy A-series was the key driver for the South Korean smartphone maker. Apple came in second with 16 percent of the market while Xiaomi rounded out the top three with its 12 percent share. Oppo (10 percent) and vivo (8 percent) were the remaining brands in the top five charts.

The newly released iPhone 15 series will help Apple score a lead over Samsung in the fourth quarter of the year. The results will arrive by early next year, and it’s expected that the US phone maker could surpass Samsung. Major camera upgrades and USB-C helped Apple register strong sales.

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